Scot Eisenfelder
  • Chicago, IL
  • United States
  • Affinitiv
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Scot Eisenfelder posted a blog post

Plugging Holes in the Service Bucket

We are in a new era; one in which dealers make most of their money on the service side and not in new vehicle sales. Yet, as an industry we still spend far more money marketing the sales side of the business, and on conquest marketing, than we do on service marketing and customer retention. Some dealers justify this by saying that…See More
Wednesday
Scot Eisenfelder posted a video

Why Single Attribution is a Fool's Errand

Affinitiv CEO & Executive Chairman Scot Eisenfelder explains why single attribution is a fool's errand in this video blog.
May 16
Scot Eisenfelder posted a blog post

Why Creative Marketing Matters

So much of the conversation in automotive marketing today is focused on how to leverage technology and data to precisely target consumers. While this is important, it’s just as important to remember that creative still matters.                           After all, you can serve up the exact right message to the right person at…See More
May 9
Scot Eisenfelder posted a video

What's the Right Budget for Service?

Scot Eisenfelder shares what he believes the right marketing budget for service should be for dealerships.
Apr 25
Scot Eisenfelder posted a blog post

Is Facebook Marketing Still a Valuable Strategy? Absolutely.

Recently Facebook announced that it will stop using data from third-party data aggregators to supplement its own data that it uses for ad targeting. What does this mean for car dealers? Until this announcement, Facebook collected data from three sources which it used to accurately target its users with ads. These…See More
Apr 18
Scot Eisenfelder posted a blog post

Yield Management: What We Can Learn From Airlines

If you have flown recently there are two unescapable and related facts: (1) nearly every seat is full and (2) nearly every seat is priced differently. This is because airlines realize that planes taking off with empty seats represents lost revenue that will never come back. Our service bays and technician time are pretty much…See More
Apr 11
Scot Eisenfelder posted a blog post

Searching for Service: Tips for a Successful PPC Campaign

When consumers search for vehicle service options in your area, does your dealership’s website appear on the search engine results page (SERP)? For most dealers, ranking organically for search terms is difficult because their websites are optimized for sales and not necessarily for service. Additionally, it’s difficult to…See More
Apr 4
Scot Eisenfelder's blog post was featured

Service Conquest: Success is in the Data

As new vehicle sales profits become more difficult, it is important to increasingly turn your attention to growing your service business.  Dealers are rightly interested in finding new service customers to replace lost customers. However, service conquest is very difficult because you must overcome three challenges: reaching…See More
Mar 30
Scot Eisenfelder posted a blog post

Service Conquest: Success is in the Data

As new vehicle sales profits become more difficult, it is important to increasingly turn your attention to growing your service business.  Dealers are rightly interested in finding new service customers to replace lost customers. However, service conquest is very difficult because you must overcome three challenges: reaching…See More
Mar 29
Scot Eisenfelder posted a blog post

How to Capture More Service Potential from Current Customers

By many historical measures, service opportunities have never been greater for auto dealers. In the last decade auto sales have boomed, creating an unprecedented service opportunity tailwind for the next decade. More factory scheduled maintenance programs are driving initial service visits. Increased CPO volume has created more…See More
Mar 20
Scot Eisenfelder posted a blog post

Why Omni-Channel Beats Multi-Channel Marketing

Lately I’ve heard the terms omni-channel and multi-channel marketing used interchangeably. Yet there’s a distinct difference between the two terms, and several reasons why I believe omni-channel marketing is a more effective approach for auto dealers. Years ago, we realized that not all customers can be reached by a…See More
Mar 15
Scot Eisenfelder posted a blog post

Affinitiv Releases Free eBook for Auto Dealers: Why Service Absorption is a Dangerous Number

eBook offers a detailed guide on how to grow service profits using revenue per units-in-operationChicago, IL—March 13, 2018—Affinitiv, a leading provider of marketing and technology services to automotive manufacturers and dealerships, today announced the release of a free eBook for auto dealers, titled Why Service Absorption is a Dangerous Number: An Auto Dealer’s Guide to Growing Service…See More
Mar 13
Scot Eisenfelder posted a blog post

How to Promote Tentpole Events on Facebook

A ‘tentpole’ event at your dealership is one of those big-deal events that you really want to be successful. It could be a sale, holiday event, new product promotion or a community event that you’re sponsoring. Tentpole marketing is a strategy that generates social buzz around your event that drives traffic to your dealership or…See More
Mar 7
Scot Eisenfelder posted a blog post

Variable Pay Plans: Motivators or Impediments?

To manage and motivate their service advisors, most dealers use highly variable pay plans based on gross margin. I believe such plans are counterproductive because they change the service advisor focus away from customer retention and those behaviors required to maximize dollars per units-in-operation. This type of…See More
Feb 26
Scot Eisenfelder posted blog posts
Feb 19
Scot Eisenfelder posted a blog post

An Amazing Business Opportunity That Nobody is Doing

Whenever a need arises in the marketplace, inevitably an entrepreneurial spirit finds a way to fill that need. However, in the last few years there has been a need in the retail automotive industry that nobody seems to be filling. First, some backstory. Auto dealer consolidation is increasing at a significant rate. Between 2014…See More
Feb 12

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Affinitiv
What is your current position within your organization?
CEO
What is your company website?
http://www.affinitiv.com
What is your Facebook page/URL?
http://www.facebook.com/affinitiv
What is your LinkedIn page/URL?
http://www.linkedin.com/in/scot-eisenfelder-685b8917/
How did you specifically hear about DealerELITE? If referred, who?
From being in the industry.
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
As a 25+ automotive market veteran I have served as Senior Vice President Strategy as well as CMO at AutoNation, led JM Family’s dealer software business and have overseen product management, strategy and marketing at Reynolds and Reynolds. I thus have hands-on experience and best practices from several invaluable perspectives that I would like to share with dealers, OEMs, resellers and dealers.

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Scot Eisenfelder's Blog

Plugging Holes in the Service Bucket

Posted on May 23, 2018 at 9:51am 0 Comments

We are in a new era; one in which dealers make most of their money on the service side and not in new vehicle sales. Yet, as an industry we still spend far more money marketing the sales side of the business, and on conquest marketing, than we do on service marketing and customer retention.

 

Some dealers…

Continue

Why Creative Marketing Matters

Posted on May 9, 2018 at 9:24am 0 Comments

So much of the conversation in automotive marketing today is focused on how to leverage technology and data to precisely target consumers. While this is important, it’s just as important to remember that creative still matters.

                           

After all, you can serve up the exact right…

Continue

Is Facebook Marketing Still a Valuable Strategy? Absolutely.

Posted on April 18, 2018 at 9:42am 0 Comments

Recently Facebook announced that it will stop using data from third-party data aggregators to supplement its own data that it uses for ad targeting. What does this mean for car dealers?

 

Until this announcement, Facebook collected data from three sources which it used to accurately target…

Continue

Yield Management: What We Can Learn From Airlines

Posted on April 11, 2018 at 9:53am 0 Comments

If you have flown recently there are two unescapable and related facts: (1) nearly every seat is full and (2) nearly every seat is priced differently. This is because airlines realize that planes taking off with empty seats represents lost revenue that will never come back. Our service bays and technician time are…

Continue

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At 10:41am on February 26, 2018, kayi mivedor said…

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