Having a chat here at work about Facebook and we realized that most of the people in our chat are not using Facebook as much as were a year ago.  Instead of checking it daily, or even hourly, most are checking it every other day and the most common reason that people are going to Facebook now a days is to play games not to chat or get involved in conversations.  

 

How often are you checking Facebook?  What does this mean for SMM?

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Facebook is not going away!  Personally, I went from sitting at the computer for a couple of hours each day to checking my notifications from my mobile phone and maintaining my page through facebook mobile.  However, I believe the younger generations use facebook and texting as their #1 means of communicating with family members and friends, and for this reason...Facebook is here to stay!  As more and more companies grasp hold of its marketing effectiveness and engage with their community via social media, namely facebook, it has become a more resourceful tool for users as well!  Here are some recent stats I thought would be pertinent to this conversation and worth sharing:

Source:  www.digitalbuzzblog.com

"With over 500 million users, Facebook is now used by 1 in every 13 people on earth, with over 250 million of them (over 50%) who log in every day. The average user still has about 130 friends, but that should expand in 2011.

48% of 18-34 year olds check Facebook when they wake up, with 28% doing so before even getting out of bed. The 35+ demographic is growing rapidly, now with over 30% of the entire Facebook user base. The core 18-24 year old segment is now growing the fastest at 74% year on year. Almost 72% of all US internet users are on now Facebook, while 70% of the entire user base is located outside of the US.

Over 700 Billion minutes a month are spent on Facebook, 20 million applications are installed per day and over 250 million people interact with Facebook from outside the official website on a monthly basis, across 2 million websites. Over 200 million people access Facebook via their mobile phone.  48% of young people said they now get their news through Facebook. Meanwhile, in just 20 minutes on Facebook over 1 million links are shared, 2 million friend requests are accepted and almost 3 million messages are sent."

 

There you have it!!!!

 

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