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Mark Dubis's Discussions

6 Abraham Lincoln Quotes to inspire communicators

Started Feb 13 0 Replies

Good article and time to remember one of our most trusted Presidents.    “Reputation is…Continue

Tags: Lincoln, reputation, trust, honesty

Have you ever been bullied on your job?

Started this discussion. Last reply by Kathryn Carlson May 6, 2011. 2 Replies

If you thought bullying stopped when you left the school yard, think again.  Here are some interesting results from a study by CareerBuilder about bullying in the workplace.  Going out on a limb…Continue

Tags: managers, rude, co-workers, sales, pushy

Jennifer Aniston's YouTube Viral Video

Started this discussion. Last reply by Joseph Little Mar 9, 2011. 1 Reply

As we all know, you can't create a viral video.  You can create a great video that because of its content could go viral.  Knowing about all the popular items that are contained in viral videos gave…Continue

Tags: videos, clever, creating

New Industry Publication- The Automotive Life

Started this discussion. Last reply by Bill Goodfriend Feb 9, 2011. 2 Replies

I know that Dealer Elite participants are ahead of the curve, and want to share with you that a new publication has launched this month,  The Automotive Life. In addition to the regular automotive…Continue

Tags: undercover, car, salesman, information, automotive

 

Mark Dubis's Page

Latest Activity

Mark Dubis posted a discussion

6 Abraham Lincoln Quotes to inspire communicators

Good article and time to remember one of our most trusted Presidents.    “Reputation is like fine china: Once broken it's very hard to repair.” Abe Lincoln click image to read the articleSee More
Feb 13
Mark Dubis posted a blog post

If They Don't Trust You Will They Still Buy From You?

It's really simple. If vehicle shoppers don't trust your dealership or your brand will they consider test driving a car or buying a vehicle from you? If you don't take active steps to build that trust you WILL lose sales.  Stop playing games with your reputation and embrace transparency to build your sales volume and respect from your customers.Introductory pricing is still available through the end of the…See More
Jan 22
Mark Dubis posted a blog post

Start Using Truth in Your Marketing Program

Nowhere in history have auto dealers had more options, channels and media to promote their business to the public.  And while these choices are great they can also be confusing, frustrating, and at times expensive.Technology has brought us the Internet, mobile smart phones, portable tablet pc’s and ultra-fast wi-fi networks.  Most of us couldn’t live without these items, but over the past 5 years a disturbing trend…See More
Nov 22, 2012
Mark Dubis posted a blog post
Oct 25, 2012
Stan Sher commented on Mark Dubis's blog post If A Dealership Turned OFF Facebook, Twitter and Google+ What would Happen?
"I am enjoying the comments and this post.  I can;t really come up with an answer except I do not think that we would see a decline in sales.  We will just see a decline in marketing efforts and possibilities of acquiring more sales."
Oct 2, 2012
Paul Barrett commented on Mark Dubis's blog post If A Dealership Turned OFF Facebook, Twitter and Google+ What would Happen?
"I somewhat agree with Timothy M.  The only reason I posted in here was to offer some insight to dealers who may not be utilizing this outlet properly.  I have no interest in spending my time on things that are not effective.  Also for…"
Oct 1, 2012
Timothy Martell commented on Mark Dubis's blog post If A Dealership Turned OFF Facebook, Twitter and Google+ What would Happen?
"I have to say, I am actually shocked that this post got so much feedback. I have to say though, that anyone here who commented as a dealer really wasted their time. What is the point of this post anyway? What value has been gained from it. Who will…"
Oct 1, 2012
Mark Dubis posted a photo
Sep 30, 2012
Rob Hagen commented on Mark Dubis's blog post If A Dealership Turned OFF Facebook, Twitter and Google+ What would Happen?
"Well said Mike! Your comment reminded me of something a dealer told me a week or so ago: "I'm no longer hiring anyone who doesn't have a smartphone or 500 friends on Facebook." lol"
Sep 30, 2012
Mike Arnold commented on Mark Dubis's blog post If A Dealership Turned OFF Facebook, Twitter and Google+ What would Happen?
"Social media is in it's infant stages now, it depends on the focus of the dealership weather it's helped by Facebook or they are just tagging along because that's where the world is headed. The potential for any dealer is completely…"
Sep 30, 2012
Rob Hagen commented on Mark Dubis's blog post If A Dealership Turned OFF Facebook, Twitter and Google+ What would Happen?
"People have a case of information overload! They bounce from site to site looking for something that distinguishes one dealer from the next. They know they can get a car for the same price wherever they decide to buy, they are shopping for a…"
Sep 29, 2012
Keith Shetterly commented on Mark Dubis's blog post If A Dealership Turned OFF Facebook, Twitter and Google+ What would Happen?
"Social Media is An Amplifier Not The Answer.  Look at this graphic below from another blog I wrote here (thanks again to my friend for providing it).  Leads have been consistent for years--the number of people shopping on the Internet and…"
Sep 29, 2012
Thomas A. Kelly commented on Mark Dubis's blog post If A Dealership Turned OFF Facebook, Twitter and Google+ What would Happen?
"It always seems no matter what question is posed, the marketers of anything social become defensive and rarely focus on the actual question/topic. I don't see social as an all or nothing thing at this point. Many who promote social would have…"
Sep 29, 2012
Rob Hagen commented on Mark Dubis's blog post If A Dealership Turned OFF Facebook, Twitter and Google+ What would Happen?
"Steve, full disclosure, my company offers social media services as well. You have the perfect mindset in regards to social media. Facebook is not a direct sales tool, it is a relationship building tool and reputation management tool. You…"
Sep 29, 2012

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Carfolks.com
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20+ years in auto retail, finance, and publishing

Mark Dubis's Blog

If They Don't Trust You Will They Still Buy From You?

Posted on January 22, 2013 at 10:12pm 0 Comments

It's really simple. If vehicle shoppers don't trust your dealership or your brand will they consider test driving a car or buying a vehicle from you? 

If you don't take active steps to build that trust you WILL lose sales.  Stop playing games with your reputation and embrace transparency to build your sales volume and respect from your customers.

Introductory pricing is still available…

Continue

Start Using Truth in Your Marketing Program

Posted on November 22, 2012 at 10:46pm 0 Comments

Nowhere in history have auto dealers had more options, channels and media to promote their business to the public.  And while these choices are great they can also be confusing, frustrating, and at times expensive.

Technology has brought us the Internet, mobile smart phones, portable tablet pc’s and ultra-fast wi-fi networks.  Most of us couldn’t live without these items, but over the past…

Continue

If A Dealership Turned OFF Facebook, Twitter and Google+ What would Happen?

Posted on September 27, 2012 at 11:33am 35 Comments

It seems an overwhelming majority of participants on this network are obsessed with social media channels. While I feel they play a role in a good overall marketing strategy, I wonder if we are putting too much weight on their importance?

 

Let me ask you this question:

"If a dealership took all their icons and buttons and links to…

Continue

Comment Wall (3 comments)

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Join DealerELITE.net

At 2:16pm on September 28, 2012, Christian Salazar said…

whats upppppp mark!!! see you at DD

At 4:44pm on July 25, 2011, Bobby Compton said…

Truly a pleasure collaborating with you Mark...

You're a REAL PRO...

At 8:52pm on May 12, 2011, SCOTT TYNER said…
The family and I are well. Thanks for asking. I will keep in touch. How are things going? Anything interesting going on with you and your business?
 
 
 

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