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Paul Potratz
  • Male
  • Schenectady, NY
  • United States
  • POTRATZ
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Paul Potratz's Page

Paul Potratz's Blog

3 Things That Make a Good Logo

Posted on June 20, 2017 at 2:48pm 0 Comments

This week on Think Tank Tuesday, Ally & Haley take over to reveal how to make a great logo for your business.

What does it take for consumers to remember your name? Watch this week's episode to find out!

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website:…

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How to Sell Like Amazon

Posted on June 13, 2017 at 5:37pm 0 Comments

Have you ever put an item in your shopping cart on Amazon and then started getting emails and ads about that product? It might seem like the product is following you around the internet.

Well, these products ARE following you. And on this week's Think Tank Tuesday, I'm going to show you step-by-step exactly how you can do this for your own company.…

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#DIY Optimize Your Campaign

Posted on June 9, 2017 at 4:18pm 0 Comments

Stop pouring money into your Google AdWords campaign. It's time to start optimizing! Google has some new changes that you should start utilizing for your marketing strategy.

On this week's Hard Facts, Samantha will reveal how you can create and test landing pages based on campaigns, ad group, and keywords...on your own. …

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[QUIZ] Which personality type are you?

Posted on June 6, 2017 at 3:35pm 0 Comments

Which personality type are you? Better yet, which personality type are your customers? It definitely gives you something to think about when it comes to the content strategy of your campaign.

Take a look at this week’s Think Tank Tuesday to fit this new strategy into your social media or website content.…

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Optimize Your YouTube Channel

Posted on June 2, 2017 at 3:53pm 0 Comments

Watching TV on YouTube is something that's been trending for a while, but now people are starting to watch YouTube on their TV's.

So, how does this affect you? Watch this episode of Hard Facts to find out!

We’d love to hear what you have to say. Comment…

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Is your marketing working?

Posted on May 30, 2017 at 4:39pm 0 Comments

This week on Think Tank Tuesday, Samantha and I reveal some marketing strategies you could consider in order to skyrocket your business.

We’d love to hear what you have to say. Comment below…

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Make Sales Without a Sales Team

Posted on May 23, 2017 at 4:33pm 0 Comments

Does your business depend on making sales? Watch this video if you struggle with:

  • Finding the right sales team
  • Generating more leads from your website
  • …or you just want to make money!…

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Set Up Your Next Event

Posted on May 19, 2017 at 2:25pm 0 Comments

Planning an event soon? If so, creating a Facebook event can help you get the awareness and RSVP's you're looking for. Whether your event is for work or play, Facebook will be a key factor to make sure your guests show up.

There are a few different ways to leverage Facebook for your upcoming event. Find out how by watching this week's Hard Facts!…

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Stop letting people steal your ideas

Posted on May 16, 2017 at 4:44pm 0 Comments

Ideas are only the iceberg for what's really important in your marketing campaign. On this week's #ThinkTankTuesday, Dan talks about a time that he had a great idea and it didn't end up like he had planned. Watch the video to learn how to protect your brand new ideas!

We’d love to hear what you have to say. Comment below and follow us on…

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[NEW VIDEO] Marketing Tools You're Forgetting

Posted on May 9, 2017 at 4:54pm 0 Comments

What do you do for a living? Whether it’s marketing or building a business, your business needs clients to survive.

If you’re wondering how to find new clients, this Think Tank Tuesday episode is for you. Click to see number 1 of my top 5 marketing tools that you’re probably not using. 

The best part is? This tool is nearly free. Watch now. …

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Latest Activity

Paul Potratz's blog post was featured

Are You Afraid of Change?

Change is something that is critical to your business. If you’re not adapting to the change around you, you’re bound to fall behind the ranks of your competitors!Join Paul and Ashley on this week’s Think Tank Tuesday as they give you tips and tricks on how to conquer your fear of change in the workplace and in your personal life.We’d love to hear what you have to say. Comment below and follow us on Facebook.Website: http://www.ppadv.comFacebook:…See More
Feb 22
Paul Potratz posted a blog post

Are You Going Extinct?

This industry will go extinct in 10 years. Can you guess which industry I'm talking about?Students right now are so excited to graduate and get involved in this field, but they’re having trouble getting a job. Why? The jobs in this industry are few and far between. It’s such an exciting and fast-paced environment for millennials to join into. It’s something that we’re actually excited about. It’s given us the opportunity to grow and flourish in our industry and it will continue to do so. The…See More
Oct 4, 2016
Paul Potratz posted a blog post

What's the Deal With RankBrain?

Since 2015, Google has been using something called RankBrain, and it was used to process and deliver more relevant and organic search results. How? It was even a mystery to Google!Rankbrain not only understands language semantics, but also complex search queries, which gives it the ability to think similarly to humans.What does this mean for you? Find out by watching this week's Hard Facts.We’d love to hear what you have to say. Comment below and follow us on Facebook. Facebook:…See More
Sep 23, 2016
Paul Potratz posted a blog post

How to Improve Your Blog

Watch out! Your blog site can be hurting your business. This week on Think Tank Tuesday, Paul tells a story about why he started his blog and what changes he made to improve it over time. Watch more to learn which strategies will help your blog become more successful.We’d love to hear what you have to say. Comment below and follow us on Facebook.Website: http://www.ppadv.comFacebook:…See More
Sep 20, 2016
Paul Potratz's blog post was featured

What's Mobile-Geddon?

Mobile-geddon is upon us! As consumers, we're always shopping for the next best thing on our mobile devices. Our Digital Performance Manager, Brad, takes over for Paul on this week's Think Tank Tuesday. He uses his iPhone for the majority of his online purchases.There 5 steps you need to take to make sure your website and advertisement work correctly on mobile devices to make it more attractive to consumers. Watch this week's episode for more info! We’d love to hear what you have to say.…See More
Sep 14, 2016
DealerELITE liked Paul Potratz's blog post What's Mobile-Geddon?
Sep 14, 2016
Paul Potratz posted a blog post

What's Mobile-Geddon?

Mobile-geddon is upon us! As consumers, we're always shopping for the next best thing on our mobile devices. Our Digital Performance Manager, Brad, takes over for Paul on this week's Think Tank Tuesday. He uses his iPhone for the majority of his online purchases.There 5 steps you need to take to make sure your website and advertisement work correctly on mobile devices to make it more attractive to consumers. Watch this week's episode for more info! We’d love to hear what you have to say.…See More
Sep 13, 2016
Paul Potratz posted a blog post

How to Track LinkedIn Conversions

LinkedIn is less glamorous than all the other social platforms, which is why so many companies are underutilizing it! There was never the ability to identify conversions for ads you could run in the campaign manager. Now, you can install a LinkedIn Insight tag across your entire website to track conversions. Your options span across several metrics including cost per conversion and return on ad spend.For more information, watch Samantha in this week's Hard Facts!We’d love to hear what you have…See More
Sep 9, 2016
Paul Potratz posted a blog post

Are You Creating Urgency?

Have you ever gotten an email from a retail store saying the sale is one day only? This creates a sense of urgency for your customers, making sure they come to your business to make a purchase before time runs out.Customers who feel a sense of urgency convert at a higher rate and are more likely to buy immediately. By watching this week's Hard Facts, you'll quickly realize that creating urgency is easier than it seems. Samantha discusses three strategies you can implement right now to drive in…See More
Sep 2, 2016
DealerELITE liked Paul Potratz's blog post Does Email Marketing Still Work?
Aug 30, 2016
Paul Potratz's blog post was featured

Does Email Marketing Still Work?

Whether you like it or not, email marketing will always come in handy as long as you’re checking your email. This week on Think Tank Tuesday, Paul will give you 3 tips that will help you improve your email marketing exponentially.  By taking these marketing tips and putting them into action, your open rates and click through rates may increase! Watch people engage more with your business and brand by utilizing this week’s Think Tank Tuesday in your marketing strategy.We’d love to hear what you…See More
Aug 30, 2016
Paul Potratz posted a blog post

Does Email Marketing Still Work?

Whether you like it or not, email marketing will always come in handy as long as you’re checking your email. This week on Think Tank Tuesday, Paul will give you 3 tips that will help you improve your email marketing exponentially.  By taking these marketing tips and putting them into action, your open rates and click through rates may increase! Watch people engage more with your business and brand by utilizing this week’s Think Tank Tuesday in your marketing strategy.We’d love to hear what you…See More
Aug 30, 2016
DealerELITE liked Paul Potratz's blog post Find the Perfect Fit
Aug 26, 2016
Paul Potratz's blog post was featured

Find the Perfect Fit

LinkedIn is making moves to be one of the largest social media platforms for professionals. The shift is growing toward more members who are looking for freelance work and members who are growing into entrepreneurship.LinkedIn has capitalized on this with Profinder. But how does this relate to you as a business or a job seeker? Watch this week's Hard Facts with Samantha for more information on how this will help you find the right career fit.We’d love to hear what you have to say. Comment below…See More
Aug 26, 2016
Paul Potratz posted a blog post

Find the Perfect Fit

LinkedIn is making moves to be one of the largest social media platforms for professionals. The shift is growing toward more members who are looking for freelance work and members who are growing into entrepreneurship.LinkedIn has capitalized on this with Profinder. But how does this relate to you as a business or a job seeker? Watch this week's Hard Facts with Samantha for more information on how this will help you find the right career fit.We’d love to hear what you have to say. Comment below…See More
Aug 26, 2016
steven chessin commented on Paul Potratz's blog post Is Your Phone Ringing?
"Many dealers seem to be "philosophically" against tools that replace HR sales drudgery with I.T. Even today many have never or rarely sent an e-blast - and certainly most salesmen haven't. Maybe there is something very…"
Aug 23, 2016

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
POTRATZ
What is your current position within your organization?
COO
What is your company website?
http://www.ppadv.com
What is your Facebook page/URL?
http://www.facebook.com/potratz
How did you specifically hear about DealerELITE? If referred, who?
Chris Saraceno
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
My firm Potratz believes in sharing and providing all the experience we have with dealers across the country. We do this free of charge and do not try to sell anyone during or after the training. We just love to share and talk shop since this is the most exciting time in the Automotive industry and more great things are coming due to technology and advancements.

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Comment Wall (2 comments)

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At 4:03pm on September 7, 2011, pascalina derek said…
Hello dear,

my name is Pascalina, i came across your profile now on this Comment Site . So I decided to stop by an let you know that I really want to have a good friendship with you. Beside i have something special i want to discuses with you, but I find it difficult to express myself here, since it's a public site. I will be very happy, If you can get back to me, through my e-mail. (pascalina2love_faya@yahoo.com)  So we can get to know each other better,and i well give you my pictures and also tell you more about me OK, you can contact me through my e-mail id Is, (pascalina2love_faya@yahoo.com)
  Regard,
Pascalina,
At 9:40pm on March 11, 2011, MANNY LUNA said…
Happy Birthday Paul!
 
 
 

Blog Posts

How To Use Facebook To Sell Your Inventory

Posted by Devin Daly on August 21, 2017 at 9:54am 0 Comments

Part 3 in a 4-part…

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5 Points on Commercial Property Maintenance

Posted by Simon Hopes on August 18, 2017 at 8:32am 0 Comments

Commercial property maintenance is a whole lot more than simply maintaining a building. In addition to all the basic necessities…

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