Loading

We are thinking about switching from Carfax to AutoCheck. Please - anybody out there who has the experience with both? CarFax has more recognition so I'm hesitant about this change.

Views: 638

Reply to This

Replies to This Discussion

Why the consideration for change? 

What ever choice you go with; I recommend having either the Carfax or AutoCheck in a file folder along with the reconditioning and KBB for full disclosure and value building prior to negotiations.

A process of being pro active in disclosure and value building will increase credibility and gross. 

Carfax just got too expensive for us

There's no question that Carfax has the recognition due to the strong marketing efforts. I don't think you're in any danger of losing a deal by using AutoCheck so as long as the process of disclosure is proactive. 

Picture this: Consumer and sales returns from a demo and the consumer is ready to negotiate. At the time of the commitment and prior to showing figures the sales consultant presents a folder with AutoCheck, KBB and reconditioning for disclosure and value building. 

This is a great process that will eliminate the consumer ever having to request such information. 



Zuzana Friedt said:

Carfax just got too expensive for us

Great point Bobby!

As long as you have either AutoCheck OR Carfax, along with the reconditioning report and a KBB in a folder to give the customer a piece of mind, it doesn't matter that much.

 

Carfax HAS done a great job of marketing themselves as the authority.....

In my last official job as an eCommerce director we were opening up an up and coming store that now 2 years later sells 300 cars per month.  It was against my will that we went with AutoCheck.  What I learned from the experience is that AutoCheck and Carfax both bring the same value.  I believe that AutoCheck is used in the auctions over Carfax.  Carfax is a little more expensive but provides you with good marketing materials where AutoCheck does not.  It happens too often that on the phone a customer asks about the Carfax on the car.  I used to tell them, "we use AutoCheck which is a powerful tool used in the auctions and is exactly like Carfax if not better".  It worked for me when I did a TO.

 

Carfax does an awesome job training dealers on best practices that AutoCheck does not do.  Carfax spending millions on campaigns and is advertised on TV.  This programs consumers to ask for the Carfax.  Consumers know Carfax and rely on it but do not know AutoCheck.  It will all depend on how you want to handle objections with Carfax and how picky your buyers are.  It also depends on how you want to market it.  At the end of the day, I cannot say that one is better then the other.  I can only say that Carfax does the best job marketing and training.  That is why you pay more.

Zuzana, we switched to Autocheck full time- Carfax was too expensive on a per pull basis and Autocheck was a flat fee. We keep Carfax on on hand if a customer demands to see it, but we put a Autocheck in every one of our cars. Personally, I think Carfax sold the dealers out when they began to furnish "Impact prices" on their forms. My thought is they should report the facts and let the dealers sell the cars--the two shouldnt be crossed.

Carfax has done a great job marketing themselves...like Pampers did with diapers and jello did with gellatin...most people just want the assurance of being transparent.

 

Hope this helps...Autocheck for us!! Keep your acct open with carfax just in case

Zuzana, we had a different experience.  We switched from Autocheck to Carfax.  They offered us a great flat pricing.  Since we switched the name recognition has done wonders.  Prior to that managers and sales people had to educate consumers what Autocheck is.  Whatever provider you choose, be aware they do not supply complete information.  Any questions, please call  - 612-804-1706  Tony Troussov

LAWSUIT  AGAINST CARFAX:

I just had an interesting conversation with Attorney, Lenny Bellavia who I have known for several years. His firm has represented dealers' interest in many high-profile lawsuits. Most notable they represented the Chrysler Dealers in the Bankruptcy.

He is preparing a Mass-Action Lawsuit against CarFax on behalf of the dealers and already has more than 100 dealers signed on. I am not involved... not yet anyway and this is the first I've heard of it and I am cheering because he has such a good track record for standing up when dealers are abused and for winning these cases.

Employees should certainly make your dealer aware of this. If I was a dealer myself, I'd be on board immediately. My opinions of CarFax are well known by what we expressed on this blog, in speeches and other appearances. I really hope dealers get behind this.  I've posted his contact inf below and I am assured he reads email on the weekends. 

LBellavia@Dealerlaw.com 

Leonard A. Bellavia, Esq.

Bellavia,Blatt,Andron & Crossett, P.C.
200 Old Country Road, Suite 400
Mineola, NY 11501
516-873-3000  Fax 516-873-9032

As a dealer group, we use both CarFax and AutoCheck via ProVision.  We have a 'unlimited' package which works out to be cheaper per pull.  We have had conflicts between CarFax and AutoCheck - one showing an accident the other is clean.  We have also noticed that there can be a significant delay between an event and it actually showing up.  Who has the time to go after a customer 6 month later when the standard answer is 'we didn't know it hit a blah blah'.  We now have customers sign a copy of the CarFax, pulled on the day of the sale, so at least we have some answers if it ever becomes an issue.  So, to answer your question, they are both flawed, but you have to have one.

RSS

Blog Posts

Hi everyone, Do you need any translation services? We are professional native translators & interpreters with extensive experience in translating and interpreting. We also teach English to Speakers …

Posted by Terrel Watkins on December 2, 2016 at 8:56pm 1 Comment

Hi everyone,

Do you need any translation services?

We are professional native translators & interpreters with extensive experience in translating and…

Continue

And...we're live!

Posted by Paul Potratz on December 2, 2016 at 5:22pm 1 Comment

Are you creating advertising opportunities in your Facebook Live videos? Now, you can have the ability to broadcast commercials or other advertisements in your Facebook Live video. 

In this week's…

Continue

"Coach" Your Finance Staff- Don't Train!

Posted by Aaron Kirk on December 2, 2016 at 4:04pm 0 Comments

Don't allow your Finance Department to become average and never take the department to the next level..We often times say, It's as good as it  will get with the staff we have....your staff may have the potential but simply may need the correct…

Continue

Are Service Departments Failing Consumers and Employees?

Posted by Ken Hite on December 2, 2016 at 11:40am 0 Comments

We have all read about employee turnover, and the challenges the industry faces with hiring needs. A recent article in Automotive News cited "Two of every five service advisers leave each year. How can dealers keep their best ones from burning…

Continue

de sponsor

Get Newsletter

dE Sponsor

© 2016   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service