March 2017 Blog Posts (86)

25 Things Every New Car Salesperson Should Know by Rex Gambrel & Richard Keeney

We got a chance to know Rex Gambrel recently and his insights were so impactful and profound that we knew they were blog worthy. Here’s a snippet of them and we hope you will click on the sourced article to get the full 25 insights because they will undoubtedly help you in your sales process if you can sear them into your brain as a go-to template for such…

Continue

Added by Richard Keeney on March 24, 2017 at 4:30pm — 2 Comments

Why Having an Automotive Blog is So Important

Has your blog reached its greatest potential? 

Your blog can boost traffic to your website, create demand for your products and services, and position your business as a credible resource for information. If you’re not utilizing your blog properly, you’re missing out on awesome opportunities!

Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your…

Continue

Added by Paul Potratz on March 24, 2017 at 3:26pm — No Comments

Should You DIY or Outsource Your Video Marketing?

So you've decided it's time to differentiate your dealership from the competition, and that video is the way to do it. Your next probable question is, do you produce, distribute and market the videos yourself, or outsource some, if not all of these functions?

 

The answer to this question is, it depends. We've got dealers who are successfully doing both. In my…

Continue

Added by Timmy D. James on March 24, 2017 at 10:31am — 1 Comment

The Recruiter- Automotive -Retention

Added by Craig Lockerd on March 23, 2017 at 3:26pm — No Comments

The Interview - Is your plan broken? *The Recruiter*

Added by Craig Lockerd on March 23, 2017 at 3:25pm — No Comments

Buy/Sell Auto Dealership Activity Declined in 2016, but Record Activity Predicted for 2017 according to The Blue Sky Report® released by Kerrigan Advisors





Sellers coming back into market, improved valuations, private buyer demand for large acquisitions, advantageous market fluctuations and ‘Trump Bump’ driving optimism in buy/sell market; Ford, Chevrolet, Toyota, Honda and Subaru top buyer targets



Irvine, CA, March 22, 2017 – Buy/Sell auto dealership activity is set to rebound to record levels in 2017, according to The Blue Sky Report®, a Kerrigan Quarterly, which today released its analysis for the full…

Continue

Added by Crystal Hartwell on March 23, 2017 at 11:20am — No Comments

Driver Liability May Soon Steer Uber/Lyft Drivers Away from Recalled Vehicles

The popularity of transportation networks such as Uber and Lyft has increased vehicle purchase demand by their contracted drivers. These services come with strict vehicle ownership requirements for their drivers, which often motivates a new or used vehicle purchase.

 

Uber and Lyft are just two examples where consumers are using their personal vehicles in a…

Continue

Added by Chris Miller on March 23, 2017 at 10:35am — No Comments

Sell 50% of Your Used Car Inventory

Pinnacle Sales Core Values:

 

COMMITMENT. INTEGRITY. PERFORMANCE. REPUTATION. 

Our Story

 

Our owner has over 20 years of experience in the Staffed Event and Direct Mail industry, and we believe in operating under the Pinnacle Sales Core Values at all cost. We've watched many new…

Continue

Added by Joe Cox on March 22, 2017 at 2:55pm — 1 Comment

Because I Said So

When I was a child growing up I used to challenge every order issued by Mom or Dad with a simple question why. I’m not certain I ever received a detailed description of why I should perform a task that they asked me to do, however the response was always the same. Because I said so, now just go ahead and do it. A sign of a good leader is they…

Continue

Added by Rob Gehring on March 22, 2017 at 2:50pm — No Comments

How to Generate New Marketing Ideas

Good ideas always start with a bad one. Come to a meeting with an overflow of ideas and you're bound to find a good one out of the batch!

Watch this week's #ThinkTankTuesday to learn how you can improve your brainstorming meetings, marketing strategy ideas, and teamwork. Plus, Dan brought his dog.…

Continue

Added by Paul Potratz on March 21, 2017 at 5:21pm — 1 Comment

5 Reasons to Attend PCG's Automotive Engagement Conference

1. The Mission…

QUALITY > QUANTITY

Unlike any other conference in digital history, the Automotive Engagement Conference began as a collective mission to expose all digital entities guilty of not delivering QUALITY, measurable solutions to…

Continue

Added by David Metter on March 21, 2017 at 4:31pm — No Comments

Everyday Cars That Became Collectibles Over Time

Think it's possible for an everyday car at a dealership to one day become a collectible car worth millions? Vehicle valuation specialists, Black Book, analyzed several affordable cars that were once purchased modestly at MSRP and eventually became great collectibles. Here is the list, compiled by Black Book:

 

Make…

Continue

Added by Black Book on March 21, 2017 at 12:13pm — No Comments

Commercial Compact Vans Getting another Look after Months of Low Performance

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…

Continue

Added by Black Book on March 21, 2017 at 12:12pm — No Comments

Is Someone Stealing Your Leads? Why You May Never Know.

While I was at NADA this year, I ran into a dealer who told me that he had recently discovered something very upsetting. An ex-salesperson who went to work for the competition had been logging into the dealer's CRM and stealing leads, which the salesperson then proceeded to enter into the CRM at his current workplace. Apparently this had been going…

Continue

Added by Erik Nachbahr, CISSP on March 21, 2017 at 10:42am — No Comments

Do You Really Know Why Your Dealership is Growing?

It’s a logical conclusion that customer retention and loyalty are important to the survival and growth of any dealership, yet many dealers focus on growth by intangible metrics, simply looking at numbers – 100 units last month vs. 125 this month, or $125,000 in service revenue last month vs. $175,000 this month – without knowing whether that growth was influenced by customer…

Continue

Added by Mike Gorun on March 21, 2017 at 10:34am — No Comments

The Influence of Emoji on Car Dealership Texting

The advancement of technology today is accelerating every day, and its influence on our everyday lives is enormous. To stay fresh, every business needs to keep up with this advancement, and even dictate rules, for that matter.

When it comes to mobile texting within your car dealership, one question appeared recently. This issue, whether or not to use…

Continue

Added by Thomas F. Jung on March 21, 2017 at 9:34am — No Comments

How to improve service experience in 2017? Try texting!

After a quarter of a century, auto dealerships have finally started realizing that technology works for them, not vice versa. As 2017 has opened the door for innovation, such as virtual reality, but in order to reach this level, the entire car industry needs to pull the brake and realize the benefits of a proven technology. And the key is in text…

Continue

Added by Thomas F. Jung on March 21, 2017 at 8:27am — No Comments

Great in The Interview but Not on The Job?

If you're familiar with the expression "people don't change," think again. Many hiring managers can attest that people often do change between the time they were interviewed and the first day they arrive at the office. The confusion can lead to catastrophic results.

What may seem like a classic case of bait and switch is…

Continue

Added by Mike Poskey on March 21, 2017 at 5:30am — 1 Comment

Dealerships Lose Service Departments in Record Numbers

“Dealerships Lose Service Departments in Record Numbers”

“Manufacturers Cut Mega Parts Deal with Aftermarket Suppliers”

This could be a headline from the future – the very near future.

I see the same stats that everyone else sees and has seen for years regarding…

Continue

Added by Jeff Cowan on March 20, 2017 at 12:00pm — No Comments

Without If, there'd be no need for What...

If everyday you woke up and weren’t tired….



If you were never sick…



If you never suffered the death of someone close to you…



If you never hit life’s walls- the sudden loss of a job you gave nearly half of your life to, the forced bankruptcy because the economy tanked, the 15 year ride or die marriage ending in divorce, watching your car get repo’d while you hold on to your 5 year old son for comfort, and/or the foreclosure of the only home your children…

Continue

Added by Marsh Buice on March 19, 2017 at 11:04am — 2 Comments

Monthly Archives

2024

2023

2022

2021

2020

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

1999

© 2024   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service