Ric McCoy
  • Male
  • Plainfield, IN
  • United States
  • Ray Skillman Automotive Group
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Which best describes you?
What company do you work for (or own)?
Ray Skillman Automotive Group
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General Manager
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Ric is a highly accomplished communicator and self motivated professional with over 25 years of automotive experience. An innovative and competitive individual with a passion for the industry and a commitment to lifelong learning. Proven digital and management skills that translate business strategies into increased sales and maximum profits. A history of significant customer satisfaction achievements which illustrate the ability to combine accountability and leadership skills with revenue growth and cost control. Extremely knowledgeable in dealership operations, with a solid track record of creating and implementing the necessary processes to ensure increased sales, market share and profitability through process improvements, effective coaching and training. Dedicated to a reputation built on transparency, integrity and uncompromising ethics, where the culture is to create customers for life through an ultimate customer experience.

Ric sold and marketed automotive training seminars door to door, and coast to coast. and gleaned valuable knowledge from automotive authorities; Grant Cardone, Clint McGhee, Jackie Cooper and Gart Sutton.

An innovative and progressive thought leader, as well as a student of the automotive industry, Ric has been a featured speaker and expert panelist at numerous conferences, including; Driving Sales Executive Summit, Driving Sales Presidents Club, Digital Dealer Conference & Exposition, Auto Dealer Live, Automotive Super Conferences, Unfair Advantage Automotive Mastermind Group, Amp Up and How to Run Your Dealership by the BookAs the GM and Executive Manager of Andy Mohr Nissan, I was responsible for creating a sales team that significantly increased unit volume, PVR and bottom line store profitability. Within 1 year of becoming EM, through substantial training and leadership, we grew the dealership from dead last in the metro to the #2 volume Nissan dealer in Indianapolis market, as well as the #4 volume dealer in the region, up from #13. Also, within our first year, we built and developed the organizations most successful Internet department in the organization.

As e-Commerce director of a seven-roof top organization, I coach a Internet staff of 25. I'm responsible for Internet sales, CRM, sales training, and all things digital. Through my vast experience, communication and leadership skills, we continue to grow and increase our Internet sales, year over year.

While peddling automotive training seminars door-to-door and coast-to-coast, I gleaned incredible knowledge and insight from automotive authorities Gart Sutton, Clint McGhee & Grant Cardone. I was the first marketing team to sell Grant when he was still a "Grant Who"?

I'm the national dealer spokesperson for Scan & Drive Mobile Technologies, member of the Dominion Dealer Solutions National Dealer Counsel, a featured speaker at the Digital Dealer Conference and Exposition and Driving Sales Executive Summit.

A Christian father of 4 daughters (2 bio + 2 adopted from China), an adoption advocate and spokesperson. I enjoy motor racing, Harley's, travel, antiques, fitness & photography.

Comment Wall (3 comments)

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At 11:03am on June 15, 2011, NANCY SIMMONS said…
Nice to connect with you here Ric... Looking forward to learning and growing with you...Thank you for joining my group Carbucks...I also host another group here, Nothing but Net...Craig Lockerd from AutoMax host Where oh Where......  I know Andy Mohr is a client of AutoMax Recruiting and Training!  Have a fantastic day!!!!!
At 9:36am on June 15, 2011, Jody DeVere said…

Ric - Nice to connect with you on DealerElite.


Best Regards,

Jody DeVere
AskPatty.com, Inc.

Ph:    805- 624-5623
Cell : 805-208-1008
Fax:   805- 435-2609
eMail: jdevere@askpatty.com
Twitter: http://twitter.com/askpatty

AskPatty.com Certified Female Friendly®

At 7:21am on June 15, 2011, Jim Leman said…
Ric -- Glad to connect with you through DealerElite. Be sure to engage us all in the Christian Auto Professionals group you are part of...what one thing are you doing in your net department that is bringing the dealership net sales success? I write for Digital Dealer and Wards Dealer Business, so I am always looking for great sales and process success stories!

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