Success begins with knowing who you are.


Shared: From your friends TechAutoCareers.com® the online resource for the Automotive Sales Consultant


Successful sales consultants owe their achievements to "four pillars of success."


"Although these pillars sound simple, they are quite hard to execute consistently,"


"Without them, winners cannot continue to win."


You must implement and enforce four rules to achieve success and maintain it.


1. You must know your strengths. No one can do everything equally well.

"You cannot successfully be a bit of everything." "If you try to stand for everything,
you end up really standing for nothing. You must stick with your strengths."


2. You must maintain a tight focus.

You most know your strengths, but "the great challenge is to draw the right
conclusions from this knowledge. The focus must remain the same at all times."


3. You must understand the concept of who you are.

Who you are and what you repersent at work or in the public. You are not just
a label or a marketing campaing. "You are a promise, a promise that the
products you provide have substance, authenticity, emotional appeal and heritage."


"If you put a fancy ball gown, makeup and lipstick on a dog, it will still walk
like a dog and bark like a dog because, in the end, it is still a dog."


"To do so would cause you to lose your clear profile, and this loss of profile
to others and their associates would do much greater harm in the long run
than any possible short-term gain."


4. You must develop only habits that support your ideas and focus.


What do you think? Is this something you can benefit from or do you have a few tricks up your sleeve that are just as powerful? Make your voice heard by leaving a comment below. Don’t forget to hit the share button if you know others who will find this post useful.


I.C. Collins ~ Author, Educator, Trainer and President: Has One Simple Goal: Improve a Million Automotive Sales Consultants Lives with our ebook "How to Succeed in the Automotive Sales Industry"


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