I am signed up all over the place to many dealers just to look at their marketing material and see what is going out. Today from a single store I got four emails these were all sent manually by the internet sales manager. I decided that I would call and let him know before he did any more damage, this guy got very offensive and said I was just trying to get some business going. So I decided to take a peak at what they were doing on their online stuff and saw their facebook page had over 20k likes, which is amazing for a dealership with less than 200 new units in inventory. I then took a peak at their statistics and look at what I found, apparently someone be it their website/facebook vendor or their internet sales person is paying for facebook likes that are totally unrelated to their business and are actually hurting their facebook page because the local isn't right, nor is the age group. Take a peek and let me know what you think. Also if you don't see the problem with this let me know and I can help.
I have been warning my dealers about this for the longest time. The number of "likes" a page has, in my opinion is useless unless there is a dialogue to back it up. It may help in making the page more relevant to FB but that is where the benefit ends. Dealers are easily swayed by vendors who promise "results" when there is very little way to test roi in a social media environment. Because most dealers depend on outside "experts" and have no one in house that has a proper working knowledge of social media in a business environment, they are easy pickings for easy solutions.
It is sad because it is so easy to build social media relationships by taking the time to engage your customers at the time of sale. A few extra steps by the sales or management teams to just ask the customer to share their experience with the store on FB, like your page to get FB only coupons for service, accessories or a future purchase is all it takes.
Just like Google, FB will eventually put the hammer down on the "likes" that dont fit the page and dealers will find themselves behind the eight ball trying to play catch up with dealers who put the work in the really build their social media credentials.
Sue, there is no eventually putting the hammer down with facebook, this is an area where google is trailing facebook in a big way. The dealer that has the page that I showed on here would be better off to just do away with the page they currently have and totally re-invent themselves. Part of the reasoning I won't let totally be known, but the hammer is down!
Taking the time and putting in some daily effort, will allow Face book to become a huge tool in staying connected with your current customers or potential customers, who are considering your dealership for a purchase.
You can definitely buy facebook likes. It's a silly practice to engage in.
Additionally, blasting anybody with 4 emails in one day isn't very good for business.
What do you do to drum up business both online and off?