JD Rucker
  • Male
  • Ladera Ranch, CA
  • United States
  • Dealer Authority
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JD Rucker's Discussions

Gift Cards as a Dealership Visit Incentive

Started this discussion. Last reply by Mark Dubis May 20. 11 Replies

After completing a lengthy study of the chat providers in the automotive industry, I thought that I would take on a smaller but equally debatable topic - gift cards as incentives to come to the…Continue

Tags: showroom magnet, hook logic, intice, leads

Last Call for Chat Provider Recommendations

Started Apr 21 0 Replies

I've gone through five chat providers so far. Three of them were fine and I won't mention them. The other two were both pretty darn outstanding, strangely for different reasons. It's going to be hard…Continue

Tags: chat

Chat Challenge: Show Me Your Chat

Started this discussion. Last reply by Steve Richards Mar 19. 1 Reply

What makes for great chat…Continue

Tags: Chat

 

JD Rucker's Page

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Dealer Authority
What is your current position within your organization?
Founder
What is your company website?
http://dealerauthority.com
What is your Facebook page/URL?
http://www.facebook.com/dealerauthority
How did you specifically hear about dealerELITE? If referred, who?
Email
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
At dE, I would like to offer my SEO and social media knowledge to the community.

Latest Activity

JD Rucker posted a blog post

7 Lessons From My First Year Building an Automotive Startup

Most articles like these start off with phrases like, "looking back, it's hard to believe..." or "there have been ups and downs, but we never lost sight of..." - I'm not going to start this article that way. Instead, I'll say this: "It's been pretty easy, so easy in fact that I'm actually a little worried that I did something…See More
4 hours ago
JD Rucker's blog post was featured

Social Media Should Drive Shoppers to Dealer's Website. Period.

There are several benefits to having a strong social media presence. It's great for branding. It gives you a two-way communication avenue with customers. The public relations component can be very powerful.All of these are secondary. Don't get me wrong; I'm definitely not suggesting that there's no value in…See More
yesterday
Philip Zelinger commented on JD Rucker's blog post Social Media Should Drive Shoppers to Dealer's Website. Period.
"Hi JD, I agree that monetizing Social Media is indeed a challenge and using it to drive "friends" to your website is a proven method to convert engagements to sales or service appointments. However, next generation apps allow customers to…"
Friday
JD Rucker posted a blog post

Social Media Should Drive Shoppers to Dealer's Website. Period.

There are several benefits to having a strong social media presence. It's great for branding. It gives you a two-way communication avenue with customers. The public relations component can be very powerful.All of these are secondary. Don't get me wrong; I'm definitely not suggesting that there's no value in…See More
Nov 16
MANNY LUNA commented on JD Rucker's blog post Three Paid Methods to Drive Traffic to Your Inventory
"Thanks Amy, No need too, I have all the data I need to know that a 77% bounce rate and 36 seconds time on site (VDP) is not a winning ticket for any of my dealer clients.  Thanks and Good Luck! "
Oct 23
Amy Hughes commented on JD Rucker's blog post Three Paid Methods to Drive Traffic to Your Inventory
"Steven, I am far from an expert on organic search results, if that is what you are asking. However, there are numerous threads here where you can garner plenty of advice on the proper SEO strategies, and the String blog is full of great…"
Oct 22
MANNY LUNA commented on JD Rucker's blog post Three Paid Methods to Drive Traffic to Your Inventory
"Amy, Are you saying a dealer website can't get the same or better results with your website platform? I have nothing against the product, but our dealers wouldn't need to spend 4.00 a view to get better results. Can you provide any bounce…"
Oct 22
steven chessin commented on JD Rucker's blog post Three Paid Methods to Drive Traffic to Your Inventory
"Thanks Amy - I have had good results getting direct contact from Youtube / Google if the effort is made to do the best possible organic tagging. Can you comment about that "grassroots" approach - especially for small…"
Oct 22
Amy Hughes commented on JD Rucker's blog post Three Paid Methods to Drive Traffic to Your Inventory
"JD, Lotlinx is looking strong as a referring traffic source in our platform. As you point out, tracking those referrals through analytics, the conversions that result from them and geoplotting the user sessions around your store will help dealers…"
Oct 22
JD Rucker posted a blog post

Your Message Must Match the Marketing Venue

Let's call it what it is. This is a post about active digital marketing versus passive digital marketing. It's one that covers two of the types of marketing disciplines that are near and dear to my heart, but more importantly it lays the groundwork for an understanding of the various marketing styles and how we should…See More
Oct 15
JD Rucker's blog post was featured

Links May Die Someday for SEO, but Not Quite Yet

Inbound links still matter. Despite what you may here from SEO gurus around our industry, the power of high-quality, relevant, and natural inbound links to a dealer's website is still apparent. Google's Matt Cutts acknowledged that in the long run, this may not be the case.That day, however, is not today.Google is reportedly…See More
Sep 30
JD Rucker posted a blog post

Links May Die Someday for SEO, but Not Quite Yet

Inbound links still matter. Despite what you may here from SEO gurus around our industry, the power of high-quality, relevant, and natural inbound links to a dealer's website is still apparent. Google's Matt Cutts acknowledged that in the long run, this may not be the case.That day, however, is not today.Google is reportedly…See More
Sep 30
JD Rucker posted a blog post

You Know Your Marketing, but do You Really KNOW Your Market?

I'm a big fan of putting the power of targeting in the hands of the dealer. We're not one of those who believe that we know best about our clients' market, demographics, and customers and we try to put our expertise in social and search to play with their understanding of the area and their business to guide us to…See More
Sep 28
JD Rucker posted a blog post

You Can't Optimize Two Dealers in the Same City with the Same Make

I can already hear the vendors scrambling to put together their rebuttals. I'm not going to dwell on the issue, but it's an important one to note.For most dealers, it's okay to be in the mix. As long as you're on the first page on Google for the major keywords, you're doing just fine. Aggressive dealers, those who truly want to…See More
Sep 26
Brian Bennington commented on JD Rucker's video
Thumbnail

How Dealers Can Use Social Media at the Dealership

"So you agree, JD, that a picture is worth a thousand words?  (I think I recently wrote that somewhere else?)  Not only do they work on social media, they make a powerful impact in the one-on-one sales presentation.  I learned that…"
Sep 24
JD Rucker's video was featured

How Dealers Can Use Social Media at the Dealership

Automotive digital marketing changes, but sometimes it takes time for "old" techniques to sink in. Here, Dealer Authority's JD Rucker was delivering the keyn...
Sep 24

JD Rucker's Videos

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JD Rucker's Blog

Your Message Must Match the Marketing Venue

Posted on October 15, 2014 at 2:41am 0 Comments

Let's call it what it is. This is a post about active digital marketing versus passive digital marketing. It's one that covers two of the types of marketing disciplines that are near and dear to my heart, but more importantly it lays the groundwork for an understanding of the various marketing styles…

Continue

Links May Die Someday for SEO, but Not Quite Yet

Posted on September 30, 2014 at 2:38am 0 Comments

Inbound links still matter. Despite what you may here from SEO gurus around our industry, the power of high-quality, relevant, and natural inbound links to a dealer's website is still apparent. Google's Matt Cutts acknowledged that in the long run, this may not be the case.

That…

Continue

Comment Wall (3 comments)

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Join DealerELITE.net

At 7:40pm on November 20, 2013, Jason Mickelson said…

Congrats on your featured post Good and Bad Examples of Social Media Image Marketing!  This is a must read for non-marketing people who have been tasked with social media for their dealership or business.

At 5:58pm on January 3, 2013, Keele Fishel said…

Good to see you!

At 1:50pm on March 23, 2012, Patrick D. Ucci said…

We are already connected here.....:)

 
 
 

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