Are you 'putting her in the driver's seat?'
Great article by Anne Fleming of women-drivers.com, who shares the latest research about how women feel and who/what they look to for advice when buying a car.
Does your dealership understand how to market positively and successfully to a female potential customer? This is a huge opportunity for auto dealerships to tap into the power of the female buying market!
http://women-drivers.com/blog/post/2011/10/19/Survey-Explores-Women...
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