The social networking phenomenon has changed the rules on how we in the automotive industry stay in front of our customers. Since 2005 more and more companies have begun an all out marketing campaign trying to sell dealers on the idea that they have the best Social Networking Tool For Your Dealership!! I must admit, some of these companies have it going on, yet most of them are full of CRAP, and I really mean that. I wanted to take time out of my busy schedule this morning to speak with my brothers and sisters in the car business, after I received a HELP email from a previous employer concerning Social Networking and Facebook.
This discussion may not for everyone who chooses to read it, this is for the mature folks, the real guys and gals who have made the conscience decision to do this car thing FOR LIFE!! Most of us currently use Facebook-Twitter-Myspace and others in some form or fashion concerning our dealership and our customers. While on these social sites what are we doing that reflect what we already do? how are we perceived on social sites compared to our dealership’s current message and/or marketing campaign?......... I have three questions;
· what is your marketing plan?
· what do you look to achieve?
· what type of responses are you getting
These three questions are very important should we choose as an industry to take FULL advantage of the Social Networking Platform, which is now made available for our success. First we must really understand the social networking platform along with the territory in which we want to navigate through correctly. Nothing really changes when it comes to traditional marketing concepts, but what does change is our outlook or expectations from this new media platform. Let us together look at and analyze the first question as it relates to your dealership's Social Networking agenda.
My goal with this discussion is to start an online dialogue of live conversations between dealers, marketing partners and vendors. I encourage you to sound off, ask the questions and/or offer suggestions on what you may be currently doing or not doing to become more effective.