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All Discussions Tagged 'auto' (83)

Discussions Replies Latest Activity

You know you work for a bad dealership when . . . .

We all know many dealers still make money the old fashioned way, in spite of themselves. If we want to attract top notch professionals to o…

Started by Mark Dubis

85 Feb 18
Reply by steven chessin

First try at this.

Hello Everyone    Would it be a good idea for dealership's to have a consignment section to sell customer's used car for them?   Maybe it…

Started by Lucas Stewart

0 May 6, 2015

'Distracted driving' at an all-time high; new approaches needed, experts say

Young, inexperienced drivers have always gotten into more automobile accidents, but if you add in a lot of distractions, it's a recipe for…

Started by Mike Elliott

0 Mar 17, 2015

What's Your Opinion of the 'Credit Swagger' Ads from Experian?

A TV commercial for Experian that's currently running describes itself this way: A man buying a car comes locked and loaded with credit swa…

Started by Mike Elliott

0 Mar 12, 2015

Non-Confrontational Buying You Don't Have to Slay The Evil Dragon to Buy a Car

When you have nothing else to do one day, go down to your local library or bookstore and browse through the section where they keep the boo…

Started by Mike Elliott

0 Mar 5, 2015

Two Words You Never Want To Hear: ‘Watch This’ (When Test Drives Go Bad)

Most test drives begin and end peacefully. But when they go wrong, boy, they can really go wrong.  Last year, Jeff Gordon did a commerci…

Started by Mike Elliott

0 Feb 28, 2015

What does 2015 hold for the crazy auto industry?

(Photo: Joe Raedle Getty Images)   Fueled by the strongest job growth in the U.S. since 1999, the auto industry is wrapping up…

Started by Mike Elliott

1 Jan 13, 2015
Reply by Sharon Hill

This Common Car Salesman Mistake Could Be Hurting Your Sales

When we talk about car sales basics we talk about features and benefits. Our job is to demonstrate the features and sell the benefits, bla…

Started by Mike Elliott

0 Jan 10, 2015

The Shocking Truth About Car Salesmen

It’s time for the real truth about car salesman to be exposed. The jokes and the bashing must end and the only way to put this unfair tre…

Started by Mike Elliott

2 Jan 8, 2015
Reply by Shaun Kidd

Vehicles recalled for safety risks go without repairs

Each day, attorney Terry Harris sets out in his trusty 2002 Honda Civic, which has 150,000 miles — and has been recalled for a variety of d…

Started by Mike Elliott

0 Jan 5, 2015

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A Simple Way to Test CRM Sourcing by your Salespeople

Posted by Steve White on March 29, 2017 at 8:30am 0 Comments

When it comes to marketing attribution, there’s one vital activity…

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You've been looking at the wrong analytics...

Posted by Paul Potratz on March 28, 2017 at 2:16pm 0 Comments

So many times business owners focus on the conversion or lead factor of their analytics. While this provides some insight into how successful your marketing campaign in, there's one crucial piece that you should be looking at.…

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Jumpstart Automotive Media Unveils Its 2016 – 2017 Insights Book; A Collection Of Consumer Insights Illustrating Today’s Auto Shopping Paths

Posted by John Sternal on March 28, 2017 at 10:53am 0 Comments

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its seventh annual Insights Book. This yearlong analysis looks at shopping patterns across Jumpstart’s portfolio of automotive websites…

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How One Dealer’s Gumbo Attracted His Community

Posted by Mike Gorun on March 28, 2017 at 8:30am 0 Comments

A recent article in Automotive News tells the story of Carlos Liriano,…

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