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Jason Mickelson
  • Ames, IA
  • United States
  • Auto iLead, Inc.
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Jason Mickelson's Discussions

Lone Survivor

Started Dec 5, 2013 0 Replies

Has anyone read…Continue

Tags: Auto iLead, Survivor, Motivation, Lone

Recall Awareness

Started Feb 15, 2013 0 Replies

This week I was blown away when Sam's Club called warning me to avoid consuming the spinach we recently purchased because of E. coli concerns.  WHAT?  That's right; I received a call from a big box…Continue

Purposeful Phone Contact

Started this discussion. Last reply by Jason Mickelson Feb 15, 2013. 4 Replies

Reading advice on how to close more internet email inquiries is entertaining but is it educational enough?  …Continue

Tags: autoilead, Auto iLead, Tips, Purposeful Phone Contact

Please end "Invite a Friend Fridays"

Started Jan 6, 2012 0 Replies

Delve into 2012!  Let's define productivity, and find ways to improve! The only way to improve any aspect of your day is to dig in and examine the little details surrounding the big picture.  I hope…Continue

Tags: Consulting, Training, Invite a Friend Fridays, Auto iLead, AutoiLead

 

Jason Mickelson's Page

Latest Activity

Jason Mickelson liked Dave Anderson's blog post Coach Meyer's Three Rules of Leadership
Sep 29, 2016
Jason Mickelson liked Gina Reuscher's blog post Close Encounters of the Third Kind: Millennials
Aug 13, 2016
steven chessin left a comment for Jason Mickelson
"What is iLead ? "
Jul 11, 2014
steven chessin and Jason Mickelson are now friends
Jul 11, 2014
Jason Mickelson commented on David Lewis's blog post Stop the Trial Closes
"Steven Chessin - Have you read SPIN SELLING by Neil Rackham?  Fantastic book for anyone who wants to learn about the four primary types of questions sales professionals use to work through large ticket item sales."
Jul 9, 2014
Jason Mickelson commented on David Lewis's blog post Stop the Trial Closes
"Like all deep and profound topics, summing up right and wrong in a one page essay is impossible.  I agree, end obvious attempts to make the customer say the unmentionable.  Ex. Asking any question that tries to pry the words, yes I want to…"
Jul 9, 2014
Bobbie Herron commented on Jason Mickelson's blog post Lead Bid Attempts to Switch Up 3rd Party Leads
"Has anyone used them recently that woudl be willign to provide feedback?"
Mar 5, 2014
Jason Mickelson commented on Richard Holland's blog post When the Customer Isn’t Right
"Great story! I just wish he had proofread his public response."
Jan 16, 2014
Jason Mickelson's blog post was featured

Google Helps Salespeople Today

When you log into www.gmail.com today, you will be greeted with a new feature that has been long overdue. For years you have been hitting the link, show images.  Today, Google has opted you in to their new feature which allows images to be displayed in each email from any sender without approving…See More
Dec 17, 2013
Jason Mickelson posted a blog post

Google Helps Salespeople Today

When you log into www.gmail.com today, you will be greeted with a new feature that has been long overdue. For years you have been hitting the link, show images.  Today, Google has opted you in to their new feature which allows images to be displayed in each email from any sender without approving…See More
Dec 14, 2013
Jason Mickelson replied to Armando Yanez's discussion Craigslist will charge auto dealers $5 per listing starting December 3, 2013
"Our tool for automotive dealers is reasonable.  $250 plus the number of postings per month that you determine.  50 postings at $5 is another $250.  Typically, these are posted with using your lowest to highest priced inventory until…"
Dec 9, 2013
Jason Mickelson's blog post was featured

Email Strategy - Planting Seeds

The importance of ensuring a customer has all the information and resources they need when making a big decision is crucial to turning a stand-offish prospect into a smiling cornstomer (We are in Iowa, of course we use corn references. Keep reading to learn the meaning of cornstomer). Patience, tact and logic seeds are key. Occasionally, OK, OFTEN we hear from our prospects about sad news that is keeping them from moving forward with a purchase. As many Americans fall on harder than average…See More
Dec 5, 2013
Jason Mickelson posted a discussion

Lone Survivor

Has anyone read Lone Survivor: The Eyewitness Account of Operation Redwing and the Lost Heroes of SEAL Team 10?  What a fantastic book.  When I read this book four or five years ago, I realized how easy my life really is.  In the auto industry it is easy to grab on to negativity, but…See More
Dec 5, 2013
Jason Mickelson posted a blog post

Email Strategy - Planting Seeds

The importance of ensuring a customer has all the information and resources they need when making a big decision is crucial to turning a stand-offish prospect into a smiling cornstomer (We are in Iowa, of course we use corn references. Keep reading to learn the meaning of cornstomer). Patience, tact and logic seeds are key. Occasionally, OK, OFTEN we hear from our prospects about sad news that is keeping them from moving forward with a purchase. As many Americans fall on harder than average…See More
Dec 4, 2013
Jason Mickelson commented on David Villa's blog post Thankfulness is a Principle
"What an important reminder that we should be thankful for each part of our lives. I hope you had a great Thanksgiving!"
Dec 4, 2013
Jason Mickelson commented on Stan Sher's blog post Automotive Phone Training – Traditional vs. Progressive
"In the office I use the word relate.  The phone is deeper than just asking questions.  No one likes twenty questions, but everyone enjoys a great conversation.  Stagger your questions.  We call them segues.  The prospect…"
Dec 3, 2013

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Auto iLead, Inc.
What is your current position within your organization?
President
What is your company website?
http://www.autoilead.com
What is your Facebook page/URL?
http://www.facebook.com/jason.mickelson
What is your LinkedIn page/URL?
http://www.linkedin.com/pub/jason-mickelson/9/a81/822
How did you specifically hear about DealerELITE? If referred, who?
email link
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Auto iLead handles email lead management services. We research and study human behavior to determine the best way to lead customers to dealerships. We are excited to give back and share what we have learned either as a dealer partner or through our blogs.

Jason Mickelson's Blog

Google Helps Salespeople Today

Posted on December 14, 2013 at 11:30am 0 Comments

When you log into www.gmail.com today, you will be greeted with a new feature that has been long overdue. For years you have been hitting the link, show images.  Today, Google has opted you in to their new feature which allows images to be displayed in each email from any sender…

Continue

Email Strategy - Planting Seeds

Posted on December 4, 2013 at 9:07pm 0 Comments

The importance of ensuring a customer has all the information and resources they need when making a big decision is crucial to turning a stand-offish prospect into a smiling cornstomer (We are in Iowa, of course we use corn references. Keep reading to learn the meaning of cornstomer). Patience, tact and logic seeds are key. 

Occasionally, OK, OFTEN we hear from our prospects about sad news that is keeping them from moving forward…

Continue

E4AR - Hyperlink with a question

Posted on November 29, 2013 at 5:48pm 0 Comments



Exceed The Expectations -portion of original blog on our website.



What is our next step when you send an email requesting action from a prospect and it goes without a response? Prospects who are early in the process often require additional…

Continue

Produce Email Experts

Posted on November 27, 2013 at 8:44pm 5 Comments

At Auto iLead, the most important task we perform each day is helping people. To help people we must first understand them, their needs, and how to truly HELP. Our commitment to help drives us to enhance the relationship a customer has with a dealership prior to arranging their appointment to inspect or test drive a vehicle. Keep in mind that our leads originate as an email to our dealer clients. Email is often our only means of communication which means we have to be the best! In…

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Comment Wall (4 comments)

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At 2:40pm on July 11, 2014, steven chessin said…

What is iLead ? 

At 11:15am on April 3, 2013, Stan Sher said…

I really enjoy reading your comments.  Keep up the great work.

At 12:06pm on February 19, 2013, Stu Zalud said…

Jason:

Thanks for your inquiry about how it was done on the sales floor in the past. Back in the 70's 80's and early 90's the dealership and sales person had much greater control as well as greater margins. If a consumer trusted a dealership or was a previous owner, he really had little leverage of looking at the market to see what else was there other than classified news paper ads. Then he had to invest the time and effort to vist the competing dealership. Often to be disappointed because the description was not accurate. This still happens today by the way.

 

With significant more margin, over allowances on trades were common. A customer who was shopping had troubl understands th difference in his appraisal from one dealership woh used ACV and discounted his new car and a second who use dsome of that new car margin to inflate the ACV. Usually the inflated ACV got the deal. We operated i na metro market with same brand competitors on each side with-in seven miles. The good news was our location was in the middle, so shoppers going both ways usually stopped.

 

A good sales associate asking the right question s knew after a few minutes how to structure the deal to maximize his commission and still make a deal. The advent of the Internet and OEM margin compression becasue of other back-end monies like EBE and sales objectives changed the world of new car retailing and added competition with added brands made for less loyal customers.

 

Even with all the changes, it is still a great business and dealers will make it work. With fewer location  after 08 and 09 the through put in most dealerships is rising and if the SAAR number continues to track at or about 15 million, most dealeships will have very good years.

At 11:45am on December 12, 2011, Kathryn Carlson said…

Thank you for your thoughtful comments on our video on using credit reports in the hiring process.  We have a number of other resources on HR availalbe at www.kpaonline.com.

PollDaddy

 
 
 

Blog Posts

What to Look for From Your Car Transportation

Posted by Simon Hopes on May 25, 2017 at 6:10am 0 Comments

Racing is a sport enjoyed by millions around the world but actually getting your race car to the track is not easily done without some help from travel solutions. The logistics of moving a multi-million-pound vehicle through a crowded city and to…

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Expect to Lose

Posted by Rob Gehring on May 24, 2017 at 11:46am 0 Comments

One of the things I have learned about life is there will be…

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PERQ Adds Kelley Blue Book to Data Providers; Increases Trade-in Leads by 3x

Posted by Crystal Hartwell on May 24, 2017 at 11:42am 0 Comments

 

 

Addition of Kelley Blue Book’s trusted valuation data to FATWIN Web Engagement platform further increases engagement on trade-in tool…

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