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Video Geeks

1. Auto makers are riding the wave, rather than leading the charge, into social video and it opens up a golden opportunity for the industry to take advantage.

2. There is a great opportunity for auto makers to break the mold and create deeper creative engagement and word of mouth.

3. This will cause auto CMOs to create a new model of advertising that involves creative storytelling and social media.

4. We will see if auto manufacturers move from top down advertising to grass-roots, bottom-up social media campaigns.

Unruly has definitely found a huge opening for automakers to think about in the upcoming years.  They are clearly missing opportunities to reach a wider audience.  Hopefully for them, creative car makers will see the niche and prepare to astound us with creative content in the future.

Website: http://www.facebook.com/VlVideoBlogYourNextCar?ref=hl
Location: Global
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Latest Activity: Jun 5, 2013

Discussion Forum

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VL Digital Marketing helps automotive manufacturers, associations, ad agencies and dealerships implement digital marketing campaigns to attract, sell and service more customers profitably. VL…Continue

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Comment by MANNY LUNA on December 14, 2012 at 2:21pm

Comment by MANNY LUNA on November 16, 2012 at 7:47pm

 

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