Don't Let Winter Blues Set in... Time to Recharge Your Resolutions!

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Not every dealership and buying experience is the same, so why should you settle for a homepage that is exactly like the rest? Having one that stands above the rest helps to ensure your name, brand, and business stand above the rest.

Reason number one: dealerships are everywhere. This means their websites are everywhere as well. You need to give…

Social media has many advantages in today’s digital world. And, leveraging these social media accounts and platforms through employees enables your dealership to reach local customers through the networks of these employees.

Many salespeople use social media to promote themselves and increase awareness of their dealership, so as to attract customers and…

News for the Week of 1.27 

Periscope Broadcasts Live on Twitter

A brand-new functionality that’s initially rolling out for iOS, Twitter is now making it possible for users to watch Periscope video broadcasts without leaving the…

You’ve finally realized that you need to make some noise to get attention and implemented a content marketing strategy. You’ve rallied the troops. You’ve started social media postings. You’re working with a PR company to get press releases written and posted, and to coordinate blog and article strategies. Today is the day. Your first press release is sent. And you wait for…

Do You Believe?

 

I believe the way to care for your vehicle is to maintain it, with a strict standard on preventive maintenance. It seems that today preventive maintenance has become tainted by the manufacturers, with their desire to lower the cost of ownership on paper. They boast about their fluids lasting forever…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

What Are The Elements?

What are the various elements in creating great chemistry with women visiting your dealership? The good news? Half of all women buyers shop at only one (1) dealership. The bad news? 6 in 10 women report that once they leave a dealership and didn’t buy, they never return there. YOU HAVE A SMALL WINDOW TO MAKE…

Click the link below to hear why I work in dealerships Fixed Operations. Find out why I am so passionate about helping dealerships improve their results.…

If I took over your company, here's what I would do immediately.

I get asked this a lot: what would I do if I were running your dealership? And I always know the my first move with every single dealership.

My changes will:

– Have customers asking about value, not price

– Turn your salespeople into consultants

– Make your dealership a community resource, not just a storefront

– Raise you above the competition without cutting…

If you have been in this business a while, you are probably amazed at the changes that have taken place in the auto sales process, especially when it comes to how salespeople view the Customer today.  Over the past 20 years there’s been a concerted effort from the manufacturers and car sales training organizations like ours to eliminate the negative practices…

One of the biggest issues facing dealerships in the sales process is compliance. There are a number of pitfalls dealers face. Many of these have to do with “transparency.” This basically means being certain the dealership personnel treat everyone the same -- especially when matching them up with the correct financing. Finance reserves are a hot topic right now between NADA…

http://www.DealerSynergy.com 856-546-2440

http://www.JustAskForJeff.com

Check out this interview I did with my friend Jeff Cormier for Dealer Synergy. Jeff crushed it! Auto Pros need to pay attention to what he is doing. He literally has the absolute BEST website in…

Working for a custom essay writing service allows me the opportunity to be exposed to many different types of assignments across all disciplines. Though most of my assignments are in sociology, philosophy, history, education and other fields that are not as technical as medicine or physics, for example, I still receive a continuing education of sorts by doing research…

We Have the Secret to Boosting Sales and Service Leads

On this week’s episode of Hard Facts, Samantha has a way you can talk to customers who may not have patronized your dealership in the past using Ringless Voicemail Drops. Watch this week’s episode to learn more about this emerging technology and how to implement it now.…

Do you feel like you're getting nowhere with SEO? It's tough to pinpoint the exact reason you're not seeing results, but there are ways you can improve your process to push through and start seeing green numbers.

Keyword research is one of the smallest things you can improve upon; however, it can make the difference between successful and unsuccessful car dealer SEO…

Am I Ready For a Service BDC?



Many dealerships have seen a tremendous value in developing a sales department business development center. Without question, they improve the sales of new and used vehicles on a consistent basis providing the sales department with solid leads.

 

Far fewer dealerships have developed…

I’ve talked plenty of times about disrupters entering our industry in an attempt to take sales and market share away from dealers. The Carvanas, Beepis and Vrooms dangle carrots of lower prices and better buying experiences and tempt consumers to try a new way of purchasing their next vehicle. Now, it appears, at least one manufacturer has taken notice.

A…

http://www.DealerSynergy.com 856-546-2440

http://www.InternetSales20Group.com

The Dealer Synergy Video Production Team produced and directed this AWESOME track that hits home with Automotive Sales Professionals all over the country. EVERYONE can relate to this…