Traditional Advertising, is it truly over as many might say?

Started this discussion. Last reply by Bobby Compton Apr 3. 79 Replies 3 Promotions

Traditional Advertising, is it truly over as many might say?I've found that there are different environments, climates and demographics that call for traditional advertising! Although Social Media is on the move and in my opinion will be sooner than later, the #1 source to reach a customer, traditional advertising must not be counted out!In some towns the paper is still King, while in others a local T.V. station is King and believe it or not in some towns Radio is King.While the hot topic of today is online digital marketing and social media, my message is this; don't count out any source or avenue to reach a dealers customer base, and rather than assume what is best for a dealer in their climate, it's more important to learn of what their climate and demographics call for!Tip of the week on dE...Continue

Tags: BOBBY, COMPTON, LIVE, AUTOS, dealerELITE

Selling with Video online!

Started this discussion. Last reply by Ken Gibson Oct 13, 2010. 40 Replies 0 Promotions

ONLINE VIDEO- The most effective way of selling cars online! Online virtual video verses video demonstrations produced by a sales consultant? Video with animated voice over technology is a very power and accurate way of posting vehicles. On the other hand, the enthusiasm of a sales consultant providing a video walk around is truly creating emotion. Of the two methods provided, what are the pros and cons of each?Continue

How do you stop the BE BACK BUS?

Started this discussion. Last reply by Bobby Compton Jul 1, 2011. 22 Replies 0 Promotions

How do you stop the BE BACK BUS?I've always been amazed that when a customer says they will be back, how many Sales people and Managers agree right then and there and say good bye. There's a fine line between being pushy, and then again the same holds true for not going the extra mile to make them a deal right then and there.What are some methods to stop a customer from leaving and jumping on the Be Back Bus? Continue

Tags: BOBBY COMPTON, DEALERELITE, VIP AUTOS LIVE, VIPAUTOSLIVE

Where to ask for the sale - on the car lot or in the showroom?

Started this discussion. Last reply by Bobby Compton Feb 4, 2011. 20 Replies 0 Promotions

Many deals are missed simply because a sales consultant fears to ask for the sale, or simply doesn't know where or when!The old adage is 90% of the deal is made on the car lot, and 10% is at the write up. By the time a sales consultant makes it through the steps of the sale, at what point do they ask for the sale?When it's time to do the write up, this should ultimately be the easy part of the sale for both the customer and dealer!No Fear selling made simple!    Continue

How do you know if you have deal killers or deal makers?

Started this discussion. Last reply by Bobby Compton Mar 20, 2011. 8 Replies 0 Promotions

Deal Makers or Deal Killers?You have to ask your self, do you have deal makers or deal killers! Most dealerships have that - (deal maker), the one who is positive and always finds a way to put a deal together. In some cases the sales people will wait for the (deal maker) to show up for work, simply because they fear the other Manager on shift won't make the deal.On the other hand, the (deal killer) will make it difficult for a sale person to make deals. Finding everything wrong with the credit, to much negative equity, and never goes the extra mile!Some dealerships have both of these Managers leading their ship, the key is to identify the deal killer and turn them into deal makers. A key element to a winning team is to make doing business fun for profit. Tip of the week, identify deal makers and deal killers - both will have room for improvement!!!Continue

Tags: training, automotive, marketing, and, advertising

Dealers need to embrace for supply and demand profits!

Started this discussion. Last reply by Maurizio Sala Nov 19, 2011. 7 Replies 0 Promotions

Dealers need to embrace for supply and demand profits!Short term thinking or long term planning?With the unfortunate recent catastrophe in Japan, there is without question going to be a ripple effect of supply and demand. This is a time to evaluate the way you do business, and jump into value selling of supply and demand.Our industry is one of the last free enterprise opportunities in our country. The media is already hyping the lack of supply and demand, I highly suggest to jump on the negative news band wagon and build value with supply and demand. The fact of the matter is that there is going to be a supply and demand issue if you're not feeling it as of current.It's amazing the gross a sales team can hold when the state of mind is value selling, and much easier to do when supply and demand is a real issue. Prepare now because gross might be the only opportunity to rise above such a catastrophie. Gross is king anyway, always has been and always will be!~Continue

Tags: automotive, training, marketing, vipautoslive, vip

Bay Area Dealer Seeking "Internet Director"

Started this discussion. Last reply by Bobby Compton Mar 5. 2 Replies 1 Promotion

Bay Area Dealer seeking experienced Internet Director.Submit confidential resume to bobby@vipautoslive.comTop pay, all the benefit and so forth!Continue

Is script selling the best? What happens when a sales person runs out of their selling scripts, then what's left for them to do?

Started Feb 19, 2011 0 Replies 0 Promotions

There are many methods to training and scripting is one of them. When a sales person is trained to script sell and they run into an objection that they don't have a script for, at that time what's left for them to do?  Continue

Tags: dealerELITE, live, autos, vip, vipautoslive

Private Owned Dealer "Domestic store" Seeking High Energy GSM - Northern California

Started Jan 7, 2011 0 Replies 0 Promotions

This store sells approximately 100 units per month and is in the black! They are seeking a proven GSM with the right attitude and outstanding references... Feel free to send me a confidential resume...  Continue

Are dealers truly maximizing opportunities with Video, Organic Seo, and Social Media?

Started Jan 2, 2011 0 Replies 0 Promotions

 Are dealers truly maximizing opportunities with Video, Organic Seo, and Social Media? Are dealers really putting their best foot forward?  The question is what are the pros and cons of each of these methods of online video? Feature Benefit? Text to speech picture video?Flip Cam Video?Web Cam?Professional Production?Continue

Tags: bobby compton vipautoslive, vip autos live, vipautoslive, dealerelite