Britt Bischoff's Page
Profile Information
- Which best describes you?
- Vendor Partner
- What company do you work for (or own)?
- Mudd Advertising
- What is your current position within your organization?
- Manager of Search Engine Optimization
- What is your company website?
- http://mudd.com
- What is your LinkedIn page/URL?
- http://www.linkedin.com/in/brittbischoff
- How did you specifically hear about DealerELITE? If referred, who?
- Google search
- Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
- I thoroughly enjoy contributing to thoughtful conversations about digital marketing and the automotive industry. I promise to pose challenging discussions intended to help dealers and vendors evolve.
Britt Bischoff's Blog
Car Shopping Insights: Loyalty to Dealership
Posted on March 2, 2015 at 2:30pm 0 Comments 1 Like
A recent study on customer loyalty to dealership revealed interesting insights into the behavior of automotive shoppers.
Customer data, compiled from car buyers of varying ages, gender, geographic location, and media consumption, aimed to measure the impact of these factors on customer loyalty in the automotive industry. After studying dealership customer media surveys since 2006 and reviewing more than 73,300 media usage surveys, Mudd Advertising concluded that differences in age,…
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