JD Rucker
  • Male
  • Ladera Ranch, CA
  • United States
  • Dealer Authority
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JD Rucker's Discussions

Gift Cards as a Dealership Visit Incentive

Started this discussion. Last reply by Mark Dubis May 20, 2014. 11 Replies

After completing a lengthy study of the chat providers in the automotive industry, I thought that I would take on a smaller but equally debatable topic - gift cards as incentives to come to the…Continue

Tags: showroom magnet, hook logic, intice, leads

Last Call for Chat Provider Recommendations

Started Apr 21, 2014 0 Replies

I've gone through five chat providers so far. Three of them were fine and I won't mention them. The other two were both pretty darn outstanding, strangely for different reasons. It's going to be hard…Continue

Tags: chat

Chat Challenge: Show Me Your Chat

Started this discussion. Last reply by Steve Richards Mar 19, 2014. 1 Reply

What makes for great chat…Continue

Tags: Chat

 

JD Rucker's Page

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Dealer Authority
What is your current position within your organization?
Founder
What is your company website?
http://dealerauthority.com
What is your Facebook page/URL?
http://www.facebook.com/dealerauthority
How did you specifically hear about dealerELITE? If referred, who?
Email
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
At dE, I would like to offer my SEO and social media knowledge to the community.

Latest Activity

JD Rucker was featured
Feb 23
JD Rucker's blog post was featured

Make Mobile Traffic a Top Priority for Your Website

It took a mini-debate with a potential client to bring me to a conclusion: numbers do lie. Conventional wisdom says otherwise, but in the digital age there is a huge gap between seeing the numbers and understanding them in a meaningful way.I should go ahead and add an addendum to the premise before I begin. Numbers…See More
Feb 23
JD Rucker posted a blog post

Make Mobile Traffic a Top Priority for Your Website

It took a mini-debate with a potential client to bring me to a conclusion: numbers do lie. Conventional wisdom says otherwise, but in the digital age there is a huge gap between seeing the numbers and understanding them in a meaningful way.I should go ahead and add an addendum to the premise before I begin. Numbers…See More
Feb 22
JD Rucker's blog post was featured

If You Build It, They Won't Come (unless you support it)

In the movie Field of Dreams, a ghostly voice tells Kevin Costner's Ray Kinsella character, "If you build it, he will come."The first question you'll want answered is, "What is it?" In the movie, the 'it' was a baseball field, but it was actually so much more…See More
Feb 11
JD Rucker posted a blog post

If You Build It, They Won't Come (unless you support it)

In the movie Field of Dreams, a ghostly voice tells Kevin Costner's Ray Kinsella character, "If you build it, he will come."The first question you'll want answered is, "What is it?" In the movie, the 'it' was a baseball field, but it was actually so much more…See More
Feb 10
Sharon Hill commented on JD Rucker's blog post Did Google Just Bump Mobile-Friendliness Up in its Ranking Algorithm?
"Yep, it sure did. And this also means that Facebook and Twitter advertising becomes all that much more important, as the bulk of their usage is mobile. "
Feb 6
JD Rucker's blog post was featured

Did Google Just Bump Mobile-Friendliness Up in its Ranking Algorithm?

Word on the street in the SEO world is that Google just had a big algorithm update that is finally starting to match what they've been saying for a while: mobile-friendliness is important for search rankings.The move was first noted by Bronco's…See More
Feb 5
JD Rucker commented on JD Rucker's blog post Did Google Just Bump Mobile-Friendliness Up in its Ranking Algorithm?
"Sorry DealerFire - I always forget to include you guys in the responsive discussion!"
Feb 4
JD Rucker posted a blog post

Did Google Just Bump Mobile-Friendliness Up in its Ranking Algorithm?

Word on the street in the SEO world is that Google just had a big algorithm update that is finally starting to match what they've been saying for a while: mobile-friendliness is important for search rankings.The move was first noted by Bronco's…See More
Feb 4
JD Rucker's blog post was featured

It’s All Going Mobile. We Get It. Now What?

Compared to a couple of years ago, the number of dealers who have some sort of mobile strategy is exponentially higher. As an industry, we're starting to really understand just how important mobile is, but there needs to be more action and less discussion, in my humble opinion.Here's an article I wrote on…See More
Jan 27
Big Tom LaPointe commented on JD Rucker's blog post Why 'Irrelevant' Content on a Dealer's Website is Relevant
"the other option is be one of 5,000 dealers reposting the same press release about the next-gen Dart... WELL PUT!"
Jan 25
steven chessin commented on JD Rucker's blog post Why 'Irrelevant' Content on a Dealer's Website is Relevant
"Every month I get a couple dozen newsletters featuring generic "irrelevant but relevant content" about weekend get-a-ways that morph into making sure the car is ready for excursions to the bed-and-baths of wine country --- "click here…"
Jan 24
JD Rucker's blog post was featured

Why 'Irrelevant' Content on a Dealer's Website is Relevant

Once you get over the beauty of the 1970 Dodge Charger in the picture, you might ask yourself, "What does a 45-year-old muscle car have to do with automotive content?"We've been asked the same type of question multiple times pertaining to content we publish on dealer websites. Sometimes, it's dealers asking. Other times,…See More
Jan 24
JD Rucker posted a blog post

Why 'Irrelevant' Content on a Dealer's Website is Relevant

Once you get over the beauty of the 1970 Dodge Charger in the picture, you might ask yourself, "What does a 45-year-old muscle car have to do with automotive content?"We've been asked the same type of question multiple times pertaining to content we publish on dealer websites. Sometimes, it's dealers asking. Other times,…See More
Jan 23
JD Rucker's blog post was featured

It’s All Going Mobile. We Get It. Now What?

Compared to a couple of years ago, the number of dealers who have some sort of mobile strategy is exponentially higher. As an industry, we're starting to really understand just how important mobile is, but there needs to be more action and less discussion, in my humble opinion.Here's an article I wrote on…See More
Jan 15
steven chessin commented on JD Rucker's blog post It’s All Going Mobile. We Get It. Now What?
""Post unique videos and articles about specific vehicles. I'm not talking about stitched videos. I'm referring to sending a salesperson or someone else out to that new model that just came off the truck and giving it a good, short…"
Jan 7

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JD Rucker's Blog

Make Mobile Traffic a Top Priority for Your Website

Posted on February 22, 2015 at 10:46pm 0 Comments

It took a mini-debate with a potential client to bring me to a conclusion: numbers do lie. Conventional wisdom says otherwise, but in the digital age there is a huge gap between seeing the numbers and understanding them in a meaningful way.

I should go ahead and add an addendum to the…

Continue

If You Build It, They Won't Come (unless you support it)

Posted on February 10, 2015 at 11:07am 0 Comments

In the movie Field of Dreams, a ghostly voice tells Kevin Costner's Ray Kinsella character, "If you build it, he will come."

The first question you'll want answered is, "What is it?" In the movie, the 'it' was a…

Continue

Did Google Just Bump Mobile-Friendliness Up in its Ranking Algorithm?

Posted on February 4, 2015 at 10:30pm 2 Comments

Word on the street in the SEO world is that Google just had a big algorithm update that is finally starting to match what they've been saying for a while: mobile-friendliness is important for search rankings.

The move was first noted by …

Continue

Why 'Irrelevant' Content on a Dealer's Website is Relevant

Posted on January 23, 2015 at 6:58pm 2 Comments

Once you get over the beauty of the 1970 Dodge Charger in the picture, you might ask yourself, "What does a 45-year-old muscle car have to do with automotive content?"

We've been asked the same type of question multiple times pertaining to content we publish on dealer websites. Sometimes, it's…

Continue

Comment Wall (3 comments)

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Join DealerELITE.net

At 7:40pm on November 20, 2013, Jason Mickelson said…

Congrats on your featured post Good and Bad Examples of Social Media Image Marketing!  This is a must read for non-marketing people who have been tasked with social media for their dealership or business.

At 5:58pm on January 3, 2013, Keele Fishel said…

Good to see you!

At 1:50pm on March 23, 2012, Patrick D. Ucci said…

We are already connected here.....:)

 
 
 

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