When it comes to automotive sales, consumers have been socialized into thinking they must get at least three estimates before making a buying decision. But what if those three estimates came from you? And what if they were delivered in such a compelling, meaningful way that the prospect felt comfortable giving you their business right then?

Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales Consultant™

Not only is this scenario possible, it’s central to a proven, industry-specific selling system that’s been in existence for 20+ years. The system has worked in communities coast to coast, in both affluent and blue collar markets, whether they have been urban, suburban or rural. And, the results have been great for the owners and sales consultants who have mastered the principles, mechanics, presentation and nuances of its implementation.

Imagine doubling your sales in one-half the time it takes the average sales consultant to typically earn a commitment following a traditional sales approach! Better yet, imagine winning these sales at gross profit margins that are higher than what you normally achieve! These outcomes are all possible for those who dare to be different, dare to be more transparent, dare to be more credible.

All About Choice

For the most part, your customer is likely educated. Educated people do not like to be sold anything. They prefer to be informed on the range of possibilities so they can make the right choice.

However, the range of automotive choices can be mind-boggling for the consumer – and unlimited options tend to paralyze consumers. Human nature is such that, as long as there is an illusion of choice, consumers rarely focus on the missing options. Rather, a limited range of choices comforts people.

Your customer is no doubt also very busy. He or she will spend time on the Internet gathering information and narrowing the choices. If you were in the market for a new vehicle, you, too, would probably want estimates from three dealers to be assured of making a good choice. However, if you became engaged with a credible professional, employing the aforementioned selling system that generates three different estimates, you might very well feel compelled to commit to him or her…on the spot.

What do you think? Is this something you can benefit from or do you have a few tricks up your sleeve that are just as powerful? Make your voice heard by leaving a comment below. Don’t forget to hit the share button if you know others who will find this post useful.

I.C. Collins ~ Author and Educator: Has One Simple Goal Improve a Million Automotive Sales Consultants Lives

I wanted to take a minute and THANK all the people that comment, like, and share my posts daily. I appreciate you all! From your friends TechAutoCareers.com® the online resource for the Automotive Sales Consultant™

Please accept our invitation and feel free to be yourself and get to know our members on Facebook, Google+, and Linkedin