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Aren't You Getting Just a Little Sick and tired of these Weaklings Telling You that You Can't make a Profit on Car Sales Today?

This is typical, one of the most profitable Chevy dealerships in the country said this...

April 1st, 2011

Marc Heitz Chevrolet

1221 Ed Noble Parkway

Norman, Oklahoma 73073

(405) 321-7021

To Jim Ziegler:

Recently we had the privilege of having Jim Ziegler of Ziegler SuperSystems come out to our dealership for some onsite training.

Jim came to us near the end of the month, and; while we were busy, we were also looking for some fresh ideas. There was a new smell in the air. Jim brought a level of enthusiasm, excitement, and a "Wow Approach" that really makes sense for our dealership. He got everyone thinking and our momentum intensified.

We'd heard many things about Jim, but, no one anticipated this. initially our goal was to increase margins by $600 per unit retailed. The results have been phenomenally successful, and it shows in the numbers- at an increase of $900 per unit we are very excited about the results.

As I write this, we are finishing the 2nd biggest month in the history of our 11 year-old company.

Thanks Jim, we really feel like we've walked away from this moment in our timeline with a load of new, modern, and fresh ideas. We can't wait to see what the response from our video testimonials will be.

Thank you Jim and we look forward to our next meeting.

Chad Baker, General Manager

Marc Heitz Chevrolet

Tags: Alpha Dawg, Automotive Marketing, Automotive Social Media, Car Dealer, Car Salesman, Chevrolet, Da Man, Dealer Training, Digital Dealer Speaker, Digital Marketing, More…

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Permalink Reply by Brian Pasch on April 11, 2011 at 10:25pm

Congrats Jim!

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Permalink Reply by Keith Shetterly on April 11, 2011 at 10:37pm

Congratulations!

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Permalink Reply by MANNY LUNA on April 11, 2011 at 11:51pm

Way to go "Alpha Dawg" Gross is just a state of mind! Great job changing there "STATE"

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Permalink Reply by James A. Ziegler on April 12, 2011 at 5:46am

Its all good... Never a need to lie ...or cheat...or sneak or deceive to make a profit. Everything is about relationship and process. If it is technique it centers around persuasion and finesse and presentation skills.

There are too many people in our industry today promoting "Low Profit" as if it is a virtue. In truth, they are self-serving vendors getting dealers to pay them to help lower profits in quest of that elusive higher volume to make up for it.

Well, I'm here to say you can have high profit per unit, high volume, and great CSI without ever giving up one to have the other...

We've lost the base philosophy that Full Price is a fair price... Alpha Dawg

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Permalink Reply by James A. Ziegler on April 12, 2011 at 5:55am

Thanks Brian

Brian Pasch said:

Congrats Jim!

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Permalink Reply by James A. Ziegler on April 12, 2011 at 5:56am

Thanks Keith

Keith Shetterly said:

Congratulations!

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Permalink Reply by Joseph Little on April 12, 2011 at 9:47am

Looking forward to hearing you speak again Jim in Kansas City.

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Permalink Reply by James A. Ziegler on April 12, 2011 at 9:51am

Thanks Joey! I am gearing up for a whirlwind speaking tour now....

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Permalink Reply by James A. Ziegler on April 12, 2011 at 5:50pm

Is that NOT the strongest testimonial you've ever seen from a high volume quality Dealership?

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Permalink Reply by James A. Ziegler on April 12, 2011 at 5:53pm

That's a brand new 1968 Super Bee in 1967 one of the first ones... Paxton SuperCharger 383, engine built by Stanley Mizell, Mopar World Record Holder at the time with Performance Engineering and his Hemi Cuda. Got in a lot of trouble with that car.

Brian Pasch said:

Congrats Jim!

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Permalink Reply by Bobby Compton on April 12, 2011 at 10:02pm

I second that motion!~ "Everything is about relationship and process."

Great profits can be achieved with class and kindness.

Congratulations on a great job done Alpha Dawg!~

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Permalink Reply by Troy Spring on April 14, 2011 at 7:32am

Great stuff. If you get a chance read the blog I posted about a 10 hr turn around. It is all about how we think and the excitement and momentum we put into the daily grind. Awesome to hear and congrats@!!!!