Too many times in today’s market Employee’s, Managers or GM’s buck the trend by insisting antiquated methods from an outdated market still apply. In the car business it is more important than ever to ride the trending market wave than to catch the next swell if you catch one at all. Change is inevitable. Whether you like it or not, it will happen. The unfortunate truth is you either re-invent yourself as a Manager, GM or Employee or that change will be you. I find myself…Continue
Imagine your store without salespeople. Well Kind of. This is the direction I feel like Car Dealerships are heading and honestly I believe it’s the best thing that could happen to an industry that has been decimated with negative press and the barbaric sales tactics that drove that press. In the information age it’s not necessary to go to those dealers anymore. Reviews tell you who they are. The internet provides you the information and pricing you need to make informed decisions without…Continue
1. Manage your stores Online Reputation. In todays market more than ever customers decide if they want to come to your store before you even know it. Get in front of your reviews not behind them. Ask for reviews.
2. Inventory display. Change up the layout of your lot moving new and used vehicles around. Make it clean and organized. Sales people need a routine. Twice a month make this part of their job to display your profit maker…Continue