What type of advertising price (eg TV, Direct Mail) is the most effective for Domestics (Ford) and Imports (Toyota)?
Sale Price: Show MSRP less rebates and dealer’s discount and final selling price
Buy For Monthly Payments with $0 Down
Buy For Monthly Payments with $2000-$3000 Down
Lease Monthly Payments with $0 Down
Lease Monthly Payments with $2000-$3000
TV is for branding your store. When you run TV spots you have to run prime time slots to get the best result. However you pay a higher premium, so get the bang for your buck and use
tv to brand the theme of your store. Radio, you must hit the drive times, again which are more expensive and you have about 15 seconds to get your message across.Direct mail allows you to filter and target a specific audience. It is more personal and they have as much time as they need to read your message. Per customer Direct mail is more cost effective and gives you a better ROI.
Let your customers "Price Advertise" for you.
On delivery ask your customer how much they feel they saved over their next best deal on the ____ they bought from you.Their answers are very interesting the amount they say is typically hundreds or thousands more than you have mark up.They sign an affidavit stating what was said and that you can use it in any form of ads.Make sure you put where they live and take a picture of them and of course video!
It goes something like this....I Craig Lockerd from Main Street USA wish it to be a matter of public record that I saved over $1500 buying my Ford Focus from ABC Motors.
,Great for TV,All forms of social media, voices on radio and 10 faces in a print ad....
You will never be able to price a vehicle low enough to "beat" your competition so let the client "Low Ball" for you!