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JD Rucker
  • Male
  • Ladera Ranch, CA
  • United States
  • Dealer Authority
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JD Rucker's Friends

  • Bob Collins
  • Ashley Meyers
  • Roger Williams
  • Bernard London
  • Jason Turner
  • Heidi Gearhart
  • Braden Cox
  • Pierce Williams
  • DJ  Snyder
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  • Jason Barnes
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  • Karen Bradley
  • Tim Northburg
  • Meaghan Walker

JD Rucker's Discussions

Yet another question about TrueCar sentiment

Started this discussion. Last reply by David Blassingame Jul 6. 2 Replies

This has been covered a million times I'm sure. I hate asking for further input but I've never really concerned myself with them until now. After reading an interview with the CEO, I'm starting to…Continue

Tags: TrueCar

Salesperson Branded Presence: Who's the Best?

Started this discussion. Last reply by Tyson Madliger Jul 3. 7 Replies

We've been watching this growing over the last few years and now it seems to be hitting a tipping point. We're even starting to get inquiries and frankly we don't know where to send them. Who's the…Continue

Is Interest in Automotive SEO Resurging (or was it never gone in the first place)?

Started this discussion. Last reply by steven chessin Mar 11. 4 Replies

Over the last few months, we've…Continue

Tags: SEO

Gift Cards as a Dealership Visit Incentive

Started this discussion. Last reply by Mark Dubis May 20, 2014. 11 Replies

After completing a lengthy study of the chat providers in the automotive industry, I thought that I would take on a smaller but equally debatable topic - gift cards as incentives to come to the…Continue

Tags: showroom magnet, hook logic, intice, leads

 

JD Rucker's Page

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Dealer Authority
What is your current position within your organization?
Founder
What is your company website?
http://dealerauthority.com
What is your Facebook page/URL?
http://www.facebook.com/dealerauthority
How did you specifically hear about dealerELITE? If referred, who?
Email
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
At dE, I would like to offer my SEO and social media knowledge to the community.

Latest Activity

Jeff Glackin liked JD Rucker's blog post The Growing Plague of Google Analytics Spam and How to Filter It
Monday
JD Rucker posted a blog post

The Growing Plague of Google Analytics Spam and How to Filter It

If you're one who checks Google Analytics often to see how your traffic is doing, you've problem seen a lot of sites popping up in analytics over the last year or so that don't make sense. It would seem like these you're getting traffic from strange sites, particularly those selling SEO or other marketing services.It's spam. That's…See More
Monday
Jeff Glackin liked JD Rucker's discussion Gift Cards as a Dealership Visit Incentive
Jul 20
Tom Gorham liked JD Rucker's discussion Gift Cards as a Dealership Visit Incentive
Jul 20
JD Rucker's blog post was featured

Straight to Inventory versus Landing Pages for PPC

There have been several studies in the automotive industry that have conclusively answered this question with hard data and compelling reasons why it is the way it is. Unfortunately, these "conclusive" studies often point in opposite directions and always seem to be conducted by companies that lean in one direction or the…See More
Jul 11
Tyson Madliger liked JD Rucker's discussion Salesperson Branded Presence: Who's the Best?
Jul 8
Tyson Madliger liked JD Rucker's blog post Straight to Inventory versus Landing Pages for PPC
Jul 8
DealerELITE liked JD Rucker's blog post Straight to Inventory versus Landing Pages for PPC
Jul 7
JD Rucker posted a blog post

Straight to Inventory versus Landing Pages for PPC

There have been several studies in the automotive industry that have conclusively answered this question with hard data and compelling reasons why it is the way it is. Unfortunately, these "conclusive" studies often point in opposite directions and always seem to be conducted by companies that lean in one direction or the…See More
Jul 7
David Blassingame replied to JD Rucker's discussion Yet another question about TrueCar sentiment
"I tried using their leads for a few months some time back.  I quit because of the poor results.  I'm an independent so my opinion may be different than a franchised dealer, but after reading the interview you…"
Jul 6
Tyson Madliger liked JD Rucker's blog post In the Middle, it's the Messaging that Makes Digital Success
Jul 6
JD Rucker posted a blog post

In the Middle, it's the Messaging that Makes Digital Success

In the world of digital advertising, there are three primary components: targeting, messaging, and landing pages. So much emphasis is put on targeting such as PPC keywords or display ad placement. After that, the focus is often placed on the landing page, particularly with the debate over whether to point visitors towards a…See More
Jul 5
JD Rucker and Bob Collins are now friends
Jul 5
DealerELITE liked JD Rucker's discussion Yet another question about TrueCar sentiment
Jul 4
JD Rucker's discussion was featured

Yet another question about TrueCar sentiment

This has been covered a million times I'm sure. I hate asking for further input but I've never really concerned myself with them until now. After reading an interview with the CEO, I'm starting to have concerns. Is this common? What do dealers think about TrueCar? Friend? Foe? Please post your thoughts. I think it's time for me to chime in on the discussion but I want to get some feedback from the industry first. Thank you in advance for your comments.See More
Jul 4
Tyson Madliger liked JD Rucker's blog post Content is Important, but there's More to SEO than Building Pages
Jul 3

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JD Rucker's Blog

The Growing Plague of Google Analytics Spam and How to Filter It

Posted on July 26, 2015 at 11:05pm 0 Comments

If you're one who checks Google Analytics often to see how your traffic is doing, you've problem seen a lot of sites popping up in analytics over the last year or so that don't make sense. It would seem like these you're getting traffic from strange sites, particularly those selling SEO or other marketing…

Continue

Straight to Inventory versus Landing Pages for PPC

Posted on July 7, 2015 at 4:41am 0 Comments

There have been several studies in the automotive industry that have conclusively answered this question with hard data and compelling reasons why it is the way it is. Unfortunately, these "conclusive" studies often point in opposite directions and always seem to be conducted by companies that lean in…

Continue

In the Middle, it's the Messaging that Makes Digital Success

Posted on July 5, 2015 at 10:07am 0 Comments

In the world of digital advertising, there are three primary components: targeting, messaging, and landing pages. So much emphasis is put on targeting such as PPC keywords or display ad placement. After that, the focus is often placed on the landing page, particularly with the debate over whether to point…

Continue

Content is Important, but there's More to SEO than Building Pages

Posted on June 23, 2015 at 5:00am 0 Comments

I've been pretty torn over the last few months. On one hand, I'm so pleased to see that dealers (and even some vendors) are really starting to embrace building content pages on their website. On the other hand, I'm concerned that many companies are starting to promote building these pages as their…

Continue

Comment Wall (3 comments)

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At 7:40pm on November 20, 2013, Jason Mickelson said…

Congrats on your featured post Good and Bad Examples of Social Media Image Marketing!  This is a must read for non-marketing people who have been tasked with social media for their dealership or business.

At 5:58pm on January 3, 2013, Keele Fishel said…

Good to see you!

At 1:50pm on March 23, 2012, Patrick D. Ucci said…

We are already connected here.....:)

 
 
 

Blog Posts

Is Your Dealership In Conflict?

Posted by Alan Ram on July 30, 2015 at 4:49pm 0 Comments

Here’s the problem at many dealerships: In our…

Continue

Joey Little and Jennifer Briggs Talking Lead Generation Strategy on Location at Feldman Automotive

Posted by Joseph Little on July 30, 2015 at 11:53am 0 Comments

@SocialLittleMan with @NextLevelBriggs Talking Lead Generation Strategty on location at Feldman Automotive…

Continue

ACCESS TO YOUR DMS

Posted by James A. Ziegler on July 30, 2015 at 9:24am 1 Comment

ACCESS TO YOUR DMS

It’s No Huge Secret that I Dislike Vendors Having Access to a Dealership’s DMS Computers. The majority of Companies Rooting Around in the Dealers DMS are Stealing Your Customer Data, Transaction Data, and even Financial…

Continue

How to Create Better Content in Less Time

Posted by Mark Frost on July 29, 2015 at 4:37pm 0 Comments

One of the problems most individuals and…

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