Forget Big Goals - Focus On Small Wins…

Hiring Lessons From The NFL Combine…

Looking for LONG-TERM motivation for your sales team? You'll find it here! Click For Motivation…

We’ve said it before, and we’ll say it again: not all chat providers are the same. Vendor priorities vary, software technology can be user-friendly or not, not all providers hire chat teams within the US, and the quality of managed chat conversations are not…

Over my years in this business I have come to know Mark Tewart, Sean Stapleton and Joe Webb as the true friends and professionals they are in representing and caring about the success of auto dealers

In my opinion, just listening and learning from them alone is worth the price of admission to the Insight 15 Customer Loyalty & Retention Event.  As someone who helped bring about dealer…

Scott Stratten, author of UnMarketing, UnSelling and other books. He shares some great insights that might be valuable to automotive digital marketers. Here is an interview from last fall's Content Marketing World event in Cleveland.   You can view his video here at Carfolks.net…

3 Ways To Measure Up For Sales Success In 2015



How do you improve your results in 2015?



With every year, comes New Years resolutions (most of which you’ve probably already broken by now), new goals, and new plans to make this year your most successful year yet. But saying great things, writing up fantastic goals and having them plastered all over your desk won’t automatically give you new success.



In a main shopping strip in the area I…

With almost everything consumers purchase, there’s an owner’s manual or set of instructions for them to use.  For decades, car manufacturers have included an owner’s manual with new vehicles. Sadly, it is no secret that this tidy three hundred-page booklet is one of the least read publications produced in mass…

Simple 10 step guide specifically designed for modern selling.

These steps are guaranteed to make a positive difference, It's not rocket science, it does take guts.

We are in a market better auto sales market than any since 2005, are you making a load of money? If not give these 10 steps a try before you are forced to implement them…

What Makes a Person a Leader

Often we tend to think that people are born Leaders and destined to rise to the top because of their personality or genetic makeup.  Over the past thirty years our experience has proven that quality Car Sales Training and Dealership Training Courses can raise anyone’s potential to…

One can only imagine the results if surgeons were not required to meet the highest professional training standards possible. As ridiculous as that sounds I believe the same should apply to our dealership employees.

Click one of the links below to hear this entire call, completely free of charge!

Mobile:…

You are fully convinced that you can help your customer! There is absolutely no doubt that your customer will benefit tremendously from your product or service. Yet...your customer just doesn't seem to get it. Your customer wants time to think about it...your customer is not ready to move…

Knowing the difference between social media and social media advertising will save you thousands and help you sell more cars. On this week’s Think Tank Tuesday, I explain what you need to know about developing an effective and comprehensive social media marketing strategy that will optimize your ROI and stop wasting money.…

I consider surgeons to be the utmost professionals in our society. The title of surgeon carries with it an immediate respectability.

When we're talking about taking a surgical approach in our dealerships it only makes sense if we desire to reach the respectability of a surgeon. Click one of the links below to read the full article.

Mobile:…

In the world of performance endeavors, when the opening horn sounds, or the preverbal curtain goes up...It's Showtime.  Time to focus on the job at hand....helping a customer to be a customer in your dealership.  Whether they are buying a vehicle, getting their vehicle serviced, or stopping in for any reason...they deserve the very best…

Urbandale, IA--February 24th, 2015--Flick Fusion (www.flickfusion.com) today announced it has released an upgraded version of its mobile apps for iPhone and Android devices. Lot service companies that provide auto dealers with inventory videos can now use mobile devices to shoot high-quality HD video, text or email videos to clients, extract images from videos and upload videos to websites, YouTube, Facebook and other third-party…

Partnership means over 1,000 independent dealers will benefit from CarStory’s unique reports, which are designed to build consumer confidence in used car purchasing process and to help dealers better engage customers online and on the lot

Austin, Texas - February 24, 2015 – CarStory, the industry’s largest provider of crowdsourced data and analytics on used vehicle pricing and preferences, today announced that it has…

If you still aren’t sold on the importance of video marketing, it only takes a brief glimpse into recent news to illustrate just how important video is in marketing. There are many news stories relating to acquisitions, statistics and trends, which highlight the increasing importance – and value – that platforms of all…

6th Annual Texas Hold ‘em Tournament Night Hosted at Route 23 Ford in Butler, North Jersey!

Route 23 Ford will be hosting the 6th Annual Charity Poker Tournament (Texas Hold ‘em Tournament) to Benefit Push to Walk!…

The past few years have brought a stronger awareness of the importance of engaged employees in the workplace. In fact, “employee engagement” has become a mantra for manufacturers and dealers alike in their quest to attract, develop and retain talent. At the same time, conventional wisdom has long asserted that happy and satisfied employees should be a priority, and many assume that if employees are happy with their work and satisfied with their workplace that…