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JD Rucker
  • Male
  • Ladera Ranch, CA
  • United States
  • Dealer Authority
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JD Rucker's Discussions

Yet another question about TrueCar sentiment

Started this discussion. Last reply by David Blassingame Jul 6, 2015. 2 Replies

This has been covered a million times I'm sure. I hate asking for further input but I've never really concerned myself with them until now. After reading an interview with the CEO, I'm starting to…Continue

Tags: TrueCar

Salesperson Branded Presence: Who's the Best?

Started this discussion. Last reply by Tyson Madliger Jul 3, 2015. 7 Replies

We've been watching this growing over the last few years and now it seems to be hitting a tipping point. We're even starting to get inquiries and frankly we don't know where to send them. Who's the…Continue

Is Interest in Automotive SEO Resurging (or was it never gone in the first place)?

Started this discussion. Last reply by steven chessin Mar 11, 2015. 4 Replies

Over the last few months, we've…Continue

Tags: SEO

Gift Cards as a Dealership Visit Incentive

Started this discussion. Last reply by Mark Dubis May 20, 2014. 11 Replies

After completing a lengthy study of the chat providers in the automotive industry, I thought that I would take on a smaller but equally debatable topic - gift cards as incentives to come to the…Continue

Tags: showroom magnet, hook logic, intice, leads

 

JD Rucker's Page

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Dealer Authority
What is your current position within your organization?
Founder
What is your company website?
http://dealerauthority.com
What is your Facebook page/URL?
http://www.facebook.com/dealerauthority
How did you specifically hear about dealerELITE? If referred, who?
Email
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
At dE, I would like to offer my SEO and social media knowledge to the community.

Latest Activity

Brian Bennington liked JD Rucker's blog post The Most Valuable Lesson I Ever Learned Selling Cars
Aug 19, 2015
Brian Bennington commented on JD Rucker's blog post The Most Valuable Lesson I Ever Learned Selling Cars
"Hi J.D.,  And, here I thought the lesson would be "Never give a sucker an even break."  Now calm down.  I was only kidding!  As you and I are both members of the "Use to sell cars and loved doing it" club, I…"
Aug 18, 2015
James Stanley liked JD Rucker's blog post The Most Valuable Lesson I Ever Learned Selling Cars
Aug 18, 2015
James Stanley commented on JD Rucker's blog post The Most Valuable Lesson I Ever Learned Selling Cars
"Great read need to encourage mangers to read and remember how qualifying is not in the sales process."
Aug 18, 2015
James Stanley commented on JD Rucker's blog post The Most Valuable Lesson I Ever Learned Selling Cars
"Great post, thank you"
Aug 18, 2015
David Ruggles commented on JD Rucker's blog post The Most Valuable Lesson I Ever Learned Selling Cars
"Great post and a reminder to NOT qualify.  Let your process allow the buyer to drop in the slot they belong in.  Short cut methods cost sales and gross profit."
Aug 17, 2015
David Ruggles liked JD Rucker's blog post The Most Valuable Lesson I Ever Learned Selling Cars
Aug 17, 2015
DealerELITE liked JD Rucker's blog post The Most Valuable Lesson I Ever Learned Selling Cars
Aug 17, 2015
JD Rucker's blog post was featured

The Most Valuable Lesson I Ever Learned Selling Cars

A friend (who happens to also be a client) called me today hoping to pick my brain about his presentation at a conference. He's an experienced General Manager who has seen it all. Sometimes, seeing it all means it's difficult to pick out the gems that you've come across in your career.In talking about customer…See More
Aug 17, 2015
Tyson Madliger liked JD Rucker's blog post The Most Valuable Lesson I Ever Learned Selling Cars
Aug 15, 2015
t.jasonrigby liked JD Rucker's blog post 3 Keys to Knowing if Your Dealership's SEO is Really Doing the Job
Aug 14, 2015
JD Rucker posted a blog post

The Most Valuable Lesson I Ever Learned Selling Cars

A friend (who happens to also be a client) called me today hoping to pick my brain about his presentation at a conference. He's an experienced General Manager who has seen it all. Sometimes, seeing it all means it's difficult to pick out the gems that you've come across in your career.In talking about customer…See More
Aug 14, 2015
DealerELITE commented on JD Rucker's blog post 3 Things Dealers Should Ask Every Potential Vendor (and the surprising answers to seek)
"Thank you for sharing"
Aug 7, 2015
DealerELITE liked JD Rucker's blog post 3 Things Dealers Should Ask Every Potential Vendor (and the surprising answers to seek)
Aug 7, 2015
JD Rucker's blog post was featured

3 Things Dealers Should Ask Every Potential Vendor (and the surprising answers to seek)

There are currently hundreds of major digital marketing companies in the automotive industry calling, emailing, and sending smoke signals to influencers and decision-makers at dealerships across the country. I say "hundreds" because I don't want to count them up, but it could actually be thousands. The point is that there…See More
Aug 7, 2015
JD Rucker posted a blog post

3 Things Dealers Should Ask Every Potential Vendor (and the surprising answers to seek)

There are currently hundreds of major digital marketing companies in the automotive industry calling, emailing, and sending smoke signals to influencers and decision-makers at dealerships across the country. I say "hundreds" because I don't want to count them up, but it could actually be thousands. The point is that there…See More
Aug 7, 2015

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JD Rucker's Blog

The Most Valuable Lesson I Ever Learned Selling Cars

Posted on August 14, 2015 at 8:34pm 4 Comments

A friend (who happens to also be a client) called me today hoping to pick my brain about his presentation at a conference. He's an experienced General Manager who has seen it all. Sometimes, seeing it all means it's difficult to pick out the gems that you've come across in your…

Continue

3 Things Dealers Should Ask Every Potential Vendor (and the surprising answers to seek)

Posted on August 7, 2015 at 9:07am 1 Comment

There are currently hundreds of major digital marketing companies in the automotive industry calling, emailing, and sending smoke signals to influencers and decision-makers at dealerships across the country. I say "hundreds" because I don't want to count them up, but it could actually be thousands. The…

Continue

The Growing Plague of Google Analytics Spam and How to Filter It

Posted on July 26, 2015 at 11:05pm 0 Comments

If you're one who checks Google Analytics often to see how your traffic is doing, you've problem seen a lot of sites popping up in analytics over the last year or so that don't make sense. It would seem like these you're getting traffic from strange sites, particularly those selling SEO or other marketing…

Continue

Straight to Inventory versus Landing Pages for PPC

Posted on July 7, 2015 at 4:41am 0 Comments

There have been several studies in the automotive industry that have conclusively answered this question with hard data and compelling reasons why it is the way it is. Unfortunately, these "conclusive" studies often point in opposite directions and always seem to be conducted by companies that lean in…

Continue

Comment Wall (3 comments)

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At 7:40pm on November 20, 2013, Jason Mickelson said…

Congrats on your featured post Good and Bad Examples of Social Media Image Marketing!  This is a must read for non-marketing people who have been tasked with social media for their dealership or business.

At 5:58pm on January 3, 2013, Keele Fishel said…

Good to see you!

At 1:50pm on March 23, 2012, Patrick D. Ucci said…

We are already connected here.....:)

 
 
 

Blog Posts

How to Tell Your Brand Story

Posted by Paul Potratz on May 24, 2016 at 11:34am 0 Comments

For this week's Think Tank Tuesday, I interviewed Ray Bleser: owner of Northeastern Fine Jewelry.

Ray introduces a different way that he portrays his brand to instill trust in…

Continue

The Automotive Marketing Home Run

Posted by David Metter on May 24, 2016 at 10:30am 0 Comments

The four bases that…

Continue

5 Tips on Successful Email Marketing for Car Dealerships

Posted by Larisa Bedgood on May 24, 2016 at 7:45am 0 Comments

5 Tips on Successful Email Marketing for Car Dealerships

Email marketing continues to be one of the most effective…

Continue

Six Factors to Consider When Buying Tractor Parts

Posted by Daina Martin on May 24, 2016 at 7:06am 0 Comments

A tractor plays a crucial role in agricultural settings and construction sites. Once your tractor breaks down, it gets difficult to carry out the regular business tasks without using a tractor. Mechanical failures often causes tractor breakdowns…

Continue

It's Time to Part with the Participation Trophies

Posted by Dave Anderson on May 23, 2016 at 3:21pm 0 Comments

Entitlement is defined as believing you are owed special rewards, privileges or treatment. In essence entitlement says, “You owe me because I show up and belong, not because I step up and perform.” Frankly, entitlement is the language of…

Continue

Some Key Benefits you should know about with a Plant Hire Service

Posted by Simon Hopes on May 23, 2016 at 8:23am 0 Comments

A plant hire service is, for most construction businesses, the best way to ensure certain needs are met. More and more businesses understand it’s not practical to buy equipment when you’re able to rent or hire it – and there are some very good…

Continue

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