Retaining customers , should the dealer let salespeople decide who has earned the right to keep a customer?
I have been in the car business for over 20 years, The dealership I am now at lets the salespeople keep a customer forever if they sold the customer. So when the customer comes in and you ask who are you looking for and they say no-one, we want to deal with you, they might even have bought their last 2 cars elsewhere. This dealership says it is the selling salespersons customer. Okay you did NOT sell them but talked to them a couple years ago, this dealership says it is still your customer, once again you have done the professional thing and asked customer the question, who are you looking for? They say you! They most of the time will say we will buy a car from whom ever wwe want and you have to tell them this is not the way iot is done here. Is this a professional way of doing business? I knopw I am old and gray ,but doesn't the salesman STILL have to keep the customer after he sells them? Doesn't the salesman HAVE toi make sure the customer remembers him? Come on give me some insight!!
Replies to This Discussion
-
Permalink Reply by Bobby Compton on
-
I've always believed in instilling a sense of urgency in follow up and referral business. For that matter, I could never understand the 72 hour rule that if a sales consultant dealt with a customer within 72 hours they were automatically protected. In my mind, 72 hours and they bought elsewhere. I've seen success with 24 hour protection, and of course a later date appointment. Urgency is the message!~
I'm always open to new ideas so that they are results driven with a sense of urgency. I'm not sure that your gray hair is telling you wrong! lol
© 2024 Created by DealerELITE.
Powered by
