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Big Tom LaPointe
  • Male
  • Dunedin, FL
  • United States
  • CarChat24
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Big Tom LaPointe's Page

Latest Activity

Big Tom LaPointe liked Big Tom LaPointe's blog post Live chat is like driving a Porsche Turbo – it must be done right
Apr 18
Big Tom LaPointe posted a blog post

Live chat is like driving a Porsche Turbo – it must be done right

...the 930 had “turbo lag as long as a coffee break. Mash the throttle at 3000 rpm, and the boost gauge plays dead until the tach reaches 4000.” - Car and DriverDuring the dark ages of the auto industry in the 1970’s, emissions regulations and an epic disregard for quality automotive products choked engine power down to embarrassing levels. In 1978, the venerable 350-cubic inch, Chevy…See More
Apr 17
Big Tom LaPointe liked mark rikess's blog post The Auto Industry Needs a New Type of Sales Manager
Apr 8
Big Tom LaPointe commented on mark rikess's blog post The Auto Industry Needs a New Type of Sales Manager
"I think the business is a vicious circle - there is a line of $14 an hour apple applicants because they get paid $14/hr - not minimum wage or less. Salespeople need to be 'managed' because they're not $30-50k per year independent…"
Apr 8
Big Tom LaPointe was featured
Mar 23
DealerELITE liked Big Tom LaPointe's discussion Sales slow-down is coming - 5 ways to strengthen your team's sales 'muscles'
Mar 23
Big Tom LaPointe's discussion was featured

Sales slow-down is coming - 5 ways to strengthen your team's sales 'muscles'

Sure, 2015 was nearly a record sales year for the auto industry, and overall, there is a year-over-year increase in sales so far in 2016, but there is a storm coming. The used car shortage which has propped up trade values for the past few years is long gone, and worse, there is a huge glut of used cars in the pipeline headed…See More
Mar 23
Big Tom LaPointe posted a discussion

Sales slow-down is coming - 5 ways to strengthen your team's sales 'muscles'

Sure, 2015 was nearly a record sales year for the auto industry, and overall, there is a year-over-year increase in sales so far in 2016, but there is a storm coming. The used car shortage which has propped up trade values for the past few years is long gone, and worse, there is a huge glut of used cars in the pipeline headed…See More
Mar 11
steven chessin commented on Big Tom LaPointe's blog post Playing 'hide the salami' with your live chat will kill car deals
"Michael - Thanks. Both both are possible. Hope you have been well. We have been doing this a long time !  The greatest reason the chat domino fails to fall  - and therefore the sales domino - is failure to get people to choose to the…"
Mar 3
Michael Abrams commented on Big Tom LaPointe's blog post Playing 'hide the salami' with your live chat will kill car deals
"As always, Steven, you have spent the time to analyse the situation and are correct.  Chat is a job that requires undivided attention.  The comments made by Nicholas also strike an important chord.  You are far more likely to see the…"
Mar 3
steven chessin commented on Big Tom LaPointe's blog post Playing 'hide the salami' with your live chat will kill car deals
"A salesman is always supposed to be on his watch ready to react to a showroom guest or a phone call. If both happen at the same he has a problem. And if a lead also comes-in he's juggling chainsaws. And then a chat request !!   Or --- he…"
Mar 2
Tom Gorham commented on Big Tom LaPointe's blog post Playing 'hide the salami' with your live chat will kill car deals
"Jeffrey, thank you for what should have been obvious... "But a process is a process, what may work well in one environment may not work at all in another. The demographics, desired market penetration, local competition and product line will…"
Mar 2
Jeffrey Seyler commented on Big Tom LaPointe's blog post Playing 'hide the salami' with your live chat will kill car deals
" Steve, My apologies if I am coming across disrespectful to you and the work you do, I must admit I have deep rooted beliefs regarding the differences between a BDC/Call Center and an Internet Department as well as a Retail Sales Person and an…"
Mar 2
steven chessin commented on Big Tom LaPointe's blog post Playing 'hide the salami' with your live chat will kill car deals
"Nicholas  - I had the rare opportunity to set-up a store from scratch including in-house salesman chat from one major lead source - AND - a free month trial of managed chat from ActivEngage handling another lead source. I received all the…"
Mar 2
Nicholas Dolas commented on Big Tom LaPointe's blog post Playing 'hide the salami' with your live chat will kill car deals
"Steve, The whole goal of any lead is to convert it to a showroom visit and then a sale. In a chat scenario if someone requests any information and you decide to not answer or try to gain contact information first you could set yourself up for…"
Mar 1
Brian Bennington commented on Big Tom LaPointe's blog post Playing 'hide the salami' with your live chat will kill car deals
"As always, Big Tom, it was enjoyable reading one of my "True heros of the auto business" as he described the agony of conversing with a "Chat Clown" while trying to buy a vehicle.  (That "blow-by-blow" was…"
Mar 1

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
CarChat24
What is your current position within your organization?
Interactive Media Manager
What is your company website?
http://www.CarChat24.com
What is your Facebook page/URL?
http://www.facebook.com/tom.lapointe
What is your LinkedIn page/URL?
http://www.linkedin.com/in/tomlapointe
How did you specifically hear about dealerELITE? If referred, who?
referred by Shereef Moawad
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
I am a true 'car guy' at heart. I am an automotive writer and author (MODERN SPORT CARS - Barnes & Noble) with extensive experience in sales, service, and CSI initiatives for dealer groups for well over a decade. My car business experience, as well as a passionate work and leadership ethic sharpened Marine Corps at Johns Hopkins University give me a unique ability to thrive in virtually any situation.

The grandson of an automotive factory worker, I grew up in Michigan near the Motor City and finished high school in Nevada. I spent seven years in the Marine Corps as a writer and editor, winning many awards for photography, writing and editing. In addition to my work with in the auto industry, I am an automotive book author and freelance automotive writer for several publications.

What led me to the auto industry is simply this: I love cars. I have raced stock cars and sports cars and competed in Land Rover off-road competitions in Vermont and Colorado. He has worked as a pit official for the 24 Hours of Daytona and 12 Hours of Sebring, and a pit crewman for Indy car and a Hooters Pro Cup stock car races. He has served as a manager of both sales and service for one the largest luxury car groups in the world.

Big Tom LaPointe's Blog

Live chat is like driving a Porsche Turbo – it must be done right

Posted on April 17, 2016 at 12:00am 0 Comments

...the 930 had “turbo lag as long as a coffee break. Mash the throttle at 3000 rpm, and the boost gauge plays dead until the tach reaches 4000.” - Car and Driver

During the dark ages of the auto industry in the 1970’s, emissions regulations and an epic disregard for quality automotive products…

Continue

Playing 'hide the salami' with your live chat will kill car deals

Posted on February 28, 2016 at 9:33pm 16 Comments

It’s one thing to try to view the auto industry through the eyes of a consumer when you work for a…

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Is Return on Investment or size of Expense more important with vendors?

Posted on February 15, 2016 at 10:30pm 0 Comments

Deciding priorities when it comes to KPIs and ROI

It’s a conundrum auto dealers face in every aspect of the car business: go for ROI or most affordable?

Go with a factory-mandated…

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CarChat24 wins 2015 AWA Automotive Website Award

Posted on January 25, 2015 at 4:00pm 0 Comments

The CarChat24 team is proud to announce we have received an Automotive Website Award for Marketing Innovation. The prestigious award was presented in San Francisco on January 22, 2015, as the 2015 National Automotive Dealers Association conference kicked off,…

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At 7:27pm on September 19, 2012, David Long said…

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Blog Posts

Is Your Campaign Compatible?

Posted by Paul Potratz on June 24, 2016 at 1:41pm 0 Comments

Are you testing your emails before you send them?

More than 80% of the population use smartphone and other mobile devices. Over 60% of people open their…

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Are You a Game Changer?

Posted by Dave Anderson on June 24, 2016 at 11:23am 0 Comments

There are normally three types of team members on an organization’s payroll: caretakers, playmakers, and game changers. The behaviors associated with each category go beyond skills or talent; they are primarily mindset issues that determine how…

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Dangerous Recalls May be Leaving your Service Lane Unrepaired

Posted by Chris Miller on June 24, 2016 at 10:35am 0 Comments

In my last few blogs, I’ve discussed how to handle recall customers…

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The Writing Is On the (Facebook) Wall but May Not Be for Long

Posted by Gina Reuscher on June 24, 2016 at 10:17am 0 Comments

Words, both written and spoken, have been the primary form of…

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How Can Auto Auctions Improve Dealer Confidence Online?

Posted by Kelly Bianchi on June 24, 2016 at 8:42am 0 Comments

The Online Perception

Perhaps Buzz is a bit naive... or... maybe Woody has had a bad experience in the past. (For those of you who don't have have kids, I am referencing the image above.) The…

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