One of the biggest challenges dealers face in today’s digital landscape is they all seem to look the same. Today businesses, especially dealerships, need to find ways to differentiate themselves from their competition. The need to showcase what makes a dealership different, better, unique, and remarkable to a customer is quickly becoming critical to long-term success. A dealership who embodies this mindset is Lebanon Ford and over the past few months they’ve coupled that mindset with their TK Connect platform creating a website completely unique to the Lebanon Ford brand.

In this week’s webinar Jeff Cryder, Marketing & Communications Director at Lebanon Ford, will be giving an in-depth view at their TK Connect site Lebanon-ford.com. He’ll also showcase the thought process and module usage/manipulation of how they’ve been able to enhance the TK Connect platform to get the most out of its best traits: Flexibility, Adaptability, and Diversity.