Chris Miller
  • Danville, CA
  • United States
  • Recall Masters
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Chris Miller posted a blog post

Tennessee Gets a New Recall Law and Consumers Aren’t Happy!

January 1 saw the enactment of Tennessee House Bill 141, to the collective groan of consumers. In a nutshell, this new law prevents consumers from suing car dealers if they purchase a used vehicle with an open safety recall, as long as it was disclosed, and…See More
Thursday
Chris Miller posted a blog post

You Think Your Customers are Happy? Do This & Watch How Fast That Changes!

Manufacturers hold dealerships accountable for customer satisfaction and the overall experience in both sales and service through surveys. Dealerships that fall behind the acceptable OEM standards can easily suffer consequences that reduce revenue and marketing exposure. And OEMs are increasingly tightening down on these…See More
Feb 8
Chris Miller's blog post was featured

The Art of Turning Complaints into New Customers

The auto industry is hyper-competitive. Consumers have countless choices for buying and servicing their vehicles; from competing franchise dealerships to independent service centers. It is thus important to do the best to not only keep your customers happy, but also to continuously improve the customer experience to earn…See More
Jan 31
Chris Miller posted a blog post

The Art of Turning Complaints into New Customers

The auto industry is hyper-competitive. Consumers have countless choices for buying and servicing their vehicles; from competing franchise dealerships to independent service centers. It is thus important to do the best to not only keep your customers happy, but also to continuously improve the customer experience to earn…See More
Jan 31
Chris Miller's blog post was featured

Could Subscription Services & Autonomous Vehicles Solve the Recall Epidemic?

While the struggle to decrease unrepaired recall vehicles on the road continues, new business models and technologies are arriving which could dramatically reduce the problem. Foremost among them are the advancements in autonomous cars, the introduction of subscription services, and over-the-air capabilities. How will each of…See More
Jan 6
Chris Miller posted a blog post

Could Subscription Services & Autonomous Vehicles Solve the Recall Epidemic?

While the struggle to decrease unrepaired recall vehicles on the road continues, new business models and technologies are arriving which could dramatically reduce the problem. Foremost among them are the advancements in autonomous cars, the introduction of subscription services, and over-the-air capabilities. How will each of…See More
Jan 5
Chris Miller posted a blog post

Recalls: Perhaps California has the Solution?

It’s always frustrating to read articles about the challenges legislators, manufacturers and states have with low recall compliance rates. And, even worse than the challenges is the finger-pointing going on, the lack of cooperation and the unwillingness to invest in what is a major public safety issue. A recent article in…See More
Dec 29, 2017
Chris Miller posted a blog post

Taking Care of Business While Maximizing Revenue

As industry experts forecast slumping sales numbers, a recent article in Automotive News suggests that shops can pick up the slack by getting back to customer-pay work. I cringed when I first read…See More
Dec 21, 2017
Chris Miller posted a blog post

Recall Masters Helps Dealership Client Prevail in TCPA Recall Communications Lawsuit

Recall Masters’ Christopher Miller warns auto dealers they could be easy targets for aggressive plaintiffs’ lawyers; offers advice to keep them safe Aliso Viejo, CA, December 5, 2017— Recall Masters, Inc., the leading provider of automotive recall news, data, training, and…See More
Dec 6, 2017
Chris Miller posted a blog post

Making the Case for Texting Consumer Recall Notices

Technology has made a huge impact upon our modern society. In the past, standard postal mail and phone calls were sufficient means of communication. However, as people are increasingly inundated with junk mail and persistent telemarketer calls, their willingness to pay attention to these forms of communication has diminished.…See More
Nov 21, 2017
Chris Miller posted a blog post

To Improve Customer Experience, Employees Must Own It!

Today’s consumers are fickle and more demanding than ever. Why wouldn’t they be – they have countless service and product providers fighting over their limited spend in an environment that has never been shy to remind them that the customer is king.  To top it off, customer loyalty is more fragile than ever as consumer choices…See More
Oct 27, 2017
Chris Miller posted a blog post

Is Selling A Car More Important Than Preserving A Life?

The Future of Used Car Recalls  A recent Automotive News report states that one in four vehicles for sale by CarMax has a safety recall…See More
Oct 20, 2017
Chris Miller posted a blog post

One Small Way to Slay the Recall Dragon

With the influx of recalls, two of the biggest challenges for manufacturers and dealers are locating vehicle owners and implementing an effective communication strategy that compels those owners to bring their vehicle into the dealership for repair.   Consumers affected by a vehicle recall vary from those who see news…See More
Oct 4, 2017
Chris Miller posted a blog post

The UK’s Surprising Recall Compliance Solution

One of the largest hurdles to overcoming the vehicle recall crisis facing automakers, dealers and even consumers, is low recall completion rates. There are a multitude of reasons including a lack of parts, overwhelmed shops and, yes, even consumers who don’t want to be bothered with taking their vehicle into a…See More
Sep 15, 2017

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Recall Masters
What is your current position within your organization?
Co-Founder & CEO
What is your company website?
http://WWW.RECALLMASTERS.COM
How did you specifically hear about DealerELITE? If referred, who?
Sara Callahan
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Chris is a seasoned software designer and marketing professional. A longtime proponent of using technology to streamline marketing communications, Chris has over 15 years experience in advertising and software development. Chris has worked on campaigns and built automation platforms for some of the world’s largest brands including HSBC/Household Automotive, Washington Mutual, Residential Pacific Mortgage, ServiceMagic, Monumental Life Insurance, Mercedes Benz USA, BMW/Mini North America, Volvo North America, JP Morgan Chase, Wells Fargo, Moxy Solutions, and Costco Automotive Group.

Chris previously worked as VP of Marketing and Product Management at MyCustomerData where he helped evolve its Savings Card program. He developed its groundbreaking Card Center website lead conversion utility available to over 1,000 automotive dealerships nationwide. Chris helped MyCustomerData achieve its Inc. 500|5000 ranking and win a 2011 award from the Direct Marketing Association (DMA) as one of the Top 5 Marketing Programs of the year against one thousand competing campaigns nationwide.

Having programmed software since age 10, Chris expanded his skillet with a degree in international business and a minor in social psychology from California Polytechnic State University in San Luis Obispo. Chris graduated in three years and was on the Orfalea College of Business Dean’s List in 2004. He sat on the University’s Business Council and served as a member of the SLO Chamber of Commerce’s Technology Advisory Committee (TAC). Chris also helped develop the University’s student entrepreneurship program as head of Cal Poly’s Entrepreneurship Club. And came back as a first-year alumni to compete and win first place in the University’s business plan competition sponsored by Ray Scherr, founder of Guitar Center. Chris worked his way through high school and college as principal of Criterion Networks, an aimless custom software development shop that he built to manage over 30 clients including a major project for HSBC Automotive.

Outside of work, Chris actively supports two major humanitarian organizations fighting global poverty:
Unicef (www.unicef.org) to provide emergency aide and ongoing food, shelter, healthcare, and education services to children in struggling or disaster-torn countries
CARE (www.care.org) providing care and education to women as their empowerment continues to be the #1 single greatest factor leading to increased quality of life for an entire population.

Through AdSoft Direct, Chris and his team promote corporate responsibility and negative carbon footprint sustainability in partnership with American Forests’ as they plant over two trees for every one that is cut down or negated as a result of the carbon emissions created by the company’s existence.

Chris also serves as a Mentor on Staff for the Leukemia & Lymphoma Society‘s Team-In-Training (TNT) with it’s San Francisco Bay Area Triathlon Team. In 2013, Chris competed in twelve races and six major (What do we do for fun?) swim/bike/run events as part of teams that raised nearly $600,000 toward blood cancer research and patient care (Go TEAM!). This year, Chris is also an advocacy volunteer for the Alzheimer’s Association as he helps to gather grassroot support in numerous cities during their Walk to End Alzhemier‘s events.

Chris Miller's Blog

Tennessee Gets a New Recall Law and Consumers Aren’t Happy!

Posted on February 15, 2018 at 8:10am 0 Comments

January 1 saw the enactment of Tennessee House Bill 141, to the collective groan of consumers. In a nutshell, this new law prevents consumers from suing car dealers if they purchase a used vehicle with an open safety recall, as long as it was…

Continue

You Think Your Customers are Happy? Do This & Watch How Fast That Changes!

Posted on February 8, 2018 at 9:11am 0 Comments

Manufacturers hold dealerships accountable for customer satisfaction and the overall experience in…

Continue

The Art of Turning Complaints into New Customers

Posted on January 31, 2018 at 9:16am 1 Comment

The auto industry is hyper-competitive. Consumers have countless choices for buying and servic…

Continue

Could Subscription Services & Autonomous Vehicles Solve the Recall Epidemic?

Posted on January 5, 2018 at 9:27am 0 Comments

While the struggle to decrease unrepaired recall vehicles on the road…

Continue

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Posted by Michael Deville on February 19, 2018 at 12:10pm 0 Comments

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Posted by Scot Eisenfelder on February 19, 2018 at 9:36am 0 Comments

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Posted by Scot Eisenfelder on February 19, 2018 at 9:30am 0 Comments

When a person wants to buy a vehicle, a dealership is the first…

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Posted by Bill Wittenmyer on February 19, 2018 at 9:22am 0 Comments

Game-changing application is designed to keep dealerships central to the online car-buying process

Atlanta, GA – Feb 19, 2018 – ELEAD1ONE…

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