1. Auto makers are riding the wave, rather than leading the charge, into social video and it opens up a golden opportunity for the industry to take advantage.

2. There is a great opportunity for auto makers to break the mold and create deeper creative engagement and word of mouth.

3. This will cause auto CMOs to create a new model of advertising that involves creative storytelling and social media.

4. We will see if auto manufacturers move from top down advertising to grass-roots, bottom-up social media campaigns.

Unruly has definitely found a huge opening for automakers to think about in the upcoming years.  They are clearly missing opportunities to reach a wider audience.  Hopefully for them, creative car makers will see the niche and prepare to astound us with creative content in the future.