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Women in the Auto Industry

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Women in the Auto Industry

A place for discussion of women in the automotive industry

Members: 138
Latest Activity: Jan 22

Discussion Forum

Accessories Sales In the New Car Sales Process

Started by L.J. Lobsinger, Jr.☆ Dec 28, 2015. 0 Replies

I'm currently building out a new business plan for our accessories business here in Michigan.  I'm looking for any personal stories, anecdotes, ideas, etc.  Anything you can share will help me as I'm…Continue

Tags: accessories

Sexiest Women...really?

Started by Sally Whitesell. Last reply by Rebecca Chernek Aug 20, 2012. 50 Replies

 I am so irritated by Digital Dealer's "Sexiest Women" issue. This type of rating system sets the industry back twenty years. We might as well be working at Hooters! Anyone else find this offensive?…Continue

Women empowered in the design of vehicles via Ford.

Started by Michael Baker Aug 20, 2012. 0 Replies

This editorial is very impressive via Ford.…Continue

Comment Wall

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You need to be a member of Women in the Auto Industry to add comments!

Comment by Zein Kraus on August 20, 2012 at 12:19pm

We are hiring a digital marketing specialist in Atlanta!  Know anyone?

Comment by Zein Kraus on April 20, 2012 at 1:04pm

We are hiring a Regional Digital Marketing Manager in Los Angeles, CA! Check out www.adp.com, requisition number DSDG44173 for details.  If interested, let me know!

Comment by Michael Baker on April 19, 2012 at 8:58pm

Speaking of the Y gen. Is everyone aware of this age group in the next three years will be a generation of new and preowned buyers that is 2nd in 'size' to the baby boomers. Their world is saturated in communications via texting... Has anyone visited a Restoration Hardware/Furnishings store and seen their consultants working with all clientele via an IPAD with all inventory/pricing...? It is fabulous and a tool that will come to be in showrooms.

Comment by Matt Page on April 13, 2012 at 2:39pm

Dear Megan,

I have a few things for you:

Ask if your dealership can join the local Chamber of Commerce and be the representative for them. Your dealership already might be, but many times they are not active, despite the paid membership.

Learn social media. I'm reading "The New Relationship Marketing" by Mari Smith.

I have bought from a woman before! I really enjoyed it! I enjoy having women as customers!

At the end of the test drive say " If we can put the right numbers together, is this the exact car you would like to drive home in today?" This is the time to change to change colors or trims if you want to.

Be yourself, enjoy being a woman in every walk of life!

Get a subscription to "Car and Driver" and get Friday emails from "USA Today" auto in the Money section, free of charge. It can be read in 20 minutes a week.

Comment by Jody DeVere on April 13, 2012 at 11:18am

Participation as a member of the Women's Automotive Association International is a good way for women in the auto industry to meet other women leaders, get support and mentoring. Check it out: www.waai.com

Comment by Megan Jackson on April 13, 2012 at 11:12am

Hi everyone,

My name is Megan and I'm new in the business. I'm looking for any guidance and help that can be given. I've been working at Volkswagen of Tulsa almost a month now, and so far, it's been good. I just need some "refining" on my technique. Any help would be greatly appreciated.

Thanx,

Megan

Comment by Jillian Christiansen on November 16, 2011 at 3:57pm

I think it is harder to be a woman in the car business within the dealership framework.  Everything I do is devalued if it's in my favor but on the otherhand I'm learning that it is easier with the customers....

Comment by Michael Baker on November 3, 2011 at 1:34pm

I have seen and believe that it is easier for ladies in the auto retail biz. Of course contingent on position and trait alliance. If the hours in variable are commensurate to your lifestyle, go for it. If intimidated by men, it may require resilience, but do not tolerate harassment! 

Comment by Lisa Copeland on May 1, 2011 at 1:29pm

Hello everyone,

As a women General Manager and leader in auto industry we need to hellp the dealer community learn how to hire and retain women leaders. With out that and a true culture change in the dealerships nothing will change. You cant bring in a one day training and think that anything will change. Pink is not a strategy... Women will buy more cars only if and when they see women in leadership roles , sales women. Women bring heart and transparentcy to the dealership and that is what starts change. Believe it or not the men like it to! Fuel for thought ladies. Who are real car women?? The ones who work daily to effect change? Those are the only experts in my book!

Let me know if you would like to be a guest blogger on my site ...BuyingcarsHerway.com

 

Comment by MANNY LUNA on October 31, 2010 at 2:01pm
Please Belong To Tailor Your Techniques on http://www.dealerelite.net/group/tailoryourtechniques
Where We Bring The Old School New School Trainning Techniques And Tailor Them Everyday!
Lets Here It From Both and Fuse Them Together! ...
 

Members (138)

 
 
 

Blog Posts

A New Way to Market for Free

Posted by Paul Potratz on February 9, 2016 at 3:13pm 1 Comment

How You Can Go Live Today!

Are you a salesperson or a business owner who wants a new way to market for free? Then watch this week’s Think Tank Tuesday.

This new strategy includes:

  • The next tool to market…
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Vast® Closes $14 Million Investment from Capital One Growth Ventures

Posted by Crystal Hartwell on February 9, 2016 at 11:53am 0 Comments

Austin, TX - February 09, 2016 -Vast, the data-as-a-service platform for autos and real estate, today…

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What Do Consumers Want in Exchange for Their Loyalty?

Posted by Mike Gorun on February 9, 2016 at 9:49am 0 Comments

It’s getting more difficult to earn and keep loyal customers.…

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Have you ever thought about owning your own business?

Posted by Craig Lockerd on February 8, 2016 at 1:30pm 0 Comments

 

 

 

Do you think about the…

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How Is Buying Used Card More Beneficial

Posted by Simon Hopes on February 8, 2016 at 8:38am 0 Comments

Irrespective of whether you think of buying an old car or a new one, buying cars is always a very serious business. Not only is it expensive, you should be able to justify spending your hard earned money on it. Hence before making the final…

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WHY A PORTABLE AIR COMPRESSOR CAN BE A LIFESAVER

Posted by Linda Wilson on February 8, 2016 at 2:00am 0 Comments

A tire-puncture in the middle of the highway can be plain catastrophic.  Therefore, before buying a rig, the discerning motor home buyers should take note of the fact that it’s the owner’s lackadaisical attitude toward tire-checking that causes…

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