As I voted on the poll, I couldn't help but wonder to myself who really is "most qualified". If i were a dealer, I would ask a trainer to perform the job for a day so my people could see it done. What would happen if each of the candidates were asked to be Internet Director for the day?

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Stan, I am not trying to call any particular person out but it is a valid question. If you can't do it, your just selling it. Whenever I provide special finance training for a dealer, I like to come in for a few days and spend the first one in the trenches and devise a plan after that. This is the only way to discover the true issues a dealer is having. I rehash car deals on a daily basis for my dealers to make sure to never lose that edge.

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