sara callahan
  • Female
  • Clearwater, FL
  • United States
  • Carter West Public Relations
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sara callahan posted a blog post

When It Comes to Marketing, Don’t Be The Horse With Blinders On!

One of the most frustrating things for marketers and public relations professionals is that companies tend to be so focused on producing sales, and/or marketing to prospective clients, that they become a bit like horses with blinders on -- focused on the single carrot in front of them – namely, customer acquisition.Don’t…See More
Wednesday
sara callahan's blog post was featured

When Using Customer Data, Don’t Be Creepy!

When it comes to providing the ultimate customer experience, can technology go too far and instead, backfire by creeping out the customer? Consider this example, which disturbs many people – Facebook’s unnatural ability to read your mind. While…See More
Dec 22, 2017
sara callahan posted a blog post

When Using Customer Data, Don’t Be Creepy!

When it comes to providing the ultimate customer experience, can technology go too far and instead, backfire by creeping out the customer? Consider this example, which disturbs many people – Facebook’s unnatural ability to read your mind. While…See More
Dec 22, 2017
sara callahan posted a blog post

Marketing vs. Content: It’s a Matter of Perspective

In a world filled with noise, companies large and small are competing for consumer attention. Your message needs to be relevant, or the consumer will simply tune you out. Of course, you also need to make a profit and get in front of customers whenever can – and that’s where marketing and content come in. Some may say they are…See More
Nov 16, 2017

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Carter West Public Relations
What is your current position within your organization?
Founder/President
What is your company website?
http://www.carterwestpr.com
What is your Facebook page/URL?
http://www.facebook.com/CarterWestPR
What is your LinkedIn page/URL?
http://www.linkedin.com/in/saracallahan
How did you specifically hear about DealerELITE? If referred, who?
Chris Saraceno
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Over 15 years of public relations expertise in the retail automotive industry

Sara callahan's Blog

When It Comes to Marketing, Don’t Be The Horse With Blinders On!

Posted on January 10, 2018 at 9:30am 0 Comments

One of the most frustrating things for marketers and public relations professionals is that companies tend to be so focused on producing sales, and/or marketing to prospective clients, that they become a bit like horses with blinders on -- focused on the single carrot in front of them – namely, customer…

Continue

When Using Customer Data, Don’t Be Creepy!

Posted on December 22, 2017 at 9:35am 0 Comments

When it comes to providing the ultimate customer experience, can technology go too far and instead, backfire…

Continue

Marketing vs. Content: It’s a Matter of Perspective

Posted on November 16, 2017 at 9:41am 0 Comments

In a world filled with noise, companies large and small are competing for consumer attention…

Continue

Your Online Reputation Is Who You Are… to Your Customers

Posted on November 9, 2016 at 12:18pm 0 Comments

Before the Internet people chose who to do business with based on their community and word-of-mouth. There were no review sites. Now, however, review sites are flourishing -- just about every third party listing service has adopted them and there are many stand-alone services too.

 

Consumers…

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Blog Posts

Electric Car Buyer’s Guide: What You Need to Know

Posted by Veronica Pembleton on January 15, 2018 at 8:33am 0 Comments

It seems as though electric, hybrid and plug-in hybrid (PHEV) cars are going from strength to strength, with 2018 set for another strong year of growth.

 

When the electric cars first came onto the scene, they weren’t designed to…

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#53: Friday 2-Minute Warning

Posted by Dave Anderson on January 12, 2018 at 4:24pm 0 Comments

Anyone wanting to be should give this one a listen...it's worth 3 minutes of your time to get your…

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Don’t Let Your Dealership Become a Casualty of War

Posted by Timmy D. James on January 12, 2018 at 9:51am 0 Comments

Amazon and Google are…

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