All Discussions Tagged 'pay' - DealerELITE.net2024-03-29T08:58:15Zhttps://www.dealerelite.net/forum/topic/listForTag?tag=pay&feed=yes&xn_auth=no6 Tips to Auditing Your Business’s PPC Campaignstag:www.dealerelite.net,2014-07-16:5283893:Topic:4271782014-07-16T00:53:34.346ZMike Elliotthttps://www.dealerelite.net/profile/MikeElliott
<p>Whether you’re building your own PPC campaigns or working with a PPC vendor or agency, it’s important for business owners to understand how to evaluate their AdWords campaigns. To help you ensure you’re getting the most out of your campaign, and provide some guidelines to assess your efforts, here are the six most important steps of conducting a PPC audit:</p>
<p><strong>Campaign Structure</strong></p>
<p>A well-structured campaign enables you customize ad copy, landing pages, keywords and…</p>
<p>Whether you’re building your own PPC campaigns or working with a PPC vendor or agency, it’s important for business owners to understand how to evaluate their AdWords campaigns. To help you ensure you’re getting the most out of your campaign, and provide some guidelines to assess your efforts, here are the six most important steps of conducting a PPC audit:</p>
<p><strong>Campaign Structure</strong></p>
<p>A well-structured campaign enables you customize ad copy, landing pages, keywords and bid strategy to effectively reach each segment of your target demographic. Campaigns should be differentiated based on service lines, products or current promotional activity. Utilize ad groups to further narrow down groupings within those segments. Separate out an ad group for “blue shoes” so that you know you won’t be targeting people searching for “red shoes”.</p>
<p><strong>Keywords and Negative Keywords</strong></p>
<p>Use your search details report to discover expansion opportunities or cut words that are not converting as well you’d like. Create new ad groups and expand your account or build your negative keywords list to ensure that your ads don’t show for irrelevant searches. Are there some keywords that perform much better than others? Make bid adjustments to increase your chances of appearing on the first page for these words more frequently.</p>
<p><strong>Examine Ad Copy</strong></p>
<p>In Google, you can use the Ad Preview Tool to see if your ads are showing up for the keywords you are bidding on, in your targeted locations. If you are happy with the position of your ads, take a look at your ad copy and see which versions of your ads get the most clicks and conversions. Swap out ad copy that isn’t as enticing or contains outdated promotional text for newer versions.</p>
<p><strong>Location targeting settings</strong></p>
<p>Pull a geographic report to determine if there are new areas to expand into and where you should limit spend. If you’re spending a lot of money in areas where there are no conversions, it might be time to pull out of that location and reallocate your budget to an area with higher conversion rates.</p>
<p>For businesses with multiple locations, make sure you’re targeting settings for one store – do not overlap with another or you’ll risk competing against yourself.</p>
<p><strong>Ad Extensions</strong></p>
<p>Make it easy for users to contact you by adding <strong>correct</strong> call extensions and location extensions. Test your phone numbers and double check that the correct phone numbers and locations are included in your ads. This is especially important if your business has moved or if you have multiple locations or phone numbers.</p>
<p><strong>Conversion Tracking</strong></p>
<p>Whether it’s phone calls or web leads, conversion sources should be trackable. You’ll get more complete data about your campaign by linking to an analytics account. This provides insight beyond clicks and conversions to help you get an idea of what searchers are doing on your site after they click your ads. Data gathered from web analytics can provide indicators of the quality of leads you are getting and help improve your campaign altogether.</p>
<p>For more PPC tips, download our free eBook, <a title="common PPC mistakes eBook" href="http://offers.streamcompanies.com/free-ppc-mistakes-ebook" target="_blank"><em><strong>The 7 Most Common And Costly PPC Advertising Mistakes Businesses Make…And How To Avoid Them!</strong></em></a></p>
<p>All the best,</p>
<p>Christina Colón</p>
<p><em>Christina is a Paid Search Specialist at Stream Companies, a <a href="http://www.streamcompanies.com/">Philadelphia area advertising agency</a>.</em></p>
<p><em>I RE-POSTED THIS ARTICLE FROM STREAM COMPANIES SITE</em></p> The Simple Pay Plan That Creates Accountabilitytag:www.dealerelite.net,2014-06-09:5283893:Topic:4235902014-06-09T23:26:21.294ZJeff Cowanhttps://www.dealerelite.net/profile/PROTALK
<p>Just wanted to let you all know that I'm re-broadcasting "The Simple Pay Plan That Creates Accountability", webinar this Wednesday. I received such tremendous feed back from it a couple of weeks ago, that I'm going to host it live again this week. It's free, and you can register <a href="http://www.covideo.com/p.php?s=f9a241a2f5" target="_blank">here:</a> <a href="http://www.covideo.com/p.php?s=f9a241a2f5" target="_blank">http://www.covideo.com/p.php?s=f9a241a2f5</a></p>
<p></p>
<p>In this…</p>
<p>Just wanted to let you all know that I'm re-broadcasting "The Simple Pay Plan That Creates Accountability", webinar this Wednesday. I received such tremendous feed back from it a couple of weeks ago, that I'm going to host it live again this week. It's free, and you can register <a href="http://www.covideo.com/p.php?s=f9a241a2f5" target="_blank">here:</a> <a href="http://www.covideo.com/p.php?s=f9a241a2f5" target="_blank">http://www.covideo.com/p.php?s=f9a241a2f5</a></p>
<p></p>
<p>In this FREE 30 minute webinar, I reveal famously effective PAY PLAN for service advisors. This pay plan will create ACCOUNTABILITY that will guarantee that your service advisors will walk around cars, memorize word tracks, get out to greet the customer and much more. If HIGH SURVEY SCORES, LABOR SALES and CUSTOMER RETENTION are things you are looking for, this is a MUST ATTEND webinar. I will show you how to get your pay plan to do the work and hold your staff accountable so that you no longer have to worry about it.</p>
<p>It is recommended that all Fixed Ops Directors, Service Managers, Service Directors, Sales Desk Managers, General Sales Managers, General Managers and Dealers attend.</p>
<p></p>
<p>See you Wednesday!</p> Are you sick of Retail Jail and want to upgrade your Automotive Career!tag:www.dealerelite.net,2013-11-22:5283893:Topic:3976792013-11-22T19:08:57.014ZIan nethercotthttps://www.dealerelite.net/profile/Iannethercott
<p>Absolute Results is North America's Premier Automotive Sale Company. Helping Dealerships all over North America and the UK sell more cars for over 20 years now.</p>
<p></p>
<p>We are currently expanding again and we are looking for Automotive trainers and Account Managers to join our team.</p>
<p></p>
<p>We are north America's Premier Automotive Private Sale Event Company and we are looking for team members now!</p>
<p></p>
<p>We are looking for Account Managers to help with Client…</p>
<p>Absolute Results is North America's Premier Automotive Sale Company. Helping Dealerships all over North America and the UK sell more cars for over 20 years now.</p>
<p></p>
<p>We are currently expanding again and we are looking for Automotive trainers and Account Managers to join our team.</p>
<p></p>
<p>We are north America's Premier Automotive Private Sale Event Company and we are looking for team members now!</p>
<p></p>
<p>We are looking for Account Managers to help with Client Management and more.</p>
<p></p>
<p>Here are the details:</p>
<p><a href="http://www.linkedin.com/job/consumer/overview/index?id=9836489&trk=pstcnf_em">http://www.linkedin.com/job/consumer/overview/index?id=9836489&trk=pstcnf_em</a></p>
<p></p>
<p>We are looking for Private Sale Trainers as well:</p>
<p><a href="http://www.linkedin.com/jobs2/view/9835873?trk=job_nov">http://www.linkedin.com/jobs2/view/9835873?trk=job_nov</a></p>
<p></p>
<p>If you have question, or would like more information, please reach out to me toll free at 1 888 751 7171 ext 228 or via email at inethercott@absoluteresults.com</p>
<p></p>
<p>Have a great day!</p>
<p></p>
<p>Ian</p>
<p></p>
<p></p> A BDC that only does OUTBOUND calls?tag:www.dealerelite.net,2013-03-08:5283893:Topic:3592742013-03-08T22:36:38.690ZJessica Heusinkveldhttps://www.dealerelite.net/profile/JessicaHeusinkveld
I'm starting with a small sales BDC (only two people) and I'm hoping to expand over time but my GM will only let my BDC do out bound calls. So, that means no incoming calls and no internet pops!I'm hoping to 'wow' them enough with my talented reps that he will at least give us the incoming calls. I trying to figure out how to compensate them enough so that they'll stick around and be motivated to make outbound calls all day. Has anybody ever worked an only outbound BDC and what incentives did…
I'm starting with a small sales BDC (only two people) and I'm hoping to expand over time but my GM will only let my BDC do out bound calls. So, that means no incoming calls and no internet pops!I'm hoping to 'wow' them enough with my talented reps that he will at least give us the incoming calls. I trying to figure out how to compensate them enough so that they'll stick around and be motivated to make outbound calls all day. Has anybody ever worked an only outbound BDC and what incentives did you offer them? Combined Sales and Service BDCtag:www.dealerelite.net,2013-02-25:5283893:Topic:3558882013-02-25T18:26:09.880ZJessica Heusinkveldhttps://www.dealerelite.net/profile/JessicaHeusinkveld
<p> </p>
<p>Hello, my name is Jessica and I work for a very large dealership and <span style="text-decoration: underline;"><strong>we'll be combining the sales and service BDC into one room</strong></span>.</p>
<p>I've worked both as a sales and service BDC Manager but never both at the same time. I'm trying to firgure out how to put my employees on the same payscale since they all will be handling sales and service calls, follow ups, and making appt.'s.</p>
<p>I plan to pay them hourly, but…</p>
<p> </p>
<p>Hello, my name is Jessica and I work for a very large dealership and <span style="text-decoration: underline;"><strong>we'll be combining the sales and service BDC into one room</strong></span>.</p>
<p>I've worked both as a sales and service BDC Manager but never both at the same time. I'm trying to firgure out how to put my employees on the same payscale since they all will be handling sales and service calls, follow ups, and making appt.'s.</p>
<p>I plan to pay them hourly, but how should I structure the incentives? Any idea's out there?</p>
<p>Thank you!</p> Part Time Sales - Anyone Tried It?tag:www.dealerelite.net,2012-04-10:5283893:Topic:2899932012-04-10T18:56:49.498ZCortney Ewald-Ihdehttps://www.dealerelite.net/profile/CortneyEwaldIhde
<p>Doing more research and surveying the DealerElite community to see if any dealer groups across the country have implemented Part Time Sale Associates with any success? Hourly Pay with Benefits, How Many Hours per Week, Flexibility? Have you done it and what have you learned? Please share!</p>
<p>Doing more research and surveying the DealerElite community to see if any dealer groups across the country have implemented Part Time Sale Associates with any success? Hourly Pay with Benefits, How Many Hours per Week, Flexibility? Have you done it and what have you learned? Please share!</p> Hourly Pay for YP Sales Associates?tag:www.dealerelite.net,2012-02-23:5283893:Topic:2785522012-02-23T19:03:10.412ZCortney Ewald-Ihdehttps://www.dealerelite.net/profile/CortneyEwaldIhde
<p>I am looking for advice, examples, case studies, success stories from dealer groups that have implemented an hourly base pay system for sales associates with a bonus structure based on units sold or gross profit achieved. If you have any expreience with this topic, please email or message me. Trying to make some significant changes but I need proof that is works and that it will be profitable to make the change.</p>
<p> </p>
<p>Thanks all!</p>
<p>Cortney</p>
<p>I am looking for advice, examples, case studies, success stories from dealer groups that have implemented an hourly base pay system for sales associates with a bonus structure based on units sold or gross profit achieved. If you have any expreience with this topic, please email or message me. Trying to make some significant changes but I need proof that is works and that it will be profitable to make the change.</p>
<p> </p>
<p>Thanks all!</p>
<p>Cortney</p> Need Talented Sales People to Call on "Buy Here Pay Here" Dealerstag:www.dealerelite.net,2010-09-28:5283893:Topic:298462010-09-28T13:44:47.000ZSteve Richardshttps://www.dealerelite.net/profile/SteveRichards
<p><span style="FONT-FAMILY: 'Arial','sans-serif'; COLOR: #5e5e5e; FONT-SIZE: 10pt">We are looking for sales people in most parts of the country (FL & NY excepted) to call on Buy Here Pay Here (BHPH) Dealers! You will be unveiling a <strong>unique</strong> product. This product has an important application for every BHPH dealer and a profit potential heretofore unavailable to the BHPH dealer. This is a sales position; very little service necessary after the sale. A fundamental…</span></p>
<p><span style="FONT-FAMILY: 'Arial','sans-serif'; COLOR: #5e5e5e; FONT-SIZE: 10pt">We are looking for sales people in most parts of the country (FL & NY excepted) to call on Buy Here Pay Here (BHPH) Dealers! You will be unveiling a <strong>unique</strong> product. This product has an important application for every BHPH dealer and a profit potential heretofore unavailable to the BHPH dealer. This is a sales position; very little service necessary after the sale. A fundamental understanding of reinsurance is a plus. A working knowledge of the BHPH business is a plus. A BHPH base of business makes you a lot of money fast. We will provide comprehensive training and all support necessary.<span style="mso-spacerun: yes"> </span> We do <strong>NOT</strong> sell service contracts, GAP, or any other “traditional” product.</span></p>
<p><span style="FONT-FAMILY: 'Arial','sans-serif'; COLOR: #5e5e5e; FONT-SIZE: 10pt"> </span></p>
<p><span style="FONT-FAMILY: 'Arial','sans-serif'; COLOR: #5e5e5e; FONT-SIZE: 10pt">Contact me thru DE or email me directly at <a href="mailto:steve@theredzoneway.com"><font color="#0000FF">steve@theredzoneway.com</font></a>.</span></p>
<p> </p> Why do Internet Departments FAIL?tag:www.dealerelite.net,2010-07-14:5283893:Topic:143982010-07-14T20:08:39.000ZMark Dubishttps://www.dealerelite.net/profile/MarkDubis
Okay, online auto sales and Internet departments have been around for over 10 years. Why are so many still failing. At one Asian Luxury Brand the average tenure of their Internet Managers is 12 months or less. What is wrong with this picture.<div><br></br></div>
<div>Here is an article with my thoughts on why these internet departments fail. </div>
<div><br></br></div>
<div><a href="http://bit.ly/92FcrT">http://bit.ly/92FcrT</a></div>
<div><br></br></div>
<div>Please share your thoughts on what other…</div>
Okay, online auto sales and Internet departments have been around for over 10 years. Why are so many still failing. At one Asian Luxury Brand the average tenure of their Internet Managers is 12 months or less. What is wrong with this picture.<div><br/></div>
<div>Here is an article with my thoughts on why these internet departments fail. </div>
<div><br/></div>
<div><a href="http://bit.ly/92FcrT">http://bit.ly/92FcrT</a></div>
<div><br/></div>
<div>Please share your thoughts on what other issues contribute to Internet Dept challenges.</div> Are dealerships paying their staff members for training?tag:www.dealerelite.net,2010-05-12:5283893:Topic:62272010-05-12T21:38:06.000ZNANCY SIMMONShttps://www.dealerelite.net/profile/NANCYSIMMONS
I know there are various schools of thought on this subject. Since training does enhance one's resume, some dealers feel that it should be performed on the employee's own time as it also makes the employee more valuable in their specialized field. Other dealers pay (especially technicians) for the OEM mandated training as the factory requires training to be up to par for the dealership to be in compliance and eligible to participate in certain programs and get paid for warranty claims.<br />
I am…
I know there are various schools of thought on this subject. Since training does enhance one's resume, some dealers feel that it should be performed on the employee's own time as it also makes the employee more valuable in their specialized field. Other dealers pay (especially technicians) for the OEM mandated training as the factory requires training to be up to par for the dealership to be in compliance and eligible to participate in certain programs and get paid for warranty claims.<br />
I am interested to hear how the franchised dealers out there treat the training in regards to compensation to employees.