Tom Bork
  • Columbus, OH
  • United States
  • iHeartMEDIA
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  • Dwight Allred
 

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Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
iHeartMEDIA
What is your current position within your organization?
Senior Account Executive
What is your company website?
http://iheartmedia.com
What is your LinkedIn page/URL?
http://https://www.linkedin.com/profile/public-profile-settings?trk...
How did you specifically hear about DealerELITE? If referred, who?
Referred by Dwight Allred at Lindsay Honda
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
I am an successful, multi-platform media expert and have worked with several dealerships on media campaigns.

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At 1:04pm on April 29, 2015, Dwight Allred said…

Hi Tom!

Welcome aboard. Part of setting yourself apart from the crowd is positioning. I hope to position myself in the minds and hearts of my customers as their "automotive professional" or car guy if you will. Hopefully you'll enjoy a few blog posts here and there as well.

Thank you,

Dwight Allred

 
 
 

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Blog Posts

How to Tailor the Brand Experience for the Decision Maker

Posted by Anne Fleming on February 21, 2018 at 12:08pm 0 Comments

It’s critical to create ways to tailor your consumer brand experience to the female buyer. She is your number one referral source and the key decision maker of 85% of all purchases at your dealership.

We recently had the distinct privilege…

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The Customer Is Right.

Posted by Rob Gehring on February 21, 2018 at 9:43am 0 Comments

I’m not going to be bold and say the customer is always right. Frankly, they are not…

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Why Dealers Should Embrace Digital Retailing

Posted by Bill Wittenmyer on February 21, 2018 at 9:14am 0 Comments

All indicators point to 2018 as a milestone year for automotive digital retailing.

 

Manufacturers including Ford, Toyota and BMW are working to develop products that allow customers to buy a…

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#65: 7 "Be's" for Game Changer Relationships

Posted by Dave Anderson on February 20, 2018 at 2:43pm 0 Comments

Game changers aren't just in it for themselves. They bring others along with them on the journey to becoming unstoppable, and impact them in a positive way. But first they have to "be" 7 things. Find out what they are in the newest episode of The…

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