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Permalink Reply by Bill Harrell on November 4, 2010 at 12:50pm

TV is for branding your store. When you run TV spots you have to run prime time slots to get the best result. However you pay a higher premium, so get the bang for your buck and use
tv to brand the theme of your store. Radio, you must hit the drive times, again which are more expensive and you have about 15 seconds to get your message across.Direct mail allows you to filter and target a specific audience. It is more personal and they have as much time as they need to read your message. Per customer Direct mail is more cost effective and gives you a better ROI.

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Permalink Reply by Bobby Compton on November 4, 2010 at 9:15pm

Greetings Chris,

If your question is how to best advertise price, my answer to you is that price is not the best message in advertising!

As far as what advertising medium works best to sell cars, then we can open up a completely different dialogue to discuss opinions and media facts...

What are you wanting to achieve in your message, lowest price or to drive traffic to your store?

Great way to reach out among so many professionals here on dE...

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Permalink Reply by Craig Lockerd on November 5, 2010 at 12:00pm

Let your customers "Price Advertise" for you.
On delivery ask your customer how much they feel they saved over their next best deal on the ____ they bought from you.Their answers are very interesting the amount they say is typically hundreds or thousands more than you have mark up.They sign an affidavit stating what was said and that you can use it in any form of ads.Make sure you put where they live and take a picture of them and of course video!
It goes something like this....I Craig Lockerd from Main Street USA wish it to be a matter of public record that I saved over $1500 buying my Ford Focus from ABC Motors.
,Great for TV,All forms of social media, voices on radio and 10 faces in a print ad....
You will never be able to price a vehicle low enough to "beat" your competition so let the client "Low Ball" for you!

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