Great news! See the whole article:

http://www.autonews.com/apps/pbcs.dll/article?AID=/20110228/RETAIL01/110229868/1489

What’s your ultimate goal in running a search engine marketing campaign for your car dealership? To get more clicks on your ads? To lower your cost per click and get the most for your money? To get more conversions when people fill out forms to get a quote? All of these things work step by step closer to your ultimate goal: to sell more cars. That’s what it comes down to.

An…

It comes down to 3…

Social Media Marketing that typical agencies don’t often talk about or let’s say ignore conveniently. Because, Social Media is a new canvas and experiments are always happening, it is fair for us to assume things but there are certain times when you need to understand what the guidelines are.

For daily jolts of automotive recruiting & service sales training information.

Please "Like" my FB Page http://tinyurl.com/64tgvjb

The Automotive Economy Is Improving, GREAT PEOPLE are in demand and I can help you in your quest to find the best!

We’ve all heard the basic rules of customer service. But they deserve repeating before we discuss how to resolve a customer complaint.

___

Rule #1: The customer is always…

I am thankful to have had the opportunity to work at my past location for five years. That opportunity allowed me creative freedom to make a substantial difference in the betterment of the automotive industry. 

Although I finished 2010 with an 87.8% retention rate; which happened to be the highest first year retention in the entire Nation for the Nissan Corporation, I realized several months ago that I had taken the store as far as I was able to take it.

In those 5…

Recently one of my clients asked me how he can get his Google Adwords listings to include the review counts as shown above for AutoPartsWarehouse.com. I wanted to write a post to make a distinction between Google Seller Rating (shown above) and the newly released Google Boost.   Google Adwords should be a part of all dealer's…

Each day as you wake up, make the decision to…

Now, more than ever, is the time to use the Fuel Cost Comparison Close.  The best calculator we could find online is

http://www.carlocate.com/AutoTools.aspx 

Today we closed two customer's who wanted to take the numbers home and "crunch them".   In one example, the calculator showed the customer saving $115 per month in fuel savings.  The customer was hung up on paying $35 per month more than they budgeted…

 This is great news indeed, especially for this Dealers who Manage their Social Media; 80% of Americans trust what they read in Social Media, 18% trust what they read in advertising

Gen Y is not interested in the 'old model' of 'owning' a vehicle, they realize it is a highly depreciating item that is more lifestyle appliance than a lifestyle statement.

Great Article from AN:…

Hi to all Dealer Elite members!

I just wanted to reach out to you all and remind you that the early bird registration for the 10th Digital Dealer Conference and Exposition is scheduled to end tomorrow - February 25, 2010.

If you've never attended, this is the must go to event for your dealership. This event should be attended by Dealer Principals, General Managers, Sales Managers,…

Sometimes what should be obvious is not always apparent. At the same time, thoughts considered as unconventional hold the keys to greater success. Following is a list of rules and lessons that fit both categories. Determine which rules or lessons may hold the key to elevating you and your organization to a higher performance level.

1. You're never as good as you think you are, but you aren't as bad as you used to be. The downturn provided clear evidence of…

http://mynegotiation.com/Dealer-Lead-Calculator.aspx…