"I think Mark mentioned fun near the end. The fun has gone out of the business, it now a much more pressurised environment for sales people. Has the pressure driven up profits or volume, I don't think it has achieved the desired results.…"
You are right, we need to work the leads that have the best possibility of return. But modern management still believe in throwing loads of mud at the wall and believe the more you throw the better you chances of success. Just like the movie…"
I like your video. I have learned a lot over the years eating out and staying in hotels,you notice little things that are appicible to many businesses. It's small things that make an experience special."
"I agree with your points and do think trial close make the customer more defensive and they see what is coming. It just makes the deal harder and image wise it is bad for the industry. But now the dealers and the manufacturers are putting the staff…"
I agree totally, but in dealerships, it's like politics if the government party don't agree it won't happen. You can convey your ideas but they usually fall on deaf ears. I'm sure you have spoken with consultant who will…"
You have done your research on prices, the best dealers, the car you want and everything else but what about the inspection? The car might look nice on the outside but you never know how good it is in the inside. If you are satisfied with…
Search engine marketing is valuable tool when used correctly. But it's not the be all, end all of digital marketing. You need to be able to step outside of your comfort zone if you want to achieve digital marketing success.