steven chessin
  • Male
  • Woodland Hills, CA
  • United States
  • Independent Consultant
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Steven chessin's Friends

  • Joe Cox
  • Chuck McGraw
  • Wendy Reeves
  • Virgil Stanphill
  • fred berzunza
  • Michael Hirschfield
  • Roger Williams
  • I.C. Collins ll
  • Brian Bennington
  • Timothy Marvel
  • Mike Elliott
  • Brian Cox
  • Russell B. Hill
  • Erick Espin
  • Jeff Cowan

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Latest Activity

steven chessin commented on Mike Gorun's blog post Efficiency is the Key to Loyalty
""Every dealership has a receptionist" Mike - this is incorrect.I call many dealers - and often visit - and the percentage is probably about half. In better stores the receptionist cannot leave her station  without having someone…"
Oct 1, 2016
steven chessin commented on Arnold Tijerina's blog post Skynet: Autonomous Cars Will Decide Who Dies… And Who Lives
"The Tesla robot was blinded by the sun but still proceeded because it did not have "skin-in-the-game". The driver committed pilot-error for trusting it too much. And the professional truck driver for not realizing that oncoming traffic was…"
Sep 19, 2016
steven chessin liked Alan Ram's video
Aug 31, 2016
steven chessin commented on James A. Ziegler's blog post When You Pay Peanuts - You Get Monkeys
"Monkeys is right !  Dealers are ADVERTISING for know-nothing monkeys ! To underscore Jim's point ; I saw this one today. If  someone was trained by Ford or Lexus - Ziegler or other trainers - AutoNation or Carmax  --- it is…"
Aug 30, 2016
steven chessin commented on Joseph Little's blog post Smartphones Are a Game-Changer
"And now Google Duo !  "
Aug 30, 2016
steven chessin commented on Mike Gorun's blog post Maybe We’re Approaching This Whole Loyalty Thing Wrong?
"Mike -.Loyalty service requires giving customers reasons, not just weak website pages about "factory authorized blah blah".Give me a reason to get my Winter tires at the dealer instead of Tire Rack. "
Aug 29, 2016
steven chessin commented on Kristen Judd's blog post 3 Birds Marketing Named to Annual Inc. 5000 Ranking of America’s Fastest-Growing Private Companies for 2nd Year in Row
"Congratulations. A top-quality newsletter can exceed the quality-and-quantity of content of the dealer's site - which tends to be mostly static. Most "newsletters" are nothing more than e-blasts of seasonal sales specials.   "
Aug 29, 2016
steven chessin liked Gina Reuscher's blog post Close Encounters of the Third Kind: Millennials
Aug 25, 2016
steven chessin and Russell B. Hill are now friends
Aug 23, 2016
steven chessin commented on Paul Potratz's blog post Is Your Phone Ringing?
"Many dealers seem to be "philosophically" against tools that replace HR sales drudgery with I.T. Even today many have never or rarely sent an e-blast - and certainly most salesmen haven't. Maybe there is something very…"
Aug 23, 2016
steven chessin liked Paul Potratz's blog post Is Your Phone Ringing?
Aug 23, 2016
steven chessin commented on Aubrey Hankins's blog post Make Your Dealership Videos Count
"Aubrey - Your insights into this are most impressive - but the problem - in the real world  - is that it requires "mission specialists" that remain un-wlecome within a generalist culture that has failed to create the positions -…"
Aug 23, 2016
steven chessin liked Aubrey Hankins's blog post Make Your Dealership Videos Count
Aug 22, 2016
steven chessin liked Timmy D. James's blog post Five Types of Videos You Must Have Today
Aug 22, 2016
steven chessin replied to Tyler Oleson's discussion Fairly new to car sales, and could use some advice in prospecting
"I have seen some salesmen get medals for doing  things ( such as having their own websites ) that gets them fired at other stores.What one calls a competitive-edge another calls unfair. Proceed with caution. This is especially true with big…"
Aug 22, 2016
steven chessin commented on Aubrey Hankins's blog post Maintain Your Dealer Website Like You Maintain Your Car
""it’s a dealership not a marketing firm" Aubrey  -  That is true in most cases - although top dealership do have someone - even departments dedicated  to do this - not salesmen wearing another hat -they are…"
Aug 20, 2016

Profile Information

Which best describes you?
What company do you work for (or own)?
Independent Consultant
What is your current position within your organization?
Extreme Fail Follow-Up Process
What is your company website?
What is your LinkedIn page/URL?
How did you specifically hear about DealerELITE? If referred, who?
Erick Espin
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
My specialty is my exclusive extreme follow-up process that :

* Does not begin until any existing follow-up process fails.
* Pure profit center. Commission-based.
* Works equally well with any variation of sales, bdc, internet sales

Sales management is 100% busy with the 25% of customers that are sales and does not have time (or techniques) for the 75% that are fail. I handle that 75%.

If 1/3 of that 75% can be converted -that doubles sales.

Comment Wall (4 comments)

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At 12:17am on March 21, 2015, Roger Williams said…
I agree the unknown unknowns are the killers...
At 9:23pm on November 30, 2014, Brian Bennington said…

Happy Sunday Steven,  Hope you had a nice Thanksgiving.  I worked through mine, but I'm not a big "Turkey lover" to begin with and my wife was in AZ celebrating it with her sister.  Anyway, I knew I wanted to take time over the weekend to write you  Periodically reflecting back on your situation that we discussed during our phone conversation, I'm curious as to what's happening with you.  I have noticed that you haven't updated your bio here.  Hey, it's easy to do and, as I mentioned, you certainly have a story to tell.  Are you doing OK?  Are you keeping optimistic and building a plan?  My cell # is (714) 457-8287 or you can email here on DE or at     

At 7:34pm on November 8, 2014, Brian Bennington said…

Now we're friends, huh?  OK, got it!  My email is  There's no "b" after brian, at least not in my address.  One comment... On your last post when you mentioned the "3 Ms" (wrong salesman, wrong money, wrong car), wouldn't that make more sense if it were the "3 Ws"?  And, thanks for the "more contact points" suggestion.  I just put it on my TTD list as a priority.

At 3:59am on October 9, 2014, Martin Iyanam said…

Hello Dear,

Is a pleasure talking with you, how is everythig with you? I am Martin Iyanam. I picked interest on you after going through your short profile and deemed it necessary to write you immediately. I have something very vital to disclose to you,  but I found it difficult to express myself here, since it's a public site.Can you please get back to me via my private email: ( ) for the full details.

Have a nice day

Thanks God bless.

Best Regards,



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