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All Discussions Tagged 'automotive' (74)

Discussions Replies Latest Activity

Sales slow-down is coming - 5 ways to strengthen your team's sales 'muscles'

Sure, 2015 was nearly a record sales year for the auto industry, and overall, there is a year-over-year increase in sales so far in 2016,…

Started by Big Tom LaPointe

0 Mar 11

Do We Secretly Hate Our Customers? (a tongue-in-cheek view of automotive sales)

The other day I was sitting around talking with a friend in the car business, an older gentleman who has been in finance and insurance (F&a…

Started by Mike Elliott

0 Mar 10, 2015

Breakthrough: Use Millennial Marketing to Reach Boomers

How can you use the same tactics to reach both Millennial consumers and Baby Boomers? Anyone who reads my columns frequently, or sees me s…

Started by Mike Elliott

0 Feb 27, 2015

Setting the stage for a “huge” December

Plenty of incentive money left after Nov. sales rise 5% Timely automaker Black Friday promotions and a strong economy drove U.S. auto sales…

Started by Mike Elliott

0 Dec 2, 2014

Automakers Create “Privacy Principles” for New Vehicles

When Ford’s global marketing chief Jim Farley suggested the maker “knows” what its customers do behind the wheel earlier this year, it trig…

Started by Mike Elliott

0 Nov 15, 2014

Abducted Woman Rescued because of Dealer's GPS Device in Suspect's Car

I heard this on the news this morning. The young woman who was recently kidnapped off the street in Philly was found and rescued in Marylan…

Started by Mike Elliott

0 Nov 7, 2014

Sales Advice from Leading Women in Sales

I wanted to share an article I read recently on Jill Konrath's site. Jill is a sales trainer. I've read some of her books, I subscribe to h…

Started by Mike Elliott

0 Oct 24, 2014

Have You Become Too Cynical to Be a Good Car Salesman?

Every now and then for no apparent reason I see a good car salesman go from being a top producer to becoming an average car salesperson. Th…

Started by Mike Elliott

1 Oct 23, 2014
Reply by steven chessin

15 PROVEN IDEAS FOR LOW-COST, LOCAL ADVERTISING

You need to advertise your business, but that comes with two stipulations: Advertising needs to be both inexpensive and targeted at a local…

Started by Mike Elliott

0 Oct 11, 2014

3 Ways Technology and Transparency Are Transforming New Vehicle Retailing

It’s fair to say that the advent of new technologies and the rise of pricing transparency have forever changed the used vehicle business. T…

Started by Mike Elliott

0 Oct 8, 2014

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Blog Posts

Is Your Campaign Compatible?

Posted by Paul Potratz on June 24, 2016 at 1:41pm 0 Comments

Are you testing your emails before you send them?

More than 80% of the population use smartphone and other mobile devices. Over 60% of people open their…

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Are You a Game Changer?

Posted by Dave Anderson on June 24, 2016 at 11:23am 0 Comments

There are normally three types of team members on an organization’s payroll: caretakers, playmakers, and game changers. The behaviors associated with each category go beyond skills or talent; they are primarily mindset issues that determine how…

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Dangerous Recalls May be Leaving your Service Lane Unrepaired

Posted by Chris Miller on June 24, 2016 at 10:35am 0 Comments

In my last few blogs, I’ve discussed how to handle recall customers…

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The Writing Is On the (Facebook) Wall but May Not Be for Long

Posted by Gina Reuscher on June 24, 2016 at 10:17am 0 Comments

Words, both written and spoken, have been the primary form of…

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How Can Auto Auctions Improve Dealer Confidence Online?

Posted by Kelly Bianchi on June 24, 2016 at 8:42am 1 Comment

The Online Perception

Perhaps Buzz is a bit naive... or... maybe Woody has had a bad experience in the past. (For those of you who don't have have kids, I am referencing the image above.) The…

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