January 2014 Blog Posts (133)

Forty hours a week really



Greetings,   

Are you making sure that your Service Advisors and Technicians are maximizing their hours every day? I only ask because, if you are not what is the forty hours a week really worth?

Those forty hours may only be worth thirty to thirty five hours every week...Make sure that you are maximizing the hours…

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Added by Rob Gehring on January 22, 2014 at 9:33am — No Comments

Lease Pull Ahead Program in 2014

2013 was dubbed the "Year Of The Lease", which means 2014 might be known for the "Year Of The Lease Pull Ahead". What is a lease pull ahead program and how might it impact the automotive industry?

Scot Hall, Executive Vice President of Swapalease.com, offers the following insight.



Lease pull ahead programs are used by manufacturers and dealers to entice lease drivers into turning in their leases early in order to “re-lease” another vehicle. It’s a forgiveness opportunity on…

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Added by John Sternal on January 22, 2014 at 8:50am — No Comments

3 Birds Launches New Website Built on Its Own Responsive Website Platform: That and Other Platform Upgrades to Be Introduced at NADA 2014

CHAPEL HILL, N.C. – January 21, 2014 – 3 Birds, the automotive industry's only demand generation and customer retention platform and services provider, announces the launch of their redesigned company website  (http://www.3birdsmarketing.com) built on its own responsive website platform.  The new website combines clean, mobile first design elements with responsive website architecture for device optimized presentation on PCs,…

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Added by Emily Douglas on January 22, 2014 at 7:00am — No Comments

Your Personality May Be Affecting Your Income

The Maverick. Procrastinator. Complacent. Do any of these seem like they describe you, or others at your dealership? Find out how different personalities can affect your business and the way to ensure success. That's this week on Think Tank Tuesday.

Added by Paul Potratz on January 21, 2014 at 2:31pm — No Comments

DMEautomotive Introduces First Mobile Wallet Marketing Program for Auto Dealers

 

DMEa Mobile Rewards offers ready-made program designed to drive showroom and service traffic; includes geo-fencing to reach consumers with relevant offers and coupons at a place and time where they can take action

Daytona Beach, FL – January 21, 2014 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, today launched DMEautomotive Mobile Rewards, a mobile…

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Added by Crystal Hartwell on January 21, 2014 at 10:18am — No Comments

Choosing How to Reward Your Customers Wisely

Oftentimes, businesses adopt a rewards program to thank their frequent customers and to encourage and increase the likelihood that they will return. While these are both excellent reasons to have a rewards program, a business must carefully consider how to structure the program and what to offer to not only promote engagement with their customer, but to also create…

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Added by Mike Gorun on January 21, 2014 at 9:47am — No Comments

ELEAD1ONE Integrates into ROI-BOT to Increase Visibility of Key Performance Metrics

ELEAD1ONE has integrated reporting metrics from their proprietary marketing solutions into the Automotive Industry’s leading vendor neutral tracking platform for dealership executives; ROI-BOT™ 

Eatontown, NJ, January 21, 2014 –ELEAD1ONE, a marketplace leader of automotive virtual BDC, CRM and retail solutions, today announced that they have integrated their performance reports…

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Added by Lisa Salabritas on January 21, 2014 at 9:35am — No Comments

Bad weather proves value of hosted website chat on your dealership website

As much of the nation is faced with another massive weather event that threatens to close commerce, many auto dealership staff members are staying home because the doors are shut at the store due to the storm or to care for children who can’t go to closed schools. So if your BDC or sales staff isn't at their desks, are they responding to…

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Added by Big Tom LaPointe on January 21, 2014 at 7:30am — No Comments

Help for the Used Car Director...

 It’s ready to help you.. as quickly as today!  You can now have instant access to over 20,000 cars and trucks.  No Auction fees, no buy fees and no “no sale” fees either…. With the same quality assurance offered by your local auction.

How about buy bids?  Would you like it if you could get a buy bid from several hundred buyers without picking up the…

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Added by Craig Darling on January 20, 2014 at 5:33pm — No Comments

Price Of Used Vehicles Entering Tax Buying Season

Here is the latest used car market valuation report from Ricky Beggs and Black Book. The New Year is now in full swing. A non-SEC team has finally been named college football’s national champion. Now we are just a couple of…

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Added by John Sternal on January 20, 2014 at 3:47pm — No Comments

NADA 2014

Between celebrating the holidays with family and friends, and gearing up for the tax season, we are excited and fully primed for the upcoming National Automobile Dealers Association (NADA) Convention & Expo to be held in New Orleans, January 24-27, 2014. We are looking forward to having the opportunity to demonstrate Bass Events USA as a powerhouse of Direct Mail solutions for you, the…

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Added by Jimmy Bass on January 20, 2014 at 12:30pm — No Comments

Auto/Mate Introduces Multi-Point Inspection for its Mobile Service Solution, Enabling 'Paperless' Fixed Ops Processes

ALBANY, N.Y. – January 20th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) today introduced a multi-point inspection feature for its mobile service solution, tailored to work on windows-based tablets. With multi-point inspection, service advisors can use tablets to greet the customer, conduct a vehicle inspection, identify potential maintenance items and complete the service write-up process all 'on the go.' Auto dealer fixed ops…

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Added by Mike Esposito on January 20, 2014 at 11:39am — No Comments

Potratz To Launch New Live Web Series

On January 22 at 3:00PM, Potratz – a full service automotive marketing agency– is set to launch its latest web series, Digital Marketing Dialogue. The series will feature live discussions on best practices associated with all aspects of digital marketing. Sarah…

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Added by Paul Potratz on January 20, 2014 at 11:32am — No Comments

Will Millennials Trade-In Their Cars As Fast As Their Phones?



"Did you see Megan's new car?" "Cant wait for this summer!  #Spain2014." "I just got the new iPhone my life is now complete."

The millennial generation is obsessed with creating the life we want others to believe we live, from checking-in at fancy restaurants on Foursquare, to Instagramming the hell out of your…

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Added by Josh Knutson on January 20, 2014 at 11:00am — 2 Comments

We All Have a Dream

On August 28, 1963 in front of Lincoln Memorial in Washington D.C., Martin Luther King Jr. delivered a speech that became a pivotal turning point in U.S. history.  What made Dr. King’s dream a reality was his literally devotion to being in action.  He acted despite adversity, ridicule and criticism.  His thoughts and opinions were not popular and were considered not acceptable at the time.  What would…

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Added by Stephanie Young on January 20, 2014 at 10:30am — No Comments

“I’m Waiting For My Tax Return” Rebuttal

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Added by Joseph Cala on January 20, 2014 at 10:11am — No Comments

Beating the Odds

We are more than a week into the New Year 2014. Traditionally this is a time to make resolutions. This is a time to lay out all of the things we feel a need to change in our lives and to make a plan to achieve all that we want. If early January is the time to make resolutions, then late January, February and beyond is the time to break them. Statistically, 88% of us will fail to achieve our resolutions. Though we diligently set out to be better, to achieve more, the sad truth is that by the end… Continue

Added by Peter Maxwell on January 17, 2014 at 6:56pm — No Comments

Honestly if this call does not inspire you, you might want to check your pulse...

I am sharing this week’s sales call with you because I believe that everybody should hear this, at least have the chance to listen to this call one time. This call will change the way you think about management. 



Click the link below to view Thursday's call. Do not forget to join us next Thursday is part two of the truth. If you listen to one sales call this is it. You do not want to be the one persion that missed out on this…

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Added by Rob Gehring on January 17, 2014 at 2:44pm — No Comments

Streamline Your Sales Process

Streamline Your Sales Process





To sell smarter you need to eliminate all those things that waste your and your customer's  time. How can you work more efficiently? Try steering clear of these time-wasters:



Dealing with people who can't make the buying decision.

You should treat everyone with the same professional respect. However, find out early if this person is the decision maker. Don't be afraid to ask who the…

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Added by Scott Bergeron on January 17, 2014 at 1:30pm — No Comments

Tyson Madliger Joins JD Rucker as CEO of Dealer Authority

Dealer Authority, an automotive digital marketing firm, named Tyson Madliger as its first chief executive officer. He will be joining JD Rucker who founded the company in November, 2013.

Orange County, CA (PRWEB) January 15,…

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Added by JD Rucker on January 17, 2014 at 6:17am — No Comments

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