JD Rucker
  • Male
  • Ladera Ranch, CA
  • United States
  • Dealer Authority
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JD Rucker's Discussions

Chat Challenge: Show Me Your Chat

Started this discussion. Last reply by Steve Richards Mar 19. 1 Reply

What makes for great chat…Continue

Tags: Chat

Biggest Takeaways from #NADA2014

Started this discussion. Last reply by Josh Knutson Feb 3. 1 Reply

The automotive industry was different in 2013. As a result the big convention of the year was different as well. There was more excitement, higher levels of innovation, and strong efforts put out by…Continue

Tags: NADA

 

JD Rucker's Page

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Dealer Authority
What is your current position within your organization?
Founder
What is your company website?
http://dealerauthority.com
What is your Facebook page/URL?
http://www.facebook.com/dealerauthority
How did you specifically hear about dealerELITE? If referred, who?
Email
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
At dE, I would like to offer my SEO and social media knowledge to the community.

Latest Activity

Gary Harpestad commented on JD Rucker's blog post A Tale of 6 Pictures: Social Media Mini Case Study (and contest!)
"The keys"
Sunday
JD Rucker's blog post was featured

A Tale of 6 Pictures: Social Media Mini Case Study (and contest!)

A good social media advertising campaign (or any marketing campaign at all, for that matter) should be guided by science. Testing, monitoring, adjusting, and testing again are the cornerstones of a good marketing strategy.Much of what we do in the car business comes with assumptions. We do things that we have known from past…See More
Apr 7
JD Rucker commented on JD Rucker's blog post Recycling Social Media Content is Getting Out of Hand
"Thank you for the reply, David. It's all a matter of timing. Have you ever clicked on a link to something interesting, something that was new to you, only to find out that it was old news? While the news was important and had a longer…"
Apr 7
JD Rucker posted a blog post

A Tale of 6 Pictures: Social Media Mini Case Study (and contest!)

A good social media advertising campaign (or any marketing campaign at all, for that matter) should be guided by science. Testing, monitoring, adjusting, and testing again are the cornerstones of a good marketing strategy.Much of what we do in the car business comes with assumptions. We do things that we have known from past…See More
Apr 6
DealerELITE commented on JD Rucker's blog post Dealertrack to Buy Dealer Authority in $1 Billion Deal
"Good one JD"
Apr 1
JD Rucker posted a blog post

Dealertrack to Buy Dealer Authority in $1 Billion Deal

Dealertrack Technologies, a leading provider of financial services software to auto dealers, has agreed to purchase digital-marketing newcomer Dealer Authority for about $1 billion.The deal will not be…See More
Apr 1
David T. Gould commented on JD Rucker's blog post Recycling Social Media Content is Getting Out of Hand
"JD, (10 Million Toyota vehicles sold... seems news worthy of recycling to me as a Toyota salesperson) Could "Recycled content" be "Original content" to an audience that has not been exposed it prior? For me personally, I find the…"
Mar 31
JD Rucker's blog post was featured

Recycling Social Media Content is Getting Out of Hand

I get it. I understand the need for more content to serve to an ever-growing flow of content consumers. The art of recycling content is important, particularly on sites like Twitter where a piece of content can and should be used multiple times in order to get the message out to everyone. It's a chronological feed, after…See More
Mar 31
JD Rucker posted a blog post

Recycling Social Media Content is Getting Out of Hand

I get it. I understand the need for more content to serve to an ever-growing flow of content consumers. The art of recycling content is important, particularly on sites like Twitter where a piece of content can and should be used multiple times in order to get the message out to everyone. It's a chronological feed, after…See More
Mar 30
JD Rucker posted a discussion

Nobody is Using Twitter Ads? Really?

When a friend at another vendor told me yesterday that they hadn't had any of their dealers sign up for Twitter advertising, my jaw dropped. Well, not literally, but I was rather surprised. You see, Facebook ads are extremely powerful and can be used to really bump up your traffic and sales, but Twitter ads…See More
Mar 29
JD Rucker's blog post was featured

Automotive Marketers versus Marketing Automotive People

There has been a question that has popped up over the years ever since the rise of the internet as a valid marketing venue for car dealers. Should dealerships and vendors teach automotive industry people about marketing or should they teach marketing professionals about the car business?I've seen both concepts work and…See More
Mar 24
Philip Zelinger commented on JD Rucker's blog post Automotive Marketers versus Marketing Automotive People
"As a "car guy" my answer has always been that you have to have walked a mile - or more - in an auto dealer's shoes to be able to advise them how to improve their business. While that still holds true in terms of internal operations…"
Mar 23
JD Rucker posted a blog post

Automotive Marketers versus Marketing Automotive People

There has been a question that has popped up over the years ever since the rise of the internet as a valid marketing venue for car dealers. Should dealerships and vendors teach automotive industry people about marketing or should they teach marketing professionals about the car business?I've seen both concepts work and…See More
Mar 22
Steve Richards replied to JD Rucker's discussion Chat Challenge: Show Me Your Chat
"It's the "chatter", not the chat that makes the difference."
Mar 19
JD Rucker posted a discussion

Chat Challenge: Show Me Your Chat

What makes for great chat software or managed services in the automotive industry? I want to know. At Dealer Authority, we don't offer chat, but it's becoming more of a concern as we work with dealers across the country on their general digital marketing needs. I'm not…See More
Mar 13
JD Rucker commented on JD Rucker's blog post Website Chat Should Shoot for Quality First, Quantity Second
"Time to look at them and pick one. The more I dig into this mess the more I realize that there's good and bad about all of the chat providers. Anyone who has a recommendation or who can demo me on their products, please ping me directly or…"
Mar 13

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JD Rucker's Blog

A Tale of 6 Pictures: Social Media Mini Case Study (and contest!)

Posted on April 6, 2014 at 3:10am 1 Comment

A good social media advertising campaign (or any marketing campaign at all, for that matter) should be guided by science. Testing, monitoring, adjusting, and testing again are the cornerstones of a good marketing strategy.

Much of what we do in the car business comes with assumptions. We do things that…

Continue

Dealertrack to Buy Dealer Authority in $1 Billion Deal

Posted on April 1, 2014 at 3:30am 1 Comment

Dealertrack Technologies, a leading provider of financial services software to auto dealers, has agreed to purchase digital-marketing newcomer Dealer Authority for about $1…

Continue

Recycling Social Media Content is Getting Out of Hand

Posted on March 30, 2014 at 5:46pm 2 Comments

I get it. I understand the need for more content to serve to an ever-growing flow of content consumers. The art of recycling content is important, particularly on sites like Twitter where a piece of content can and should be used multiple times in order to get the message out to everyone. It's a…

Continue

Automotive Marketers versus Marketing Automotive People

Posted on March 22, 2014 at 11:32pm 1 Comment

There has been a question that has popped up over the years ever since the rise of the internet as a valid marketing venue for car dealers. Should dealerships and vendors teach automotive industry people about marketing or should they teach marketing professionals about the car business?

I've…

Continue

Comment Wall (3 comments)

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Join DealerELITE.net

At 7:40pm on November 20, 2013, Jason Mickelson said…

Congrats on your featured post Good and Bad Examples of Social Media Image Marketing!  This is a must read for non-marketing people who have been tasked with social media for their dealership or business.

At 5:58pm on January 3, 2013, Keele Fishel said…

Good to see you!

At 1:50pm on March 23, 2012, Patrick D. Ucci said…

We are already connected here.....:)

 
 
 

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