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All Discussions Tagged 'automotive' (73)

Discussions Replies Latest Activity

Do We Secretly Hate Our Customers? (a tongue-in-cheek view of automotive sales)

The other day I was sitting around talking with a friend in the car business, an older gentleman who has been in finance and insurance (F&a…

Started by Mike Elliott

0 Mar 10

Breakthrough: Use Millennial Marketing to Reach Boomers

How can you use the same tactics to reach both Millennial consumers and Baby Boomers? Anyone who reads my columns frequently, or sees me s…

Started by Mike Elliott

0 Feb 27

Setting the stage for a “huge” December

Plenty of incentive money left after Nov. sales rise 5% Timely automaker Black Friday promotions and a strong economy drove U.S. auto sales…

Started by Mike Elliott

0 Dec 2, 2014

Automakers Create “Privacy Principles” for New Vehicles

When Ford’s global marketing chief Jim Farley suggested the maker “knows” what its customers do behind the wheel earlier this year, it trig…

Started by Mike Elliott

0 Nov 15, 2014

Abducted Woman Rescued because of Dealer's GPS Device in Suspect's Car

I heard this on the news this morning. The young woman who was recently kidnapped off the street in Philly was found and rescued in Marylan…

Started by Mike Elliott

0 Nov 7, 2014

Sales Advice from Leading Women in Sales

I wanted to share an article I read recently on Jill Konrath's site. Jill is a sales trainer. I've read some of her books, I subscribe to h…

Started by Mike Elliott

0 Oct 24, 2014

Have You Become Too Cynical to Be a Good Car Salesman?

Every now and then for no apparent reason I see a good car salesman go from being a top producer to becoming an average car salesperson. Th…

Started by Mike Elliott

1 Oct 23, 2014
Reply by steven chessin

15 PROVEN IDEAS FOR LOW-COST, LOCAL ADVERTISING

You need to advertise your business, but that comes with two stipulations: Advertising needs to be both inexpensive and targeted at a local…

Started by Mike Elliott

0 Oct 11, 2014

3 Ways Technology and Transparency Are Transforming New Vehicle Retailing

It’s fair to say that the advent of new technologies and the rise of pricing transparency have forever changed the used vehicle business. T…

Started by Mike Elliott

0 Oct 8, 2014

Five Technologies That Will Make Future Cars Safer

Pedes­tri­ans some­times wan­der into traf­fic. Imag­ine if their cell phones could alert oncom­ing dri­vers. In a sys­tem being tested by…

Started by Mike Elliott

0 Sep 20, 2014

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Straight to Inventory versus Landing Pages for PPC

Posted by JD Rucker on July 7, 2015 at 4:41am 0 Comments

There have been several studies in the automotive…

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In the Middle, it's the Messaging that Makes Digital Success

Posted by JD Rucker on July 5, 2015 at 10:07am 0 Comments

In the world of digital advertising, there are three…

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Have You Got Customers, Clients Or Guests?

Posted by Dave Benson on July 3, 2015 at 7:33am 0 Comments

Some dealerships call them customers, some call them clients, others call them guests…

I’m not fussed with what you call your enquiry, I’m just fussed in how you treat them.

Physiologically…

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Service Your Mercedes Benz At Authorized Service Centers

Posted by Simon Hopes on July 3, 2015 at 3:09am 0 Comments

A Mercedes Benz is an engineering marvel. It not only looks good, it is a symbol of luxury. The owner of a Mercedes usually treats it like a child and takes care of it very well. At the same time when you need to service the car, it is necessary…

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5 Simple Link Building Strategies for Small Businesses

Posted by Mark Frost on July 2, 2015 at 8:43am 0 Comments

When someone new to digital marketing reads…

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Today’s Sales Tip PLUS Free Closing Ratio Tracking Tool

Posted by Dave Benson on July 2, 2015 at 1:19am 0 Comments

What’s the most important number you need to know in…

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