Loading

JD Rucker
  • Male
  • Ladera Ranch, CA
  • United States
  • Dealer Authority
Share

JD Rucker's Friends

  • Ashley Meyers
  • Roger Williams
  • Bernard London
  • Jason Turner
  • Heidi Gearhart
  • Braden Cox
  • Pierce Williams
  • DJ  Snyder
  • Pat McKemy
  • Jason Barnes
  • Troy Feltis
  • Karen Bradley
  • Tim Northburg
  • Meaghan Walker
  • Michael Johnson

JD Rucker's Discussions

Is Interest in Automotive SEO Resurging (or was it never gone in the first place)?

Started this discussion. Last reply by steven chessin Mar 11. 4 Replies

Over the last few months, we've…Continue

Tags: SEO

Gift Cards as a Dealership Visit Incentive

Started this discussion. Last reply by Mark Dubis May 20, 2014. 11 Replies

After completing a lengthy study of the chat providers in the automotive industry, I thought that I would take on a smaller but equally debatable topic - gift cards as incentives to come to the…Continue

Tags: showroom magnet, hook logic, intice, leads

Last Call for Chat Provider Recommendations

Started Apr 21, 2014 0 Replies

I've gone through five chat providers so far. Three of them were fine and I won't mention them. The other two were both pretty darn outstanding, strangely for different reasons. It's going to be hard…Continue

Tags: chat

 

JD Rucker's Page

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Dealer Authority
What is your current position within your organization?
Founder
What is your company website?
http://dealerauthority.com
What is your Facebook page/URL?
http://www.facebook.com/dealerauthority
How did you specifically hear about dealerELITE? If referred, who?
Email
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
At dE, I would like to offer my SEO and social media knowledge to the community.

Latest Activity

JD Rucker was featured
May 16
JD Rucker's blog post was featured

The Cliche of Dealer SEO and Analogies to Support it

Pulse rates are different depending on what artery you check and what method you use. Checking someone's carotid artery by hand can yield a slightly different result than taking it with a machine through the brachial artery. The same thing happens in the car business, which is why I like to talk to different people…See More
May 16
JD Rucker posted a blog post

The Cliche of Dealer SEO and Analogies to Support it

Pulse rates are different depending on what artery you check and what method you use. Checking someone's carotid artery by hand can yield a slightly different result than taking it with a machine through the brachial artery. The same thing happens in the car business, which is why I like to talk to different people…See More
May 16
JD Rucker posted a blog post

3 Keys to Knowing if Your Dealership's SEO is Really Doing the Job

This is one of those blog posts that my team will probably hate. I can already hear them. "Stop giving away our secrets!" As I've posted before, there really should be no such thing as secret sauce in automotive digital marketing, so I'm going to share our recipe.There are three key ingredients to a proper automotive…See More
May 11
JD Rucker posted a blog post

Why Search and Social are so Closely Tied Together (and why they're not)

When you have two people who have combined for over two decades of working with automotive website providers, you would think that they the company they would build together would be another website provider. It wasn't. There's a reason for this.Search and social are the marketing venues we chose to pursue for one big…See More
Apr 29
JD Rucker posted a blog post

On the Art (and science) of Social Media Posting Frequency

Common advice in the automotive industry: "There are very strict rules that dealers should follow when posting to social media, especially as it pertains to timing."Pop quiz: Who says things like this?Companies who post on schedulesGurus who want to demonstrate the need for their expertiseAnyone who wants to automate their…See More
Mar 16
JD Rucker and Roger Williams are now friends
Mar 16
steven chessin replied to JD Rucker's discussion Is Interest in Automotive SEO Resurging (or was it never gone in the first place)?
"James- If I had nothing to do for a week but create unique relevant page content -- stuffed with keywords - I could do that. But it isn't in the job description. So how does that get paid for ? I am being serious. I have a concept -- that is a…"
Mar 11
James Klaus replied to JD Rucker's discussion Is Interest in Automotive SEO Resurging (or was it never gone in the first place)?
"Exactly Steve!  "
Mar 11
steven chessin replied to JD Rucker's discussion Is Interest in Automotive SEO Resurging (or was it never gone in the first place)?
"James - This is called "Who is watching the watchers" and goes back thousands of years.I did  the same thing -  hiring a dedicated SEO expert. He told me dealers fail to provide enough unique content. "
Mar 11
James Klaus replied to JD Rucker's discussion Is Interest in Automotive SEO Resurging (or was it never gone in the first place)?
"JD, great post.  Myself and many of my peers did purchase "premium SEO" from a website vendor at one time or another, only to later figure out that it was an SEO package that was lacking or behind the times (it seems to be just an…"
Mar 10
JD Rucker's discussion was featured

Is Interest in Automotive SEO Resurging (or was it never gone in the first place)?

Over the last few months, we've seen an increased interest in search engine optimization for car dealers. While it was never a "dead" market, the rise of OEM-level website providers offering premium SEO services brought inquiries down from the middle of 2013 until around the end of 2014. Now, dealers are back and asking for…See More
Mar 10
JD Rucker posted a discussion

Is Interest in Automotive SEO Resurging (or was it never gone in the first place)?

Over the last few months, we've seen an increased interest in search engine optimization for car dealers. While it was never a "dead" market, the rise of OEM-level website providers offering premium SEO services brought inquiries down from the middle of 2013 until around the end of 2014. Now, dealers are back and asking for…See More
Mar 10
JD Rucker was featured
Feb 23
JD Rucker's blog post was featured

Make Mobile Traffic a Top Priority for Your Website

It took a mini-debate with a potential client to bring me to a conclusion: numbers do lie. Conventional wisdom says otherwise, but in the digital age there is a huge gap between seeing the numbers and understanding them in a meaningful way.I should go ahead and add an addendum to the premise before I begin. Numbers…See More
Feb 23
JD Rucker posted a blog post

Make Mobile Traffic a Top Priority for Your Website

It took a mini-debate with a potential client to bring me to a conclusion: numbers do lie. Conventional wisdom says otherwise, but in the digital age there is a huge gap between seeing the numbers and understanding them in a meaningful way.I should go ahead and add an addendum to the premise before I begin. Numbers…See More
Feb 22

JD Rucker's Videos

  • Add Videos
  • View All

JD Rucker's Blog

The Cliche of Dealer SEO and Analogies to Support it

Posted on May 16, 2015 at 2:44pm 0 Comments

Pulse rates are different depending on what artery you check and what method you use. Checking someone's carotid artery by hand can yield a slightly different result than taking it with a machine through the brachial artery. The same thing happens in the car business, which is why I like to talk to…

Continue

3 Keys to Knowing if Your Dealership's SEO is Really Doing the Job

Posted on May 11, 2015 at 4:58pm 0 Comments

This is one of those blog posts that my team will probably hate. I can already hear them. "Stop giving away our secrets!" As I've posted before, there really should be no such thing as secret sauce in automotive digital marketing, so I'm going to share our recipe.

There are three key…

Continue

Why Search and Social are so Closely Tied Together (and why they're not)

Posted on April 29, 2015 at 7:17pm 0 Comments

When you have two people who have combined for over two decades of working with automotive website providers, you would think that they the company they would build together would be another website provider. It wasn't. There's a reason for this.

Search and social are the marketing venues we…

Continue

On the Art (and science) of Social Media Posting Frequency

Posted on March 16, 2015 at 6:01pm 0 Comments

Common advice in the automotive industry: "There are very strict rules that dealers should follow when posting to social media, especially as it pertains to timing."

Pop quiz: Who says things like this?

  • Companies who post on schedules
  • Gurus who want to demonstrate the need…
Continue

Comment Wall (3 comments)

You need to be a member of DealerELITE.net to add comments!

Join DealerELITE.net

At 7:40pm on November 20, 2013, Jason Mickelson said…

Congrats on your featured post Good and Bad Examples of Social Media Image Marketing!  This is a must read for non-marketing people who have been tasked with social media for their dealership or business.

At 5:58pm on January 3, 2013, Keele Fishel said…

Good to see you!

At 1:50pm on March 23, 2012, Patrick D. Ucci said…

We are already connected here.....:)

 
 
 

Blog Posts

Take the How-To Challenge

Posted by Paul Potratz on May 22, 2015 at 4:24pm 0 Comments

There are over a million instructional videos online, and 70% of them contain "How To..." in the title. This week, Samantha explains why its so important to have instructional "How-To" videos on your website.

Also take the "How-To"…

Continue

Good Failure and Bad Failure, Part II

Posted by Robin Cunnigham on May 21, 2015 at 7:28pm 0 Comments

failure and success

I recently wrote a blog for NCM, Up to Speed, titled: There is Good Failure and Bad Failure. That idea had been floating around in my…

Continue

Why Technicians and Service Advisors Need Marriage Counseling

Posted by Richard Holland on May 21, 2015 at 8:45am 0 Comments

Life in the retail automotive industry is taxing. Managers and…

Continue

The best celebrity weddings of 2014

Posted by Diyana on May 21, 2015 at 5:03am 0 Comments

Who doesn't get excited about organising their big day? Whether you spend years planning the event, or arrange everything in just a matter of weeks, every wedding is as unique as the bride and…

Continue

weekly newsletters

dE Sponsor

© 2015   Created by DealerELITE.

Badges  |  Report an Issue  |  Terms of Service