GM's online showroom test - DealerELITE.net2024-03-29T09:04:06Zhttps://www.dealerelite.net/forum/topics/gm-s-online-showroom-test?commentId=5283893%3AComment%3A391086&x=1&feed=yes&xn_auth=noI think this process is inter…tag:www.dealerelite.net,2013-10-12:5283893:Comment:3910862013-10-12T16:00:41.562ZJudy Barneshttps://www.dealerelite.net/profile/JudyBarnes
<p>I think this process is interesting. I know through the BDC that people want to be informed. I think the Shop and Click would be appealing to the consumer because that way they don't have to spend half a day at the dealership to purchase a vehicle. I myself would like that and then go to the dealership to test drive the vehicle and finalize the sale. It's more streamlined for the consumer who is definitely tech savvy.</p>
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<p>I think this process is interesting. I know through the BDC that people want to be informed. I think the Shop and Click would be appealing to the consumer because that way they don't have to spend half a day at the dealership to purchase a vehicle. I myself would like that and then go to the dealership to test drive the vehicle and finalize the sale. It's more streamlined for the consumer who is definitely tech savvy.</p>
<p></p> While this may be a valiant a…tag:www.dealerelite.net,2013-10-09:5283893:Comment:3909242013-10-09T19:12:15.491ZJock Schowalterhttps://www.dealerelite.net/profile/JockSchowalter
<p>While this may be a valiant attempt to address the modern consumer, I predict it will fall far short of expectations. The Shop-Click-Drive technology appears to merely be an online shopping cart, albeit a sophisticated one. These one way shopping carts have been tried many times in the past on a smaller scale, but the results show that consumers will merely use this tool as another means to shop one dealer against another.</p>
<p>The only way to provide the consumer with a hassle free…</p>
<p>While this may be a valiant attempt to address the modern consumer, I predict it will fall far short of expectations. The Shop-Click-Drive technology appears to merely be an online shopping cart, albeit a sophisticated one. These one way shopping carts have been tried many times in the past on a smaller scale, but the results show that consumers will merely use this tool as another means to shop one dealer against another.</p>
<p>The only way to provide the consumer with a hassle free online buying experience and the dealer with the chance to make a fair profit is through building rapport and engaging the consumer. This can be done. I'll offer a free copy of my book <strong>"Online Negotiation is Now a Reality"</strong> to any DealerElite member. Just email me a request at <a href="mailto:info@widestorm.com" target="_blank">info@widestorm.com</a> or contact me through this forum. Thanks!</p>