Ralph Paglia
  • Male
  • Gilbert, AZ
  • United States
  • Automotive Media Partners, LLC

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Comment Wall (11 comments)

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At 5:44pm on January 16, 2013, Joe Stroffolino said…


Just read your article "Leaders We Encounter Who Change Our Lives"

Really great article. Even better real life experience. Thanks for sharing!!

At 11:28am on April 19, 2012, James Lacy said…

 Hello Ralph,


   Great article on training and getting back to the basics. Seems to happen at my dealership quite often. Very inconsistent on the training. Find it hard to do being the owner now. Looking for suggestions and after reading the article it sounds like those dealerships have a trainer the pay for and visits the dealership. If that is the case do you mind telling me the name of some trainers that do this? Maybe the one that helps those dealers you wrote about? Thanks so much!!


 James C Lacy

 Lacy Ford,Lincoln and Subaru


At 4:44pm on November 5, 2010, Ralph Paglia said…
Please check out and answer the single question that makes up this poll: http://polls.linkedin.com/p/109252/hzfyd

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Ralph Paglia
20+ years of automotive sales and marketing experience... Over 10 years of dealer consulting, digital marketing strategy and Internet Sales Management. The founder and editor in chief of the Automotive Digital Marketing Professional Community at http://www.automotivedigitalmarketing.com/

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Ralph Paglia's Blog

Ten Truecar Scholarships To AutoCon2013 To Be Awarded

Posted on June 27, 2013 at 8:30am 1 Comment


TrueCar Announces 10 Sponsored Scholarships to AutoCon2013!



Sales From Your Service Drive - A Viable Dealer Solution?

Posted on February 18, 2013 at 4:30pm 0 Comments

Over the past three years I have spoken with many dealers about selling cars to service customers... One of my best friends, Daymond Decker spends a good portion of his work time traveling from dealership to dealership all over the country training and implementing a process for converting service…


Two dealerELITE Scholarships for Digital Marketing Strategies Conference

Posted on January 20, 2013 at 8:04pm 0 Comments

First Class Educators (FCE) has agreed to sponsor two Scholarship Awards for selected dealerELITE members. Shown below are the details, terms and conditions.


  1. Scholarship Request Submissions MUST be from a car dealer, dealership…

The Impact That True Leaders Have On Each Of Us Is Long Lasting

Posted on January 18, 2013 at 3:00am 0 Comments

I had an article published in the January issue of Dealer Marketing Magazine which has generated several emails, phone calls and text messages to me by dealerELITE members.  I thought it would be appropriate to post the original, unedited version of the article I wrote, which was cut down quite a bit to fit in the space allocated by the magazine. So here it is, a story about a leader in the auto industry who had a big and lasting impact on me when I was in my early…


Blog Posts

Digital Dealer 19 Twitter Recap

Posted by Rebecca Kon on October 9, 2015 at 9:30am 0 Comments

As usual around this time of year, I like to remind automotive industry professionals everywhere that Twitter is a GREAT learning tool during the conference season, thanks to so many attendees who tweet valuable information they…


Piggyback On Your OEM’s Efforts For Increased Service Revenue

Posted by Chris Miller on October 9, 2015 at 9:11am 0 Comments

Last month, in an effort to maximize recall completion…


Make the Right Training Decision

Posted by Jeff Cowan on October 8, 2015 at 2:49pm 0 Comments

Let’s face it. Training on any level can be an intimidating and daunting task. Questions like when to train, how often, and who should be involved come up.  What type of training and who should teach and provide it also adds to the confusion.…


Creating a Culture of Communication

Posted by Joseph Little on October 8, 2015 at 2:31pm 0 Comments

Great Communicators Have Meaningful Conversations

Creating a culture of strong communication can make or break…


Do Not Underestimate the Power of Mobile App Activity

Posted by Ed Louis on October 8, 2015 at 1:05pm 0 Comments

A careful review of app data analytics teaches us many things about apps and their benefits to dealers.  The most important lesson to learn is that every dealer that has an app has some sort of consumer activity.  Our goal is to discuss…


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