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How to Optimize Your Open Rates

Posted by Paul Potratz on July 1, 2016 at 3:17pm 0 Comments

Did you know subject lines framed as questions get fewer open rates and replies?

Most people assume you SHOULD ask questions in your subject line in order to…

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Don't Ask If, Ask Which

Posted by Mike Stoner on July 1, 2016 at 2:36pm 0 Comments

Way back during the Great Depression in the 1930's Walgreen Drugstores hired Elmer Wheeler to help them sell eggs.

You might ask yourself, "why the hell would Walgreen's be selling eggs?"

Well, they, like all drugstores back then…

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Shoppers Speak Out: 5 Things That Are More Important Than Price

Posted by Joseph Little on July 1, 2016 at 10:41am 0 Comments

When shopping for anything, especially big-ticket items like cars, shoppers compare prices. It’s natural to try and find the best deal and save as much money as possible, however, times have changed, and the best price is no longer the sole…

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Response Rate Solutions to Surveys - Reviews - Testimonials

Posted by Steve Santorsola on June 30, 2016 at 3:40pm 0 Comments

A universal challenge for business is the ongoing quest for quality feedback from our clients, customers and patients.  So often, almost in desperation, we adopt third party platforms that promise improved response…

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The ONLY Goals of Your Website

Posted by Steve Stauning on June 30, 2016 at 2:44pm 1 Comment

I hate to break it to you, but if you run a…

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Injecting the Power of Video into Your Content Marketing

Posted by sara callahan on June 30, 2016 at 10:12am 0 Comments

Video content has pretty much become the preferred medium for…

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