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Permalink Reply by Steve Richards on November 14, 2010 at 8:45am

Learn how to better justify the trade-in, sell accessories to your customers before AutoZone or someone else does, unerstand the advantages of leasing and actively communicate those advantages to the customer then take advantage of the F&I opportunity.

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Permalink Reply by Bobby Compton on November 14, 2010 at 1:29pm

What tactics is your dealership using to balance the need to use competitive, market-driven pricing to generate traffic with the desire to hold gross?

Very Simple - Sell Value over Price... Low Price = Low Value... B.C.

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Permalink Reply by Mark Dubis on November 14, 2010 at 8:42pm

Here is a good presentation by Dennis Galbraith that pretty much sums it up. http://bit.ly/deGTHE

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Permalink Reply by Ed Brooks on November 17, 2010 at 12:11pm

Mark Dubis said:

Here is a good presentation by Dennis Galbraith that pretty much sums it up. http://bit.ly/deGTHE

Mark - Great comment, it's spot on! Dennis Galbraith is always clear and loaded with insight. In his video he mentions RealDeal reports. Of course I think RealDeal is the most elegant way to justify - and hold - a competitive price, but a dealer doesn't have to use RealDea,l or even vAuto, to employ the tactics Dale Pollak has been discussing with dealers lately.

Dale will be conducting a free webinar this Friday titled: Documentation Replaces Negotiation: 4 Easy and Effective Strategies to Improving Gross Profit. He'll be discussing ways that any dealer can justify their price and do it without spending a dime.

Here's the link to the dealerELITE event page for the webinar: Dale Pollak Webinar - Documentation Replaces Negotiation: 4 Easy and Effective Strategies to Improving Gross Profit

Again, it's costs nothing to attend or to implement the ideas discussed!

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