Loading

The social networking phenomenon has changed the rules on how we in the automotive industry stay in front of our customers.  Since 2005 more and more companies have begun an all out marketing campaign trying to sell dealers on the idea that they have the best Social Networking Tool For Your Dealership!!  I must admit, some of these companies have it going on, yet most of them are full of CRAP, and I really mean that.  I wanted to take time out of my busy schedule this morning to speak with my brothers and sisters in the car business, after I received a HELP email from a previous employer concerning Social Networking and Facebook.

 

This discussion may not for everyone who chooses to read it, this is for the mature folks, the real guys and gals who have made the conscience decision to do this car thing FOR LIFE!!  Most of us currently use Facebook-Twitter-Myspace and others in some form or fashion concerning our dealership and our customers.  While on these social sites what are we doing that reflect what we already do? how are we perceived on social sites compared to our dealership’s current message and/or marketing campaign?......... I have three questions;

 

·        what is your marketing plan?

·        what do you look to achieve?

·        what type of responses are you getting

These three questions are very important should we choose as an industry to take FULL advantage of the Social Networking Platform, which is now made available for our success. First we must really understand the social networking platform along with the territory in which we want to navigate through correctly.  Nothing really changes when it comes to traditional marketing concepts, but what does change is our outlook or expectations from this new media platform.  Let us together look at and analyze the first question as it relates to your dealership's Social Networking agenda.

 

My goal with this discussion is to start an online dialogue of live conversations between dealers, marketing partners and vendors.  I encourage you to sound off, ask the questions and/or offer suggestions on what you may be currently doing or not doing to become more effective.

Views: 8

Reply to This

Blog Posts

Evolving with Millennials

Posted by Shawn Morse on September 29, 2016 at 4:47pm 0 Comments

Creating a unique and engaging experience is key to…

Continue

Basic Deal Desking Principles

Posted by Michael Hargrove on September 29, 2016 at 3:00pm 0 Comments

I was asked to share with sales managers some of the common…

Continue

WANTALEASE.COM ONLINE LEASE MARKETPLACE SEES MORE INEXPENSIVE LEASE DEALS IN THE CAR SEGMENT

Posted by John Sternal on September 29, 2016 at 2:59pm 0 Comments

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with the Nissan Sentra SV currently boasting the lowest monthly payment price of just $129.00 a month.…

Continue

Depreciation Slower in Sub-Compact Cars Last Week

Posted by Black Book on September 29, 2016 at 2:08pm 0 Comments

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes.…

Continue

Coach Meyer's Three Rules of Leadership

Posted by Dave Anderson on September 29, 2016 at 11:40am 0 Comments

Coach Don Meyer is a college basketball national champion and legend, compiling a record of 923-324 (74%) over four decades. He was a mentor to many successful coaches, including Tennessee’s Pat Summit. Meyer kept…

Continue

Why Training Needs To Be Part Of Your Advertising Budget

Posted by Colin Thomas on September 29, 2016 at 9:57am 0 Comments

https://www.youtube.com/watch?v=lhhcAVLAXQE

This phone call above is an actual recent customer interaction - Scary.

Before you invest 10, 20, or 30k…

Continue

de sponsor

newsletters

dE Sponsor

© 2016   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service