The automotive industry is not something that many recent college graduates tend to flock to, however there is so much potential for growth and advancing your career in this industry! What do you feel is the best way to attract more recent graduates to the car business?

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It's this simple, but it's across the deep and wide Old School Chasm:  We need to have a job with scheduled reviews, pay raises, good benefits, and a future of advancement.  A job that's commission-only and populated against a sales floor of Old School Sales Nomads is just not the future that a four-year degree promises to those pursuing it.

As a senior in college that will be graduating in May 2013 I can say that it is actually very difficult to get into the Automotive industry after graduating. After working countless jobs in over 8 dealerships I can honestly say the biggest problem is the fact that while we love cars and are passionate, recent graduates get stuck in "Social Media" or "Internet" jobs. 

We are extremely passionate and want to talk about the cars and work with the cars all day while making a good pay. I find it extremely frustrating that I am constantly knocked for my age and put into these dead end boring non involved jobs when my product knowledge about cars and knowledge of what technology the customer wants far exceeds anyone who deals with the car because I know the tech parts that make people say wow.

To attract a graduate like myself we need a decent pay, clear amount of respect, the knowledge beforehand of how to excel and move up in the company, and a job that is exciting that lets us interact with our passion. This industry is changing rapidly. People need to get excited about cars now, and people with a passion and excitement are the only people who can do. After honing technology skills, iPad, graphic design skills and being passionate to the point where you are "infectious" is all about the next generation coming out of college. To exploit this new talent and new passion is literally priceless, but unless the respect, clear advancement path, and interactivity is blatant and part of everyday experiences than people like myself will simply move onto the next job ... thats why I have ended up working for 8 dealerships ... 

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