Women in the Auto Industry


Women in the Auto Industry

A place for discussion of women in the automotive industry

Members: 140
Latest Activity: Mar 22

Discussion Forum

Accessories Sales In the New Car Sales Process

Started by L.J. Lobsinger, Jr.☆ Dec 28, 2015. 0 Replies

I'm currently building out a new business plan for our accessories business here in Michigan.  I'm looking for any personal stories, anecdotes, ideas, etc.  Anything you can share will help me as I'm…Continue

Tags: accessories

Sexiest Women...really?

Started by Sally Whitesell. Last reply by Rebecca Chernek Aug 20, 2012. 50 Replies

 I am so irritated by Digital Dealer's "Sexiest Women" issue. This type of rating system sets the industry back twenty years. We might as well be working at Hooters! Anyone else find this offensive?…Continue

Women empowered in the design of vehicles via Ford.

Started by Michael Baker Aug 20, 2012. 0 Replies

This editorial is very impressive via Ford.…Continue

Comment Wall


You need to be a member of Women in the Auto Industry to add comments!

Comment by Zein Kraus on August 20, 2012 at 12:19pm

We are hiring a digital marketing specialist in Atlanta!  Know anyone?

Comment by Zein Kraus on April 20, 2012 at 1:04pm

We are hiring a Regional Digital Marketing Manager in Los Angeles, CA! Check out www.adp.com, requisition number DSDG44173 for details.  If interested, let me know!

Comment by Michael Baker on April 19, 2012 at 8:58pm

Speaking of the Y gen. Is everyone aware of this age group in the next three years will be a generation of new and preowned buyers that is 2nd in 'size' to the baby boomers. Their world is saturated in communications via texting... Has anyone visited a Restoration Hardware/Furnishings store and seen their consultants working with all clientele via an IPAD with all inventory/pricing...? It is fabulous and a tool that will come to be in showrooms.

Comment by Matt Page on April 13, 2012 at 2:39pm

Dear Megan,

I have a few things for you:

Ask if your dealership can join the local Chamber of Commerce and be the representative for them. Your dealership already might be, but many times they are not active, despite the paid membership.

Learn social media. I'm reading "The New Relationship Marketing" by Mari Smith.

I have bought from a woman before! I really enjoyed it! I enjoy having women as customers!

At the end of the test drive say " If we can put the right numbers together, is this the exact car you would like to drive home in today?" This is the time to change to change colors or trims if you want to.

Be yourself, enjoy being a woman in every walk of life!

Get a subscription to "Car and Driver" and get Friday emails from "USA Today" auto in the Money section, free of charge. It can be read in 20 minutes a week.

Comment by Jody DeVere on April 13, 2012 at 11:18am

Participation as a member of the Women's Automotive Association International is a good way for women in the auto industry to meet other women leaders, get support and mentoring. Check it out: www.waai.com

Comment by Megan Jackson on April 13, 2012 at 11:12am

Hi everyone,

My name is Megan and I'm new in the business. I'm looking for any guidance and help that can be given. I've been working at Volkswagen of Tulsa almost a month now, and so far, it's been good. I just need some "refining" on my technique. Any help would be greatly appreciated.



Comment by Jillian Christiansen on November 16, 2011 at 3:57pm

I think it is harder to be a woman in the car business within the dealership framework.  Everything I do is devalued if it's in my favor but on the otherhand I'm learning that it is easier with the customers....

Comment by Michael Baker on November 3, 2011 at 1:34pm

I have seen and believe that it is easier for ladies in the auto retail biz. Of course contingent on position and trait alliance. If the hours in variable are commensurate to your lifestyle, go for it. If intimidated by men, it may require resilience, but do not tolerate harassment! 

Comment by Lisa Copeland on May 1, 2011 at 1:29pm

Hello everyone,

As a women General Manager and leader in auto industry we need to hellp the dealer community learn how to hire and retain women leaders. With out that and a true culture change in the dealerships nothing will change. You cant bring in a one day training and think that anything will change. Pink is not a strategy... Women will buy more cars only if and when they see women in leadership roles , sales women. Women bring heart and transparentcy to the dealership and that is what starts change. Believe it or not the men like it to! Fuel for thought ladies. Who are real car women?? The ones who work daily to effect change? Those are the only experts in my book!

Let me know if you would like to be a guest blogger on my site ...BuyingcarsHerway.com


Comment by MANNY LUNA on October 31, 2010 at 2:01pm
Please Belong To Tailor Your Techniques on http://www.dealerelite.net/group/tailoryourtechniques
Where We Bring The Old School New School Trainning Techniques And Tailor Them Everyday!
Lets Here It From Both and Fuse Them Together! ...

Members (139)


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Posted by Steve White on October 26, 2016 at 11:18pm 0 Comments

Clarivoy’s Proprietary TV Analytics Solution Wins DrivingSales 2016 Innovation Cup


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Do emotions play a part in the process?

Posted by Anne Fleming on October 26, 2016 at 4:43pm 1 Comment

Car Buying and Emotions, Part I

Women shop and buy cars for a number of reasons, but regardless of the reason, emotions are involved in every step. The emotional range can start with excitement about the prospects of a new…


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