March 2012 Blog Posts (131)

Can They See You?

Fearful of the Boogie Man, my 4 year old daughter asked me to escort her into the garage so she could get a soda. As we approached the door leading into the garage, I opened the door and stopped. Sensing I was still with her, she opted not to turn on the garage light and waded into the darkness in search of the refrigerator. Once she realized I was not with her, she…

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Added by Marsh Buice on March 4, 2012 at 6:13pm — 5 Comments

Upgrading Your Operating System – The Key to producing results that are sustainable.

"When you know better, you do better" – Maya Angelo-via Oprah Winfrey

When most people hear the word operating system, the first thing that usually comes to mind is a computer, and in this case, that is exactly what I want you to visualize. I would like you, for moment, to imagine your brain as an operating system and all your current skills and abilities are the software that is being controlled by it. To further this point, think about it this way, a child coming into the…

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Added by Kurtis Smith on March 4, 2012 at 5:30am — No Comments

Fortune Magazine and Becky Quick Blast Car Salespeople

How can some woman writer for fortune magazine use Becky Quick's poor sales expierence as a main story??? Ms. quick's quote several times of her past expierence as a waitress and smiling to everyone at a table in comparison to someone selling cars is no comparison what's so ever. Ive had poor service by waiters and waitresses yet that doesnt put all waiters in that basket. the same holds true for auto salespeople. The sad story that the poor writer fails to address…

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Added by doug wolford on March 3, 2012 at 5:23pm — 2 Comments

ROI is for Losers!





ROI is for Losers



Now that I have your attention, let's down play this a little. ROI isn't ALWAYS important!



Are you so focused on ROI that you fail to see the “good will” benefits of your actions?



Not everything in life and dealerships is based on the return. I…

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Added by Todd Katcher on March 3, 2012 at 11:31am — 1 Comment

More on Carfax v Autocheck...some feedback I have recieved.

I want to share some articles and links shared with me.



http://www.thetruthaboutcars.com/2010/10/hammer-time-carfax-vs-autocheck/

________________________________________________________________________

Best Answer - Chosen by Asker

I'd go with AutoCheck.…

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Added by Adam Barish on March 3, 2012 at 10:33am — 1 Comment

OSHA Cites Two Florida Companies for Gas Station Explosion

by Motyka Johnson

On August 19, 2011, a massive fire broke out at a BP gas station on State Route 16 just outside of Saint Augustine, Florida. A half mile radius was evacuated around the station, the highway was closed, and over 4000 homes and businesses lost power as three fire and rescue units fought to contain the blaze. An…

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Added by Brian Torrez on March 1, 2012 at 5:20pm — No Comments

Race For The Gold

Ok, so you finished with one of the worst months you’ve ever had-now what. You have two options in this situation; you can hold court on the black top and cry a river to a bunch of guys who don’t really care or you can plan for a better month. Speed is everything to your sales career and you must have two mindsets when navigating through your month: That of a…

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Added by Marsh Buice on March 1, 2012 at 11:31am — 2 Comments

Facebook has Changed How Dealer's Brand Pages are Displayed

Facebook has changed how Dealers brand pages are displayed.

 

Automotive Dealers checking their Facebook pages today may have noticed that Facebook has launched timeline for brand pages. Dealers have until March 30th to update their format to fit into the timeline layout.

Coinciding with this update, there are a few features that will no longer be available.

Landing tabs have been very popular, and used to introduce by dealers to promote their…

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Added by Laurie Halter on March 1, 2012 at 10:59am — No Comments

The $500million Elephant in the Auto Marketing Living Room

I'm talking about Texas Direct Auto, which has $500million in NATIONAL AND LOCAL used car sales out of ONE location in Stafford, Texas (just southwest of Houston).  They opened on eBay years ago, and nearly by the time they published their book "Zero to $60million" they had broken $100million in sales.  Nowadays, they use AutoTrader and Cars.com, but they haven't…

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Added by Keith Shetterly on March 1, 2012 at 10:30am — No Comments

Tailor Made Or Off The Rack

Recently I flew in to do some training at a dealership.  Due to the late booking, I was limited to the flights I could take to get there on time.  Fortunately, I got the last flight out of town and arrived at my destination late that night.  Unfortunately, my luggage somehow missed the flight.  When I travel by air, I always take a carry one with a change of clothes for just such an emergency.  However, there wasn't any room for a…
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Added by John Fuhrman on March 1, 2012 at 9:30am — 2 Comments

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