All Discussions Tagged 'automotive' (73)

Discussions Replies Latest Activity

Do We Secretly Hate Our Customers? (a tongue-in-cheek view of automotive sales)

The other day I was sitting around talking with a friend in the car business, an older gentleman who has been in finance and insurance (F&a…

Started by Mike Elliott

0 Mar 10

Breakthrough: Use Millennial Marketing to Reach Boomers

How can you use the same tactics to reach both Millennial consumers and Baby Boomers? Anyone who reads my columns frequently, or sees me s…

Started by Mike Elliott

0 Feb 27

Setting the stage for a “huge” December

Plenty of incentive money left after Nov. sales rise 5% Timely automaker Black Friday promotions and a strong economy drove U.S. auto sales…

Started by Mike Elliott

0 Dec 2, 2014

Automakers Create “Privacy Principles” for New Vehicles

When Ford’s global marketing chief Jim Farley suggested the maker “knows” what its customers do behind the wheel earlier this year, it trig…

Started by Mike Elliott

0 Nov 15, 2014

Abducted Woman Rescued because of Dealer's GPS Device in Suspect's Car

I heard this on the news this morning. The young woman who was recently kidnapped off the street in Philly was found and rescued in Marylan…

Started by Mike Elliott

0 Nov 7, 2014

Sales Advice from Leading Women in Sales

I wanted to share an article I read recently on Jill Konrath's site. Jill is a sales trainer. I've read some of her books, I subscribe to h…

Started by Mike Elliott

0 Oct 24, 2014

Have You Become Too Cynical to Be a Good Car Salesman?

Every now and then for no apparent reason I see a good car salesman go from being a top producer to becoming an average car salesperson. Th…

Started by Mike Elliott

1 Oct 23, 2014
Reply by steven chessin


You need to advertise your business, but that comes with two stipulations: Advertising needs to be both inexpensive and targeted at a local…

Started by Mike Elliott

0 Oct 11, 2014

3 Ways Technology and Transparency Are Transforming New Vehicle Retailing

It’s fair to say that the advent of new technologies and the rise of pricing transparency have forever changed the used vehicle business. T…

Started by Mike Elliott

0 Oct 8, 2014

Five Technologies That Will Make Future Cars Safer

Pedes­tri­ans some­times wan­der into traf­fic. Imag­ine if their cell phones could alert oncom­ing dri­vers. In a sys­tem being tested by…

Started by Mike Elliott

0 Sep 20, 2014


Blog Posts

Consumers Are Taking Their Complaints to Social Media. Are You Responding?

Posted by Paul Moran on November 27, 2015 at 8:12am 0 Comments

In the past, consumers were limited in their options when…


Google Auto Says Mobile is the Place to Be

Posted by David Metter on November 27, 2015 at 7:55am 0 Comments

In a study published this month by Google’s Automotive division…


How to Update and Completely Replace the Faulty Ford PCM in Your Car?

Posted by Diyana on November 27, 2015 at 1:41am 0 Comments

Summary: The Ford PCM when generally goes faulty has got only one option, and that is to be completely replaced. There are certain methods of removing it because all the sensors and batteries are…


Don’t Creep Out Your Shoppers

Posted by Joseph Little on November 25, 2015 at 5:00pm 0 Comments

How to Track Consumer Behavior and Leverage What You Learn

If your dealership is able to take advantage of the right tools, you can easily tell which consumers are in the car-buying market and what vehicles they’re searching for. This…


This Week in Social Media

Posted by Joseph Little on November 25, 2015 at 3:07pm 0 Comments

Social Media News for the Week of November 23

Brand-New Google+ …


Are You a Hoarder?

Posted by Rob Gehring on November 25, 2015 at 2:24pm 0 Comments

Are You a Hoarder?


This is the time of year dealerships are…



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