sara callahan
  • Female
  • Clearwater, FL
  • United States
  • Carter West Public Relations
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sara callahan posted a blog post

Marketing vs. Content: It’s a Matter of Perspective

In a world filled with noise, companies large and small are competing for consumer attention. Your message needs to be relevant, or the consumer will simply tune you out. Of course, you also need to make a profit and get in front of customers whenever can – and that’s where marketing and content come in. Some may say they are…See More
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Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Carter West Public Relations
What is your current position within your organization?
Founder/President
What is your company website?
http://www.carterwestpr.com
What is your Facebook page/URL?
http://www.facebook.com/CarterWestPR
What is your LinkedIn page/URL?
http://www.linkedin.com/in/saracallahan
How did you specifically hear about DealerELITE? If referred, who?
Chris Saraceno
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Over 15 years of public relations expertise in the retail automotive industry

Sara callahan's Blog

Marketing vs. Content: It’s a Matter of Perspective

Posted on November 16, 2017 at 9:41am 0 Comments

In a world filled with noise, companies large and small are competing for consumer attention…

Continue

Your Online Reputation Is Who You Are… to Your Customers

Posted on November 9, 2016 at 12:18pm 0 Comments

Before the Internet people chose who to do business with based on their community and word-of-mouth. There were no review sites. Now, however, review sites are flourishing -- just about every third party listing service has adopted them and there are many stand-alone services too.

 

Consumers…

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Using Content as a Sales Tool

Posted on October 19, 2016 at 9:52am 0 Comments

Most companies view content marketing as a means to rank higher in search engines, establish thought leadership and engage with their audience. Content, such as newsletters and blogs distributed via email and social media channels, enables businesses to stay top-of-mind with clients and prospects. It can be used to…

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Manufacturers Cease Allowing Dealers to Brand Social Media Content – Huh?

Posted on October 12, 2016 at 9:17am 0 Comments

I bet that title got your attention. Imagine a world where automotive manufacturers prohibited dealerships from producing and publishing video content of any vehicles during dealership sales events. That would seem a little ridiculous, right? Social media can produce great results and lead to sales. However, if the…

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Blog Posts

How to Choose the Right Diesel Turbo for Your Vehicle

Posted by Mark Simon on November 21, 2017 at 12:00am 0 Comments

Diesel engines are at the top when it comes to representing state-of-the-art technology in high power density, good fuel economy, and excellent drivability. It is now possible for diesel enthusiasts to easily upgrade…

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Tips for New Sales Associates

Posted by Derek White on November 20, 2017 at 2:10pm 0 Comments

Starting a new career in automobile sales can be both…

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Some Important Tips for Car Repairs and Services

Posted by Simon Hopes on November 20, 2017 at 8:22am 0 Comments

The good thing about preventive maintenance is that it does not require you to have a great deal of automobile engineering. All that is expected is the willingness to follow a set schedule and ensure you have some basic tools. If you have your…

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TheoryOf5 Podcast

Posted by DealerELITE on November 18, 2017 at 11:31am 0 Comments

Check out The TheoryOf5 Podcast
With Chris Saraceno

https://www.facebook.com/CBSaraceno/posts/741647642696564



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