January 2018 Blog Posts (70)

How NOT to Ask For the Business by Richard Keeney

First off, I’m not painting all salespeople with a wide brush here. Face it, it may be human nature for some to lack the conviction when they have a good bit of doubt about the anticipated customer's reaction to a proposal. 

I'm not insinuating that most salespeople are lacking…

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Added by Richard Keeney on January 23, 2018 at 11:30am — No Comments

Technician Responsibilities in Warranty

If you were to compare the service department to the military I think you would classify management as the leadership, the Advisors as scouts, the Admins as diplomats, and Technicians as the soldiers. Technicians are on the front lines as they perform repairs.

Much like in war, those out in the field fighting make decisions in the moment based on what…

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Added by AWN INC on January 23, 2018 at 10:39am — No Comments

Don’t Eat Tomato Soup with Chopsticks

As a dealership there are many ways you can identify if…

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Added by Mike Gorun on January 23, 2018 at 10:01am — No Comments

Offer trust to your car dealership customers

In the automotive industry, trust is a must. No matter if you are a car company, car distributor or a car dealership, trust is essential for building a strong customer-service provider relationship. But it is not something given. You need to earn it. Show your customers that when they come to…

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Added by Thomas F. Jung on January 23, 2018 at 5:45am — No Comments

Basic Information on the Roadworthy Certificate

A roadworthy certificate is also known as the ‘safety’ certificate. To obtain this certificate, the vehicle needs to be inspected by a professional who is qualified and needs to be produced when the car is to be sold. This roadworthy certificate attracts potential buyers as this is a confirmation of the smooth operation of the vehicle which is being sold. Apart from that, if you want to sale your car then you need to transfer the registration of the car to the…

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Added by Mark Simon on January 23, 2018 at 4:00am — No Comments

5 Challenges Dealers Face in Growing Service Profits

To grow profits in today’s automotive environment, many auto dealers are focusing on…

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Added by Scot Eisenfelder on January 22, 2018 at 9:30am — No Comments

Used Car Buying Tips

You finally have your driver’s license, and now the day has come to buy your first car. As a teenager, however, you’re probably not in a position to walk into the dealership and drive out with a brand-new car.

 

Odds are, you’re working with a relatively small budget, which means you could be looking at a used car. Buying a used car is a notoriously tricky experience, especially for someone without a lot of experience — and nobody can afford to be ripped off. Consider the…

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Added by Reid Zaritsky on January 22, 2018 at 7:58am — No Comments

Body Language Is Important…But Even More So In Digital Marketing

Interpreting meaning through communication can be hard.

 

For example, the simple statement…

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Added by Timmy D. James on January 19, 2018 at 9:17am — No Comments

Making the Most of 2018’s Automotive Predictions

2018 is underway and with the New Year comes a lot of predictions on how the automotive industry will change.  Are you ready for these changes?

If you want to keep your dealership in the mainstream with car buyers it is necessary to keep abreast of what is going on in the industry and make necessary adjustments and improvements in your sales practices, your…

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Added by Derek White on January 18, 2018 at 5:37pm — No Comments

BLACK BOOK DATA SHOWS ALL VEHICLE SEGMENTS DEPRECIATING SLIGHTLY HEADING INTO 2018

According to Black Book® data, the average price of a used vehicle for model years 2012-2016 depreciated in value by -2.9%. Cars overall dropped -3.0% and trucks decreased -2.8% in value during December. All vehicles averaged a 12-month depreciation of -13.2% during 2017, compared to -17.3% in 2016.
Two vehicle segments tied for the lowest depreciation during December. Both…
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Added by John Sternal on January 18, 2018 at 1:52pm — No Comments

MAJORITY OF AUTO LEASES MAINTAIN 2017 PRICES ENTERING JANUARY

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with prices on most of today’s popular leases holding steady from last month. Thirty-three different vehicles maintained their prices from the previous month to this month showing that lease prices are holding steady as we start off the New Year.
Only one vehicle is currently offered for less than $150 per month on Wantalease.com. The Honda Civic…
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Added by John Sternal on January 18, 2018 at 1:50pm — No Comments

Write Service and Write Your Own Paycheck Podcast- Episode 12!

Finally, the podcast you have been asking for! Jeff discusses the first four closes that work on any service drive. No pushing, pulling, or twisting arms, just professional salesmanship. Stay tuned for more closes in future episodes! Copyright 2018 Wm. Jeff Cowan

Click here to watch!

Also available on iTunes, Stitcher, and GooglePlay.…

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Added by Jeff Cowan on January 18, 2018 at 12:00pm — No Comments

Customer Pay is King

Having spent my entire life in and around fixed operations of car dealerships there have been many changes. One of the sayings I’ve heard is that the only consistent thing in car dealerships is change. And serious change has occurred such as warranty work being down and the regulations associated with it climbing. They are building the cars better and have become more complicated to…

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Added by Rob Gehring on January 18, 2018 at 10:30am — No Comments

Warranty Administration

Allow me to introduce myself. My name is Michael Lindquist. I am a freelance warranty administrator/consultant. I am a 37 year veteran of parts and service. I have been an independent since 1996.

You might be asking what sets me apart from other warranty administrators or outside companies? That would be because I come from a service and parts back ground. At some point in my career, I have held every position in parts and service with the exception of parts manager and shop foreman.…

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Added by Michael Lindquist on January 17, 2018 at 10:35am — No Comments

Service Departments, Get Ready for the future of Voice!

Consumers are all about convenience. The Internet has opened access to instant information and new technology continuously enables consumers to accomplish goals faster, access information more easily and organize their lives -- all without the help of a single live person.…

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Added by Ujj Nath on January 17, 2018 at 9:30am — No Comments

100,000 Digital License Plates from Reviver Auto to Hit Roads in 2018

 

Galpin Ford first to sell RPlate in California; RConnect cloud platform launches, makes registration renewals and personalization easy to implement

 

Detroit, MI – January 16, 2018Reviver Auto, creator of the world’s first digital license plate, today announced that 100,000 RPlate Pros will hit roads in 2018 and Galpin Ford, the number one Ford dealer in the world, is among…

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Added by Crystal Hartwell on January 16, 2018 at 1:11pm — No Comments

Episode 11- Success in Sales and Life in General!

Set, Manage, & Exceed Expectations to SUCCEED! This week, Jeff discusses how to set, manage, and exceed your customer's expectations in order to succeed and get the sale every time. These simple steps will eliminate heat cases for good! Copyright 2018 Wm. Jeff Cowan

Click here to watch!

Also available on iTunes, Stitcher, and GooglePlay. …

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Added by Jeff Cowan on January 16, 2018 at 12:00pm — No Comments

Communication Makes Everything Easier

In our fast-paced society, some of the things done just a short time ago to impress and retain customers no longer work. Today, business owners can’t always keep on top of the latest and greatest ways to keep their customers loyal.  However, there is one thing that hasn’t changed much over the years – personal interaction without expecting immediate returns: a friendship of…

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Added by Mike Gorun on January 16, 2018 at 10:05am — No Comments

Attention Customers…Are You Paying Attention?

One of the biggest marketing challenges is to capture the attention of your intended audience. We are all bombarded with hundreds of marketing messages every day, and to a great degree, we have learned how to “tune out” messages that don’t interest…

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Added by Scot Eisenfelder on January 15, 2018 at 9:43am — No Comments

Electric Car Buyer’s Guide: What You Need to Know

It seems as though electric, hybrid and plug-in hybrid (PHEV) cars are going from strength to strength, with 2018 set for another strong year of growth.

 

When the electric cars first came onto the scene, they weren’t designed to appeal to the masses, however, models such as the BMW i3, Nissan Leaf and Renault Zoe have proven that they don’t need to be cramped, unattractive or compromised – a move which has evolved the market and what we sell now and will sell more of in the…

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Added by Veronica Pembleton on January 15, 2018 at 8:33am — No Comments

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