JD Rucker
  • Male
  • Ladera Ranch, CA
  • United States
  • Dealer Authority
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JD Rucker's Discussions

Gift Cards as a Dealership Visit Incentive

Started this discussion. Last reply by Mark Dubis May 20. 11 Replies

After completing a lengthy study of the chat providers in the automotive industry, I thought that I would take on a smaller but equally debatable topic - gift cards as incentives to come to the…Continue

Tags: showroom magnet, hook logic, intice, leads

Last Call for Chat Provider Recommendations

Started Apr 21 0 Replies

I've gone through five chat providers so far. Three of them were fine and I won't mention them. The other two were both pretty darn outstanding, strangely for different reasons. It's going to be hard…Continue

Tags: chat

Chat Challenge: Show Me Your Chat

Started this discussion. Last reply by Steve Richards Mar 19. 1 Reply

What makes for great chat…Continue

Tags: Chat

 

JD Rucker's Page

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Dealer Authority
What is your current position within your organization?
Founder
What is your company website?
http://dealerauthority.com
What is your Facebook page/URL?
http://www.facebook.com/dealerauthority
How did you specifically hear about dealerELITE? If referred, who?
Email
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
At dE, I would like to offer my SEO and social media knowledge to the community.

Latest Activity

MANNY LUNA commented on JD Rucker's blog post Three Paid Methods to Drive Traffic to Your Inventory
"Thanks Amy, No need too, I have all the data I need to know that a 77% bounce rate and 36 seconds time on site (VDP) is not a winning ticket for any of my dealer clients.  Thanks and Good Luck! "
Oct 23
Amy Hughes commented on JD Rucker's blog post Three Paid Methods to Drive Traffic to Your Inventory
"Steven, I am far from an expert on organic search results, if that is what you are asking. However, there are numerous threads here where you can garner plenty of advice on the proper SEO strategies, and the String blog is full of great…"
Oct 22
MANNY LUNA commented on JD Rucker's blog post Three Paid Methods to Drive Traffic to Your Inventory
"Amy, Are you saying a dealer website can't get the same or better results with your website platform? I have nothing against the product, but our dealers wouldn't need to spend 4.00 a view to get better results. Can you provide any bounce…"
Oct 22
steven chessin commented on JD Rucker's blog post Three Paid Methods to Drive Traffic to Your Inventory
"Thanks Amy - I have had good results getting direct contact from Youtube / Google if the effort is made to do the best possible organic tagging. Can you comment about that "grassroots" approach - especially for small…"
Oct 22
Amy Hughes commented on JD Rucker's blog post Three Paid Methods to Drive Traffic to Your Inventory
"JD, Lotlinx is looking strong as a referring traffic source in our platform. As you point out, tracking those referrals through analytics, the conversions that result from them and geoplotting the user sessions around your store will help dealers…"
Oct 22
JD Rucker posted a blog post

Your Message Must Match the Marketing Venue

Let's call it what it is. This is a post about active digital marketing versus passive digital marketing. It's one that covers two of the types of marketing disciplines that are near and dear to my heart, but more importantly it lays the groundwork for an understanding of the various marketing styles and how we should…See More
Oct 15
JD Rucker's blog post was featured

Links May Die Someday for SEO, but Not Quite Yet

Inbound links still matter. Despite what you may here from SEO gurus around our industry, the power of high-quality, relevant, and natural inbound links to a dealer's website is still apparent. Google's Matt Cutts acknowledged that in the long run, this may not be the case.That day, however, is not today.Google is reportedly…See More
Sep 30
JD Rucker posted a blog post

Links May Die Someday for SEO, but Not Quite Yet

Inbound links still matter. Despite what you may here from SEO gurus around our industry, the power of high-quality, relevant, and natural inbound links to a dealer's website is still apparent. Google's Matt Cutts acknowledged that in the long run, this may not be the case.That day, however, is not today.Google is reportedly…See More
Sep 30
JD Rucker posted a blog post

You Know Your Marketing, but do You Really KNOW Your Market?

I'm a big fan of putting the power of targeting in the hands of the dealer. We're not one of those who believe that we know best about our clients' market, demographics, and customers and we try to put our expertise in social and search to play with their understanding of the area and their business to guide us to…See More
Sep 28
JD Rucker posted a blog post

You Can't Optimize Two Dealers in the Same City with the Same Make

I can already hear the vendors scrambling to put together their rebuttals. I'm not going to dwell on the issue, but it's an important one to note.For most dealers, it's okay to be in the mix. As long as you're on the first page on Google for the major keywords, you're doing just fine. Aggressive dealers, those who truly want to…See More
Sep 26
Brian Bennington commented on JD Rucker's video
Thumbnail

How Dealers Can Use Social Media at the Dealership

"So you agree, JD, that a picture is worth a thousand words?  (I think I recently wrote that somewhere else?)  Not only do they work on social media, they make a powerful impact in the one-on-one sales presentation.  I learned that…"
Sep 24
JD Rucker's video was featured

How Dealers Can Use Social Media at the Dealership

Automotive digital marketing changes, but sometimes it takes time for "old" techniques to sink in. Here, Dealer Authority's JD Rucker was delivering the keyn...
Sep 24
JD Rucker's blog post was featured

Three Paid Methods to Drive Traffic to Your Inventory

We've been very careful with how we approach inventory marketing on dealer websites. On one hand, we know that a dealer's inventory is the primary lead and sales driver for dealers. On the other hand, the concept of driving everyone directly to inventory is a flawed one. Sometimes, it's better to put people on an appropriate…See More
Sep 23
Dan Ferguson commented on JD Rucker's blog post Three Paid Methods to Drive Traffic to Your Inventory
"Great post, JD....YouTube pre-roll that only targets in market shoppers is also a great channel. You can actually target the customers preferred vehicle of interest based on searches the user has performed and sites/vehicles the user has looked at…"
Sep 23
steven chessin commented on JD Rucker's blog post Three Paid Methods to Drive Traffic to Your Inventory
"Mr Rucker - Could you add some thoughts regarding Youtube ? That is where I devote my attention. There isn't anywhere else that I can begin with stronger content and stronger partners with paid-advertising options available. "
Sep 22
JD Rucker posted a video

How Dealers Can Use Social Media at the Dealership

Automotive digital marketing changes, but sometimes it takes time for "old" techniques to sink in. Here, Dealer Authority's JD Rucker was delivering the keyn...
Sep 19

JD Rucker's Videos

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JD Rucker's Blog

Your Message Must Match the Marketing Venue

Posted on October 15, 2014 at 2:41am 0 Comments

Let's call it what it is. This is a post about active digital marketing versus passive digital marketing. It's one that covers two of the types of marketing disciplines that are near and dear to my heart, but more importantly it lays the groundwork for an understanding of the various marketing styles…

Continue

Links May Die Someday for SEO, but Not Quite Yet

Posted on September 30, 2014 at 2:38am 0 Comments

Inbound links still matter. Despite what you may here from SEO gurus around our industry, the power of high-quality, relevant, and natural inbound links to a dealer's website is still apparent. Google's Matt Cutts acknowledged that in the long run, this may not be the case.

That…

Continue

You Know Your Marketing, but do You Really KNOW Your Market?

Posted on September 28, 2014 at 6:27pm 0 Comments

I'm a big fan of putting the power of targeting in the hands of the dealer. We're not one of those who believe that we know best about our clients' market, demographics, and customers and we try to put our expertise in social and search to play with their understanding of the area and their business to…

Continue

You Can't Optimize Two Dealers in the Same City with the Same Make

Posted on September 26, 2014 at 9:47pm 0 Comments

I can already hear the vendors scrambling to put together their rebuttals. I'm not going to dwell on the issue, but it's an important one to note.

For most dealers, it's okay to be in the mix. As long as you're on the first page on Google for the major keywords, you're doing just fine. Aggressive…

Continue

Comment Wall (3 comments)

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At 7:40pm on November 20, 2013, Jason Mickelson said…

Congrats on your featured post Good and Bad Examples of Social Media Image Marketing!  This is a must read for non-marketing people who have been tasked with social media for their dealership or business.

At 5:58pm on January 3, 2013, Keele Fishel said…

Good to see you!

At 1:50pm on March 23, 2012, Patrick D. Ucci said…

We are already connected here.....:)

 
 
 

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