Not really Dru,
When selling used cars I don't ever want to sell the customer a bad car, I always asked the customer to take the car to a personal machanic to make sure the car check out.
When the customer would came back from having the car checked out there could be a couple of items that need to be fixed and I would work the price out with them.
Did I lose a sale sometimes? Yes I did but I also gained the customer trust and it gave me a chance to find another car for them that check out OK. I seen not just carfax reports that were wrong, I seen all of them that had mistakes.
Believe me when your selling aots of used cars, there is no time for HEAT or Unhappy customers on the showroom floor.
Is there nothing in the pricing that can be done to circumvent the negative perception of a car with a small wreck & repair? I would think that cars with perfect histories would go at a used car premium, while cars with minor accidents would go for less. It would be expalined to a buyer as a supply and demand issue.
A minor repair when disclosed to every potential customer early in the process should not be a big problem handled professionally. I personally disagree with service history being posted as it may or may not show the true story of maintenance history for any vehicle. Every vehicle history service (CarFax, AutoCheck, etc.) serve as a good tool for odometer history, title history, and salvage/rebuilt history that adds to our dealership's value story with our customers.
The problem is the standard by which CarFax labels a vehicle with major damage. Where is that standard disclosed?
Great comments by all of you guys. Here is my opinion on the Carfax discussion:
Customers need assurances; the more info you give them the more at ease they will feel and the more credibility you will receive because you are showing them you have nothing to hide.