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The average amount those negotiating to purchase a vehicle went up on their offers when sitting in soft chairs, according to a recent study by researchers at MIT, Harvard and Yale. Those who sat in hard chairs were shrewder offering only $896.50 more. The researchers concluded that our sense of touch can influence our decisions in ways we may not be aware of.
Rick Nahat
F&I Resources
Replies to This Discussion
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Permalink Reply by Steve Richards on
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Interesting; where can one find this report? Thank you.
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Permalink Reply by MANNY LUNA on -
Now Spray the New Car Smell on the soft chairs and do the research Harvard and Yale.
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Permalink Reply by Rick Nahat on -
My wife came across this interesting article in Real Simple Magazine under,"the simple list" by Sharon Tanenbaum.
Steve Richards said:Interesting; where can one find this report? Thank you.
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Thank you and please thank your wife!
Rick Nahat said:My wife came across this interesting article in Real Simple Magazine under,"the simple list" by Sharon Tanenbaum.
Steve Richards said:Interesting; where can one find this report? Thank you.
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Permalink Reply by Bobby Compton on -
Time to break out the lazy boys and electric massage chairs! Good Night... B.C.
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Permalink Reply by Craig Lockerd on -
That is interesting, thanks
Steve Richards said:Thank you and please thank your wife!
Rick Nahat said:My wife came across this interesting article in Real Simple Magazine under,"the simple list" by Sharon Tanenbaum.
Steve Richards said:Interesting; where can one find this report? Thank you.
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Permalink Reply by Craig Lockerd on
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Were you able to locate it Steve?
Steve Richards said:Thank you and please thank your wife!
Rick Nahat said:My wife came across this interesting article in Real Simple Magazine under,"the simple list" by Sharon Tanenbaum.
Steve Richards said:Interesting; where can one find this report? Thank you.
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