Loading

How do we define “thought leadership,” or more specifically, how should the term be applied to the retail automobile industry? According to Wikipedia, the term “thought leader” was coined in 1994 by Booz Allen Hamilton, a Fortune 500 corporate consulting firm, and it was used to describe individuals or firms that introduced business ideas that “merited attention.” Without question, thought leaders tend to be the most successful people or organizations within their respective fields. However, I believe that the definition needs to go far deeper than that.

There seem to be many definitions of the term. It would probably be worthwhile to try defining just what a thought leader is, or maybe more importantly, what a thought leader is not. I think that what differentiates a thought leader from any other knowledgeable individual (or company), is the recognition from the outside world that the thought leader deeply understands his business, the needs of his customers, and the broader marketplace in which he operates. I believe that thought leadership requires a spirit of unselfishness…the sharing of one’s time, intelligence, and knowledge (even if these things are often provided at a profit). I understand that thought leadership is the “buzzterm” for expertise, but I think that the most important descriptors of a thought leader are “innovative” and “ground-breaking.”​

Some of you may consider me to be a thought leader. I’ve got news for you; that’s not today’s primary mission of Garry House & Associates. Our priority is to provoke thought…by identifying opportunities within your dealerships, by seeking and recognizing best practices to capitalize on those opportunities, by communicating those practices, by documenting those best practices as written processes, by training those processes, by helping you implement those processes, by asking you the “hard questions” about why you aren’t habitually performing and flawlessly executing those processes, and by assisting you in enhancing those processes. There’s nothing innovative and ground-breaking about that specific mission.​​

Personally, I’ve identified a number of thought leaders who have influenced my professional development. Early in my retail career, F. Lee Galles (Competitive Edge) and John Williamson (Key-Royal Automotive Group), as well as Clint McGee (GO, Inc.) and Lew Whitehead (Automotive Service Consultants), with whom John had partnered in their consulting firms, were definitely some of my thought leaders.

Today I consider Dave Anderson (LearnToLead.com), Dale Pollak (vAuto), Chris Saraceno (DealerELITE.net), Tommy Gibbs (TommyGibbsTraining.com), and Jared Hamilton (DrivingSales.com) to be several of my thought leaders. There certainly have been, are, and will be many other industry thought leaders with significant impact on me.​

Either as I define it (or as you define it yourself), when YOU think of the term retail auto industry thought leader, who comes to mind? I’d like to know, and I’m sure others would also. Share with me, and I’ll share with everyone! Please drop me a note at ghouse@garryhouse.com.

Warmest regards,

Garry House

Views: 101

Reply to This

Blog Posts

How Influencer Marketing Can Help Sell Cars

Posted by Paul Potratz on February 24, 2017 at 2:51pm 0 Comments

Influencer marketing. It’s an affordable way to get your brand name out there and increase your sales. But where do you start?

In order to add influencer marketing to your strategy or campaign, you…

Continue

Are Millennials Disrupting the Auto Industry?

Posted by Devin Koskan on February 24, 2017 at 8:36am 0 Comments

Millennials are growing in number and their car buying preferences are…

Continue

Need Help, How can we motivate sales people to work for us?

Posted by John Caudell on February 23, 2017 at 4:00pm 0 Comments

We are a Independent dealer in Hawaii, and have been for the last 22 years. I basically don't have any franchise dealer experience or training. I've had to learn everything by the "seat of my pants", through webinars and through NIADA…

Continue

ALR Panelist Opportunity

Posted by DealerELITE on February 23, 2017 at 2:00pm 0 Comments

ALR Panelist Opportunity:

Automotive Leadership Roundtable…

Continue

Help them win

Posted by Marsh Buice on February 23, 2017 at 11:44am 3 Comments

My 13 year old son has not had the best relationship…

Continue

Sales Basics That Never Go Out Of Style

Posted by Scott Bergeron on February 23, 2017 at 10:00am 1 Comment

I was fortunate enough to work in a top-100 new car dealership from the very first day of green-pea training.  I was a salesperson, sales manager, team leader, desk man, and…
Continue

de sponsor

Get Newsletter

dE Sponsor

© 2017   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service