February 2017 Blog Posts (90)

Stop Picking Favorites: Hire Skills, Not Likeability

You just interviewed a candidate for an open position at your dealership. You felt like the interview was a great success! The individual was very pleasant and conversations throughout the interview flowed naturally. Even though this person is your favorite candidate, should you really…

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Added by Mike Poskey on February 28, 2017 at 8:00pm — 2 Comments

Does Your Car Dealership Marketing Strategy Meet the Needs of Today’s Consumer?

Does Your Dealership Marketing Strategy Meet the Needs of Today’s Consumer?

Your Turn To Drive's Latest episode features Jim Dykstra, CEO of www.vinadvisor.net and Scott Meyer, Founder of www.9clouds.com discussing Does Your Dealership Marketing Strategy Meet the Needs of Today’s Consumer?…



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Added by Jim Dykstra on February 28, 2017 at 2:30pm — No Comments

Is Google Analytics Your #1 Competitor?

Consumers have gravitated to the Internet for – well – just about everything. So, when it comes to digital marketing, it’s more important than ever for marketers to know what’s working and what’s not. Everything from SEO, to content, to social media and display ads contributes to the lure which brings consumers into…

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Added by Steve White on February 28, 2017 at 9:04am — 1 Comment

Don’t Think Customers Want Loyalty Programs? U(ber) Better Think Again!

When it comes to customer loyalty programs, customers like to feel appreciated and recognized for their loyalty. And, if they are not, it doesn’t take much to turn them away from being loyal customers into brand advocates.

 

I recently came across an interesting story about an Uber customer who wrote an…

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Added by Mike Gorun on February 28, 2017 at 8:39am — 1 Comment

FCC’s Robocall Strike Force cuts off robocalls for good

On August 19, 2016, FCC opened up the meeting of the group called “Robocall Strike Force,” a team made up of titans in the tech industry with the goal of ending automated robocalls and autodialer text messages.

Another strategy…

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Added by Thomas F. Jung on February 28, 2017 at 7:43am — No Comments

Improve customer retention and increase sales with texting

What is your customer retention percentage? Are you asking for more incremental work when the vehicle is on the hoist? Are you using SMS to your advantage?


Problem

Industry data shows that dealer’s…

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Added by Thomas F. Jung on February 28, 2017 at 7:38am — No Comments

What Defines a Good International Courier Company?

Courier services have become popular across the globe and there so many companies that offer such services. While most people have received a parcel, there are very few who have ever sent a package through international courier. There is a huge difference between regular mail from the post office and courier services. When you need a cheap courier to Netherlands, you should look for a company that has mastered the industry and has all the experience required for this purpose.…

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Added by Simon Hopes on February 27, 2017 at 2:53pm — No Comments

Truck Segment Values Held Better Last Week

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes.…

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Added by Black Book on February 27, 2017 at 2:46pm — No Comments

Can Your Used Car Buyers Trust You?

Consumers have plenty of choices when it comes time to buy a used car – private sellers, independent used car lots and, of course, franchise dealerships. Each have their pros and cons, ranging from price, to quality, to reliability and safety. The one edge franchise dealerships may have over all other options is that…

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Added by Chris Miller on February 27, 2017 at 9:19am — 1 Comment

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult. Jim Dykstra of www.vinadvisor.net, James Raia of The Weekly Driver and Jaclyn Trop discuss what to watch for when buying a car.

#1

The single biggest reason 99% of consumers expect car buying (and…

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Added by Jim Dykstra on February 25, 2017 at 1:28pm — No Comments

What Dealers Will Miss in Beepi’s Failure

As reported by TechCrunch... https://s3-us-west-2.amazonaws.com/ds-uploads-production/content/308498/fy5Y3oY36yIceTF.760x410.png " style="float: right; height: 110px; margin: 0px 0px 20px 20px; width: 200px;" />

Yet more developments for Beepi, the used car marketplace that had raised $150 million but then went bust: The company has completely shut down and has been sold off in parts to repay creditors. The development comes after a deal to sell itself to…

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Added by Jim Dykstra on February 25, 2017 at 1:16pm — No Comments

How Influencer Marketing Can Help Sell Cars

Influencer marketing. It’s an affordable way to get your brand name out there and increase your sales. But where do you start?

In order to add influencer marketing to your strategy or campaign, you have to iron out the details. In this week’s Hard Facts episode, Samantha reveals what you need to do before you take on key leaders that will promote your brand message.

Watch the video to learn more!…

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Added by Paul Potratz on February 24, 2017 at 2:51pm — 1 Comment

Are Millennials Disrupting the Auto Industry?

Millennials are growing in number and their car buying preferences are vastly different than baby boomers or Gen X. There are so many conflicting reports and studies, so I recently read up on the subject and came across several interesting pieces of information that I thought I’d share in this blog:…

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Added by Devin Koskan on February 24, 2017 at 8:36am — 2 Comments

Need Help, How can we motivate sales people to work for us?

We are a Independent dealer in Hawaii, and have been for the last 22 years. I basically don't have any franchise dealer experience or training. I've had to learn everything by the "seat of my pants", through webinars and through NIADA conventions, Digital Dealer conventions, and through attrition from peers and employees and our HR advisor.

I never really learned how to attract talented sales people. I have a couple of quality ones that have taken me years to attract.

I found…

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Added by John Caudell on February 23, 2017 at 4:00pm — 2 Comments

ALR Panelist Opportunity

ALR Panelist Opportunity:

Automotive Leadership Roundtable

Susan Scarola and the Automotive Leadership Roundtable need one more dealer panelist at on March 13th at the Fontainebleau in Miami Beach.

The Topic is "Creating stakeholder value: top down…

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Added by DealerELITE on February 23, 2017 at 2:00pm — No Comments

Help them win

My 13 year old son has not had the best relationship this year with math. In short, math has kicked his butt so much so that he's almost given up. Last night I saw him sitting on the couch just staring at his math worksheet. Watching him out of the corner of my eye, he kept staring at it, but never…

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Added by Marsh Buice on February 23, 2017 at 11:44am — 3 Comments

Sales Basics That Never Go Out Of Style

I was fortunate enough to work in a top-100 new car dealership from the very first day of green-pea training.  I was a salesperson, sales manager, team leader, desk man, and department head. Whatever you wanted to call me this month, I didn't care. But I did care, and care deeply, about two objectives—hitting forecast, and building a team that could do it every month.…
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Added by Scott Bergeron on February 23, 2017 at 10:00am — 1 Comment

You Know You Work For a Good Dealership When...

     Several years ago there was an article written about working for bad dealerships and everyone was able to post a lot of negative insights and experiences. Well it is time to look at the good aspects that the automotive industry has offered all of us! Let us post the good points and make each of us realize just how good we may have it!

Added by Mark Handlon on February 23, 2017 at 9:41am — 7 Comments

There’s a New Kind of ADD in Automotive - “Another Damn Dashboard”

When talking to dealers about measuring marketing results from their various vendors, I often hear them bemoaning the fact that they have to log into multiple dashboards, I refer to this as “ADD.” Perhaps not the ADD you’re thinking of – here it stands for “Another Damn Dashboard!” What dealer isn’t fed up with too…

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Added by Steve White on February 23, 2017 at 8:20am — No Comments

Warranty and Insurance meets Toyota

Extended warranties ensure that you are protected from having to fork out large sums of cash to pay for costly repairs to your vehicle’s components.

Source:…

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Added by Simon Hopes on February 23, 2017 at 5:26am — No Comments

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Blog Posts

Used Car Buying Tips

Posted by Reid Zaritsky on January 22, 2018 at 7:58am 0 Comments

You finally have your driver’s license, and now the day has come to buy your first car. As a teenager, however, you’re probably not in a position to walk into the dealership and drive out with a brand-new car.

 

Odds are, you’re…

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Making the Most of 2018’s Automotive Predictions

Posted by Derek White on January 18, 2018 at 5:37pm 0 Comments

2018 is underway and with the New Year comes a lot of…

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