"Is there nothing in the pricing that can be done to circumvent the negative perception of a car with a small wreck & repair? I would think that cars with perfect histories would go at a used car premium, while cars with minor…"
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referred by Bill Hansen
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I am the Key Account Manager for five local radio stations in Wilmington, NC. I work with car dealers in this area to move units through radio advertising campaigns. I look forward to sharing ideas and learning from others in the field.
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In last month’s column I presented differences in the mindset and behaviors of three primary performance groups: caretakers, playmakers and game changers. If you missed that piece, you may wish to find it in the archives, as it will create…