The automotive industry was different in 2013. As a result the big convention of the year was different as well. There was more excitement, higher levels of innovation, and strong efforts put out by…Continue
A good social media advertising campaign (or any marketing campaign at all, for that matter) should be guided by science. Testing, monitoring, adjusting, and testing again are the cornerstones of a good marketing strategy.
Much of what we do in the car business comes with assumptions. We do things that…Continue
I get it. I understand the need for more content to serve to an ever-growing flow of content consumers. The art of recycling content is important, particularly on sites like Twitter where a piece of content can and should be used multiple times in order to get the message out to everyone. It's a…Continue
There has been a question that has popped up over the years ever since the rise of the internet as a valid marketing venue for car dealers. Should dealerships and vendors teach automotive industry people about marketing or should they teach marketing professionals about the car business?