Personal excellence is perhaps the most important of all invisible and intangible assets that you can acquire. Achieving personal excellence in your business or industry requires lifelong dedication. But once you get into the top 10 percent of your field, you will be one of the highest paid people in the country. You will enjoy the respect and esteem of the people around you. You will be able to live your life the way you want to live it. You will enjoy high levels of self-esteem, self-respect, and personal pride.


Build Your Intellectual Assets

Each person has or can acquire three forms of intellectual capital. These require an investment of study and hard work, but they pay off in higher income for the rest of your life. The first type of intellectual capital you can acquire consists of your core knowledge, skills, and abilities. These are the result of education, experience, and training. They determine how well you do your job and the value of your contribution to your business.


Build Your Internal Knowledge

The second form of intellectual capital that you posses is your knowledge of how your business operates internally, in comparison to that of your competitors or any other business. Each business develops a series or systems, procedures, methods, techniques, and strategies to market, sell, produce, deliver products and services, and satisfy customers. Each business has internal systems for accounting, administration, and financial controls. These systems take many years to develop and considerable time for a new person to learn. A person who knows and understands these systems intimately has a form of intellectual capital that is difficult for the company to replace.


Build Your Ability to Get Results

The third form of intellectual capital that you possess, and that is perhaps the key determinant of your earning ability, is your knowledge and understanding of how you can get financial results in a competitive market. This includes your knowledge of your products and services and how to sell them. It includes your knowledge of customers and suppliers and how to deal with them. It embraces your familiarity with bankers, lawyers, accountants, and government officials and how to interact with them effectively. This form of intellectual capital may take years to build, and it is extremely valuable to your organization. You first responsibility to yourself is to develop your earning ability to a high level. You do this by continually increasing your intellectual capital, by upgrading your ability to do your job, by becoming a valuable part of your organization, and by getting more and better financial results for your organization.


Action Exercise


Take time to get to know every component of your business. Get to know your customers and learn everything there is to know about your products and services.

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